Clothing Store Display Needs

Used to talk about clothes. display We are more inclined to attract the attention and attention of clothing enterprises to display. As the garment industry develops to today, more and more clothing enterprises understand the importance of display to enhance brand image.

With the past two years " Clothing store The popularity of the concept of display, many domestic clothing display training institutions have sprung up, showing different interpretations of clothing display, some of which focus on the display and beautiful, good-looking. In fact, this theory and advocacy is a serious misunderstanding.

People with this idea should reasonably believe that the display of clothing shops is attractive and attractive, attracting customers' eyeballs, and naturally promoting customers to buy clothes. Of course, sales performance has also been improved. This is actually a very simple one plus one equals two logic.

Therefore, beautiful decoration is not the fundamental purpose of display. The function of display is to increase sales and reduce stock. Most customers buy clothes from shops not only by being attracted or liked, but also by the price performance of costumes, the relevance of clothing, and the theme of clothing. Therefore, Chen should not only understand aesthetics, ergonomics, color science, but also practice in clothing enterprises for many years, fully grasp all aspects of clothing design, production and logistics, as well as the characteristics of clothing sales, such as: life cycle, smooth, flat, unsalable, corresponding storage analysis.

Every time Chen Li makes the overall display plan, the unity of the theme with the product design plan is the principle that must be observed. In addition, the following 9 areas need special attention:

First, understand the company's annual market development plan

To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.

Two. Understand the designer's overall design plan for the new season's products.

When fashion designers are doing the new season product design, Chen Li is not waiting, but should always be aware of the ideas and progress of fashion designers. At the same time, he will launch a new season terminal display plan. {page_break}

Three. Understand the new season's fabric ordering and production schedule.

There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master. It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc.. With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.

Four, understand the new listing plan, carry out color integration.

In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics. Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set. As a teacher, only one matching scheme is far from enough, because the fashion designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time when Chen's second plan and third plan will show his talents.

Five. Understand the quantity and cleaning schedule of ready to wear garments in season.

There are two kinds of ready-made clothes, one is the best selling stock, the other is the unsalable stock. There is no need to worry about selling stocks. The key lies in slow-moving stocks. How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers. Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design. For example, we should increase the combination and matching scheme of jacket and accessories, increase the matching of trousers and the function of accessories.

Six. Understand inventory fabric and reduction plan.

A very popular fabric, which may be purchased in large quantities, may result in a surplus of fabric in second years. The company will continue to design and manufacture the remaining fabrics. What Chen Li Shi wants to do at this time is to master the quantity of these remaining fabrics, and to judge the production of the garments through the number of remaining fabrics, and make corresponding display plans. In addition, some of the remaining fabrics that had not been sold well need attention from the division. The enterprises may redesign them into new styles, reprocessed dyed fabrics or accessories for clothing. In short, Chen should understand their movements, because one day they will become finished products and become part of this season's clothing series, and planning their display plan ahead of time will decide whether these stocks can be perfectly integrated with the new season clothing series. {page_break}

Seven. Understand the new season accessories development order form.

The development of accessories is usually done by fashion designers, but many domestic fashion designers do not have such ability and energy. If the company does not have a special department responsible for accessories development, this work should be undertaken by the display department. As for the reasons, one sentence can be summed up: "a clever woman can't make bricks without straw." Without accessories, it is difficult to make a good display. Imagine a set of dark colored business suits. If you don't have such accessories as brooches, scarves and bags, how do you make them?

The accessories development order schedule is based on the new season's fabric ordering, production arrangement and new product listing plan. The two strengths of accessories development are:

First, the color of accessories is exactly the same as that of this season. Mr. Chen found the color card of the fabric ahead of time. When developing accessories, the standard color matched with a piece or a few pieces of fabric was accurately supplied to the manufacturer, so that the accessories developed could not match the color of the clothing.

The two is to develop exclusive accessories. One of the classic accessories that has been handed down by CHANEL is the camellia with the same texture as the fabric, which is the exclusive accessories mentioned above, which is perfect and unique. In addition to choosing it, customers can no longer find more matching accessories, which is the highest level of dress matching.

Eight. Collect brand information.

The brand information here includes shop layout layout, elevation, real photos, props classification statistics (model, exhibition rack, freight bar, suppliers and responsible departments, etc.). With the development of the brand, the number of shops is increasing, the layout of the shops will be changed, and the display appliances such as props and models are constantly being adjusted. The information of Chen's teacher will also be constantly updated because these props are an important tool for Chen Li to interpret the fashion designer's dream at the terminal.

Nine. Understand fashion information.

The most important feature of fashion is constantly updating and changing. Without change, there is no fashion. One of the purposes of display is to show these changes accurately and at a glance. The scheme and method of display should also be aimed at promoting popularity.

Nowadays fashion fashions and popular colors do not necessarily go through the fashion designer's hand. They may not be initiated by a country with traditional fashion culture, but concentrate on one or two smart marketing departments, so that a brand can be hyped to become a popular brand and a man-made fashion style. The popularity of all clothing and accessories, whether T-shirts or sports shoes, can become fashionable objects. Therefore, the fashion industry is a combination of market operation and design.

　　所以，對某服裝店鋪的陳列，作為一個有經(jīng)驗的陳列師不會立刻動手，也不會僅僅通過一些陳列造型的噱頭來吸引顧客眼球，而是首先將該店鋪近期的銷售數(shù)據(jù)、庫存數(shù)據(jù)、定單數(shù)據(jù)調(diào)出來進(jìn)行深入分析，了解新品上市的銷售速度和其對應(yīng)的庫存量，并通過該地區(qū)的季節(jié)變化規(guī)律判斷其產(chǎn)品的生命周期，從而確定主推產(chǎn)品系列和促銷系列;同時與店長溝通了解新品上市后，顧客對各產(chǎn)品的反饋，分析清楚暢銷及滯銷的原因，再重新找到生命周期內(nèi)滯銷產(chǎn)品的“賣點”，進(jìn)行產(chǎn)品突出的“陳列表述”;當(dāng)然，還要對附近的競爭對手進(jìn)行調(diào)研，了解競爭對手的新品情況，其主要的產(chǎn)品特點和陳列規(guī)劃，包括競爭對手A、B、C點的突出陳列是什么等內(nèi)容;最后要對該店鋪的主客流方向、客流量、顧客進(jìn)店動線等要素進(jìn)行真實的分析判斷。

When the above preparations are finished, there is a mature display plan in the mind of this excellent and experienced teacher. What is the main theme of the clothing shop? What is the theme? What kind of selling points are highlighted? What is the focus of the series? What is the promotion? How does the window echo the theme and so on? It already has a clear thread, and then the display of the clothing shop will be preliminarily ended by the display of professional presentation skills and clothing matching. The only way to display beautiful techniques is to really help the sales and profits of clothing shops.