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Why Can Online Shopping Be Supported By Luxury Goods?

2010/9/28 18:08:00 71

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Eleven long holidays are drawing near. Many luxury goods have put down their high profile and launched a disastable sales promotion plan, which is the eleven long holiday consumer market.

"The first to eat crabs" is not the traditional brand flagship store and the shopping mall counters, but the high-end e-business online shopping platform that has recently been hot.

Luxury online shopping push "best" discount

According to the first luxury invitation system in China, Shang pin net revealed that since its launch, the first National Day holiday of seven days has been held for the first time this year, and many top luxury brands will launch 2-7 super low limit time discount activities, extending from October 1st to October 7th, with an ultra-low discount every day.

Shang pin net relevant person in charge, the discount activities from October 1st onwards, according to "October 1st shopping gift is 1000 yuan voucher, October 2nd 80 percent off, October 3rd 70 percent off......"

"October 7th 30 percent off" in the form of daily sub brand from 0 points to start 24 points, the discount is only one day.

The brand of this event includes dozens of top luxury brands such as Dior, Burberry, and so on. The products cover famous brands, watches, costumes, jewelry, glasses and so on.

Shang pin net will provide free distribution service, convenient after-sales service and replacement service for its members.

Whether it is discount strength or brand lineup is unique.

Luxury goods

The industry is the most.

In addition, the website, known as "the first luxury inviting system to sell Club" in China, implements strict membership examination and approval system and invitation system. All members are invited through friends' invitation.

Therefore, consumers who are interested in participating in this activity can only get the invitation code as early as possible through friends or the official channels of Shang pin network to get the qualification to participate in the event.

Why can online shopping be supported by luxury goods?

In the face of such a strong sales promotion, the first impression of the luxury industry must be greater than surprise.

Today, the big discount of luxury online shopping has become a reality. Most consumers will undoubtedly maintain strong concern.

Shang pin Wang emphasizes that all products come from the official channels of the brand, ensuring 100% authentic products.

The website is also a luxury authorized supplier of Huaxia Bank, Minsheng Bank and China Construction Bank credit card users.

According to introduction, luxury goods

online shopping

It has been developing abroad for many years, and has become one of the mainstream channels abroad. It first appeared in the domestic market at the beginning of this year.

For less than half a year, the number of members has exceeded 50 thousand, and the monthly sales volume has exceeded 2 million yuan.

The website, through the system of membership invitations and limited time discounts, holds dozens of time limited online discounts weekly, including top international brand clothing, watches, accessories, bags, jewelry and cosmetics.

Analysis of the industry,

Luxury goods

Online shopping is favored by low prices: on the one hand, the innovative sales mode such as Shang pin net has avoided the cost of decoration, rent, entry fee and staff for the flagship store and special store, which has opened up a more favorable purchase price for consumers. On the other hand, the sale of Online OUTLETS time limited discount has found a reasonable discount sale reason for the "proud luxury merchant", and has also found a perfect sales channel for cleaning up its stock just after the season, while narrowing the market share with the Chinese consumers.