Tiger 2011 Spring And Summer New Product Release And Ordering Will Open A New Season.

In September 16th, "Yue new world" tiger 2011 spring and summer new product release and ordering will open a new season.

Tiger has always been adhering to the "hanging clothes and rule the world" brand concept, so the clothes they pass out of the character of wisdom, self-confidence, elegance, taste, full of mature men's advocate and the king's demeanor.

The tiger's clothing is elegant and noble, and at the same time, it is simple and atmosphere. In the new product released in the new season, it still adheres to this contradictory but unusually harmonious temperament. It shows the most elegant and steadfast character of the workplace.

There are "clothes" and "clothes" to create the classics of the times.

It is understood that tiger 2011 spring and summer new products focus on the introduction of "classic", "fashion", "

Compared to the "classic" series, the "vogue" series of the "vogue" series "flying home" is more innovative.

Mr. Xu Xiaodong, deputy general manager, introduced the series, which is mainly aimed at 30-45 year old men, who are inspired by men of this age. They are mature and steady in their careers. They are also unruly in their lives. They are like a flying apex with top tip driving skills and excellent driving ability, but also because of their extraordinary strength and adventurous spirit. Therefore, under the theme of the "flying home", the three sub series of "intellectual business travel", "casual recreation" and "happy and passionate life" are designed for different scenes of men's lives. They represent the ideological readings of the tiger's clothing to the backbone of today's society, and interpret the attitude of life for these elites through dress language. According to research and development of tiger (China) Garments Co., Ltd.

Tiger's "leisure" and "outdoor life" series are located in urban fashion youth, emphasizing individuality, comfort and fashion.

The "leisure" series has better integrated the international popular concept of "mashup", forming three sub series of Yap leisure, life leisure and cowboy leisure, so that the wearer shows his distinctive personality and fashionable temperament from the costumes. The outdoor life series is oriented towards fashion and leisure, that is, the comfortable sports equipment for outdoor recreation, and also the fashionable trappings in sports. As the tiger advocated, the outdoor sports are melted into life. It is trying to convey a relaxed, healthy and sportliving attitude through the three sub series of "enjoying natural, creative life and being cool". Therefore,

Tiger 2011 New Spring and summer releases

Be bold in innovating and create a new image.

How to arouse and maintain the enthusiasm and enthusiasm of the franchisee is the goal of the enterprise. The tiger has been favored by franchisees and its performance has been increasing year by year. Guo thinks that this is mainly due to the excellent quality of tiger products and the flat management mode of tiger.

The excellent quality of tiger products can be seen from the expensive production line of tiger's trousers.

As we all know, in 2007, the company spent 96 million yuan to build the world's largest garment production line -- Tiger's western trousers production line. This is the first domestic advanced computer controlled digital special equipment used in the world. The design and plate making adopts the advanced design and plate cutting system of the United States Gerber. It has the most advanced trousers production line in Asia, and the whole process of computerized numerical control. The special digital equipment is made in Germany, with an annual output of over 200 units.

Tiger pants have always been praised by the industry and consumers. Each pair of trousers has been cut through 98 streamlined streamlines, 120 sewing processes, sewing threads running smoothly, 30 times hot ironing, making use of world-class manufacturing equipment, automation reaching 70%-80%, and not easy to deform.

Thanks to its excellent environmental protection and quality management system, it has passed ISO9001:2000 international quality management system certification and ISO9000 quality system certification, and has won many honorary titles such as "standardization advanced unit" awarded by the national garment Standardization Technical Committee, "national quality inspection free products" and many other honors. The TQM quality management method has been introduced, and a number of high-quality monitoring personnel have been introduced to strictly control the entry of products into the market.

As a brand that wins the trust with the western trousers standard, the billion dollar value behind the tiger's trousers is fully embodied in the comfort of the consumers.

{page_break}

At the same time, flat management mode also saves more management costs for the tiger.

The tiger has taken the lead in breaking the provincial agency system, and has set up nearly 100 offices in the whole country. There are more than 2000 outlets nationwide, covering more than 300 cities and cities above the city level, and some developed counties and county-level cities. The huge sales network covers all parts of the country and is always in an efficient operation.

Under this decentralized management and marketing system, the grass-roots units are relatively independent, and at the same time, through the computer management system, all departments of the enterprise can be more standardized and effective in operation, thus laying a good foundation for the rapid adaptation of the tiger to market changes and expansion.

Tiger's product management system has also brought a series of honors to the enterprises themselves, including "China famous trademark", "China famous brand product", "national quality inspection free product", "the top ten brand of China's clothing industry" in 2007, the 2007 "advanced unit of standardization" in 2010, and the 500 most valuable brand of China in 7 consecutive years, and won the "2010 brand China Gold spectrum Award - ten men's clothing brand". In September, it was appraised as the "500 strong Chinese textile industry competitiveness" by the China Textile Industry Association in September.

In view of the future development of tiger capital, Guo said: the brand image that tiger is committed to must include the following four elements: modernization, stylization, refinement and internationalization.

Among them, the first three have been interpreted with tiger products, and internationalization is the inevitability of the future development of enterprises. The tiger will take the international brand as a reference, combine its own advantages and market characteristics, and establish a brand development plan featuring tiger characteristics and meeting the vision of the tiger.

In other words, the 2011 New Spring and summer releases and orders will be held in from September 16th to 25th for a period of 10 days. During the Chinese traditional Mid Autumn Festival, tiger said that such a time arrangement also hinted at the reunion of the tiger people and the success of the tiger's performance. At the same time, it also gave the tiger's clothing new products a tender and warm heart.