Outdoor Brand DUNLOP2011 Spring And Summer New Products Have Three Themes.

September 29th, a few days ago, reporters from DUNLOP OUTDOOR 2011 spring and summer.

Theme 1: Inheritance

The trend of inheritance caters to functional movement with classic aesthetic concepts.

This theme combines ancient and future concepts and takes the body as the center.

The market position of this trend is a young mentality, sports as a work and lifestyle, potential and talented professional athletes.

They are ambitious, consider all kinds of factors in the process of sports, have strict and clear goals, they are passionate, and have great physical and psychological qualities; they are well-trained, love their career and are very good at their career; they are confident but not arrogant; they appreciate the real design because they can truly express history and have eternal texture.

Keynote: mixed pattern and high tech of badge and badge

Theme 2: Innocence

The core concept of the trend of innocence is the service life - the pursuit of creating a product that is durable and even handed down from generation to generation.

Compared with the trend of biodegradation that is not fully integrated into every aspect of product development, this trend has a far reaching impact.

Life expectancy is a more viable green solution.

In men over the age of 35, men tend to accept this simple, seasonal trend rather than women.

Although the characteristics of innocence are weird, they are often accompanied by new elements. The simple application of patterns and retro colors gradually becomes the main mark of the new trend. Clothing suitable for outdoor sports can be applied to other sports at the same time, which saves much space for your wardrobe.

Keynote: this trend is evolved from Hippie's hippy style, which announces the return of the minimalist style in design and graphics.

The next step is to make simpler costumes, simpler patterns and dynamic styles.

The new fabric has the characteristics of easy to finish, fast drying and durable, and has become the key material for sports men's wear.

It also meets their diverse needs for indoor and outdoor sports.

Topic 3: reverse placement

A younger and trendy new element of the professional movement is emerging. It can be described as bold, bright, confident, narcissistic, superior, Yan Yong, focused and unwavering.

This is the most avant-garde opening trend of peacock.

The target market of this theme is 16~30 young professional men and women, professional athletes. They introduce new elements and new activities to revitalize the Olympic Games, so that the younger generation will be interested in sports.

The image and style are closer to functional bold elements, protective layers, and the high-tech content of this clothing and its structure.

Inversion reflects a new way of landscape and urban landscaping in big cities.

This interesting trend is full of strong visual images and vivid colourful combinations, and needs to be reinterpreted with a higher sense of fashion.

Keynote: reverse theme reflects the colors and signs of the roads and landscapes of big cities, thus providing a new way to show pop culture.

This is the trend of street and sports. The most important thing to emphasize is the importance of exaggeration in color and style.