Implementation Of The "Going Global" Strategy Of Wenzhou Shoe Brand

　　 In recent years, with more and more enterprises implementing the strategy of "going global", a large number of export enterprises with independent brands have sprung up in Wenzhou. Recently, sponsored by the World Intellectual Property Organization and the State Administration of industry and commerce, the "effective utilization of the Madrid business country registration system seminar" held in Wenzhou announced that at present, the number of international registered trademarks in Wenzhou has reached 5303, and 546 in the first half of this year.

At present, there are 4340 international registered trademarks in the 5303 registered trademarks of the city, accounting for 1/6 of the total number of the total. In the field of international brand building, Wenzhou CHINT, Kangnai A large number of enterprises, such as AOKANG, 26.60,0.28,1.06%, tiger and Semir, have increased the competitiveness of Wenzhou's international market through the international registration of trademarks.

International Registration of trademarks brand The first step to enter the global market is also the core competitiveness of enterprises' leaping development. The city's industry and Commerce Bureau said it would continue to strengthen its guidance on the international registration of trademarks. Through specific measures such as "one step", "push one" and "protect one course", it will organize regular training of trademark for export oriented enterprises every year, popularize international registration knowledge, and guide enterprises to make use of their own trademarks in international trade and enhance their international competitiveness.

In other words, Wenzhou There is now a way out. brand The way to promote sustained and healthy economic development. Up to now, the city has registered 111 thousand registered trademarks, 24 well-known trademarks, 300 famous trademarks in Zhejiang, and 377 famous trademarks in the city.