The Peak Season For Sales Is Approaching &Nbsp; How Do Garment Companies Take "October Siege"?

　　 clothing The peak season is the industry rule that every costumes are well versed in. The clothing industry is very seasonal. Even the most popular style, once the season is over, will become a backlog of stock and occupy funds. In the coming year, the old money will have to be greatly reduced. Therefore, garment traders grasp the light season, and master the right purchase rules directly affect the profit and personal income of the shops. Just after the severe test of the off-season, we are about to usher in the crazy season in the second half of the year. The shopkeepers are ready to make a big profit. Are you ready?

In the second half of the year, the summer wear in July and August was unfashionable. It was a crazy off-season. In the summer of September, it was too much for the summer and autumn. It was also an excessive season to the peak season. It was an awkward off-season. The real peak season began in October. The eleven golden week would be a beautiful first battle. November is autumn and winter clothing stable over season, is the standard season, December winter clothing is on the market, Christmas Eve, Christmas, weekend, welcome the new year, is the crazy season. From this point of view, in late autumn, the weather gradually became cold, and the clothing industry ushered in "spring".

The next three months Busy season In the meantime, clothing merchants should seize the opportunity of changing seasons and seize ahead of time. market 。

First, we need to advance the next season.

Changing season is a special period. On the one hand, merchants should take advantage of this opportunity to deal with the inventory in the previous quarter, and prepare for the next season's new products on the other hand. Once the new season's goods are missing this season, they will lose the best opportunity to seize the market. For example, the northern part of the autumn is shorter, the date of loading the single jacket should be at the end of July, and not later than the beginning of August. If the new jacket is late for two weeks, although the temperature is not very low at the end of August, most of the new brand jackets on the market are already on sale. It is also difficult to sell good models at the end of August. In September, with the reduction of temperature and the successive listing of winter products, autumn goods were to be removed at the moment. They could be cleaned up only by gradually increasing discounts and promotions, no matter how popular they were.

Two, seasonal clothing needs a small amount of money.

In such a season changing season in August, some cool styles should be entered, but there must be a small number of principles to avoid backlog to a year later. Some people say that it can be sold next year. It may be fine for men's clothing. But as a fast changing woman's dress, it's best not to press the goods for the new year. The renewal of women's clothing is three times a day, not to mention overmuch, not to mention the change after a year, and the occupation of funds does not bring pressure on the turnover of the shop.

Three, watch the weather change and keep pace with the market.

Learn to do seasonal change at the right time at the right price, but don't get caught up in the bad old days. This excessive stage must be too rigid or change with the weather. Cash in hand will certainly be more conducive to the development of stores than goods that are not always sold in the coming year. The loss of meat is a wishful thinking business, and the clothing industry suggests that it should keep pace with the market.

To sum up, grasping the regularity of the peak season of clothing in a year will help clothing businesses to seize market opportunities, create good sales volume and effectively avoid inventory generation.