Luxury Children'S Gifts Have Great Potential.

"My little daughter is one and a half years old.

From birth to the present, this baby has spent about 200000 yuan.

These expenses are used to go to Hongkong every month to buy her milk powder, food, toys and clothing, not including the nursery she has just decorated for her, playing there, and she will not get hurt anyway, crawling or falling down.

Li Junhong (homophonic) is a young mother.

Her eldest son is 15 years old, and her husband is a top management member in a world top 500 company. The company is also a Hong Kong listed companies.

The four of them live in a luxurious neighborhood near the seaside in downtown Shenzhen, where every duplex apartment faces the sea.

When she talked about her two children, she had some feelings. "When my oldest son was born, I was in the state owned enterprise, and his father was an ordinary employee in a foreign company."

At that time, the cost of childbirth was reimbursed by the unit. I chose breastfeeding, and my son's clothes were made smaller by the clothes we wore. The toys were donated by other colleagues and friends.

In the past 15 years, great changes have taken place in the cities we live in, and so have our lives.

A mother like Li Junhong is not uncommon in Chinese cities.

From infants and young children, they try to buy the best food, clothing, toys or school things for their children, hoping to prevent them from losing at the starting line.

"Who is the new consumer group of luxury goods in China? Those who are born in big cities and have good economic environment are infants and teenagers.

Their parents may be the target consumers of luxury goods, but they are more willing to spend money on their children.

Wang Depei, vice president of China Economic Restructuring Research Institute, and director of Shanghai Fu Kha economic forecasting Institute.

The market for high-end children's wear and children's products is like a cake of strong cheese and tempting cheese. Everyone wants to eat.

PaulSmith, one of Britain's most successful designers, has just launched his first children's wear series, PaulSmithJunior.

Fendi has also recently unveiled the mystery of its high-end children's wear line.

At the same time, the spring and summer series of DKNY's new children's clothing in 2011 is also ready to be developed in a lively and dynamic style.

In Italy Florence Pitti Immagine Bimbo children's wear exhibition, Gucci also officially released the first children's wear series.

Dior 2010 spring and summer children's wear series

Luxury children's gifts have great potential.

"Who doesn't want their children to look more respectable and beautiful?" Li Junhong said.

At the end of the summer vacation, nearly 1.8 meter of her family had received a MontBlanc pen as a return to school.

In fact, many brands and designers, from Christian Dior, Burberry to Ralph Lauren, Marc Jacobs, have designed and produced Mini fashion for many years.

Among them, Burberry's children's wear is a mature brand of children's wear line, and Philip Lim Kids, Little Marc Jacobs are also the leading brands in the sales of famous brand children's clothing.

But in the past two years, in the economic downturn, the rich have not reduced their buddies to their children, which makes more and more fashion brands start to focus on children's clothing and children's products.

{page_break}

It is learnt that fashion and accessories brand Celine is also brewing a children's wear line.

In addition, the brands and designers who have been working hard for many years in the children's wear industry are constantly promoting their children's wear lines with new tricks. For example, Ralph Lauren sells children's stories "The Rl Gang" in the autumn and winter this year.

"I don't think this is a sudden trend. After all, the market of luxury children's wear industry has been growing in these 10 years," said Linda McLean, fashion director of Junior, the world famous child care magazine.

And in

Domitille Brion, former designer and art director of Bonpoint, said two years ago that the number of children's clothing brands is far less than that of adult clothing brands. However, according to the demand, there is still much room for development.

Sophie Devonshire, the founder of BabeswithBabies.com, the famous online luxury goods store, said: "at present, the trend of luxury products as children's gifts is becoming more and more obvious.

They want to show how special their gifts are. "

Beautiful brand children's clothes are always called and called, whether they are self - used or delivered.

Dior 2010 spring and summer children's wear series

Targeting the Chinese market

Wang Depei said: "by the year 2015, there will be more than 4 million 400 thousand households in China's urban affluent families.

These wealthy families will "cultivate a large number of new generation of luxury consumers."

{page_break}

Since April 2nd this year, Baby Dior has opened a shop in Shanghai's Hang Lung Plaza, and more and more brands have begun to enter the Chinese market. Dior

It is reported that the first stop of Burberry children's clothing in mainland China is Hangzhou, while Gucci children's wear will take Shanghai as their first choice.

"Luxury children's clothing is several times or even more than ten times the price of the ordinary children's wear brand." the director of Hangzhou Tower children's Mall said in an interview with the media: "Dior's sweater is priced at more than 3000 yuan, and the price of winter clothes is between 7000 yuan and 8000 yuan.

According to the statistics of the staff in the shopping mall, although the number of these fashionable brands is not as good as that of the ordinary brands, the sale price always occupies the front position because of the high unit price.

Many Chinese parents have a conspicuous consumption mentality when they buy children's luxury goods.

"After competing for luxury goods such as real estate, cars, watches and watches, more and more wealth groups are starting to compete with each other for the next generation."

Li Junhong said, "in the small community where I live, the news of which family's children go abroad or which famous universities in the country will always attract the envy of other parents with the fastest speed.

Every family has their children dressed up in good looks, hoping their descendants are better than their peers. "

Besides beautiful, luxurious children's clothing has another characteristic that is favored by Chinese affluent families.

"Children always like to put their clothes or shoes in their mouths. For safety reasons, I prefer to buy expensive things."

Cashmere clothing, safety material and customized shoes are the most popular products in top class children's clothing.

Sophie Devonshire said: "cashmere is no doubt the most recent trend of children's fashion."

In BabeswithBabies.com, children's cashmere clothing is a leading sales item.

Maloles Miracosta-Antignac, founder and designer of Petite Maloles, a hand-made children's shoes custom brand from Spain, said: "it is quite difficult to combine aesthetics with technology in the production of children's shoes.

Children need complete comfort, and material selection and material pruning are also very complicated because we need to ensure one hundred percent of children's safety.

You have to be responsible for that. "