FIK Signed Asian Women's Volleyball Match

　　 Brand competition New mode: Marketing resources Rush for grabbing

In recent years, with the rapid development of China's sporting goods market in China, the competition in the industry has reached a white hot state. In addition to the most primitive competition among brands, the preemption of high-quality marketing resources contributes to a new competition mode among brands.

As the leader of professional sports brand, Lining firmly controls the national sports teams such as swimming, gymnastics and badminton, all of which are "gold medals" of Chinese sports. Anta has made a heavy attack to win all the rights and interests of the Chinese Olympic Committee in the next four years, and has won the top competitions in top competitions such as the Chinese Basketball League and the Chinese Volleyball League. In addition, the fashionable sports brand headed by XTEP has also become the Eleventh National Games cooperation partner. At the same time, it has signed the exclusive sponsorship rights of the eight provincial level delegations of Jiangsu, Shandong, the Liberation Army, Liaoning, Fujian, Hunan, Guizhou and Hongkong. In addition, XTEP has taken the sole qualification of international sporting goods for Xiamen, Tibet, Xi'an and other international marathons. PEAK's NBA players can almost build a luxurious lineup.

These brands, together, have pushed the competition of marketing resources to the commanding heights.

　　 Flying Signing the Asian women's volleyball tournament: standing on the core and taking the effort to make efforts

Flying Eagle International Holdings Limited, as a shoe and garment enterprise with the core of Eagle culture, has always inherited the spirit of enterprise culture "fighting hard and making progress". In recent days, fike has successfully coordinated strategic cooperation with the 2010 Asian Cup women's volleyball tournament, successfully integrating the business idea with the struggling spirit of women volleyball girls.

The Asian Cup women's volleyball tournament is the highest ranked women's volleyball competition in Asia, with the top eight Asian women's volleyball teams in last year's Asian women's volleyball tournament. Lin Wenjian, chairman of the board of directors of flying International Holdings Limited, said: "flying grams reached a strategic cooperation with the women's volleyball match. What we value is the high breadth and deep influence brought by this high-end sports resources, as well as the strong promotion of the mainstream media CCTV-5 in China.

Leveraging integration and upgrading

It is understood that after flying successfully in Hongkong in March 29, 2010, the company continued to integrate resources, adjust strategies and optimize channels. The company signed a contract with Peking University Management Consulting Group, Peking University Business School and TONY clothing design institute to introduce more new forces from various aspects such as strategy, training, product and promotion. At the same time, flying has also extracted the latest slogan of "KEEP WONDERFUL live wonderful" as the core of the brand slogan. Under this brand idea, flying grams has clearly planned the route that the brand will take in the next three to five years, that is, "sports as the heart, fashion as the form, life as the foundation", and create a more fashionable brand with consumer affinity.

This fike signed the 2010 Asian Cup women's volleyball match, Lin Wenjian's answer is: Asian women's volleyball is a high-end event, flying will take this opportunity to gradually transition to high-end brands, and make more value-added products in the future. In the future, flying will also incorporate more fashion elements into products, constantly developing different series of fashionable and life oriented products and displaying them in front of consumers.

Lin Wenjian also said that the Chinese women's volleyball team played every game very well. In the meaning of flying "wonderful life", the sports career of women volleyball girls is wonderful, and the games they bring to the nation's billions of viewers are wonderful. Lin Wenjian believes that these wonderful representations are actually rooted in the determination of "wonderful life" hidden in their hearts, which is the core idea of the flying brand.