Zhengda Brand: A Refreshing Change In China'S Market

From sitting on 18 items

Sustainable technological innovation

"One of the 10 core technologies for making sole," pressure-sensitive smart foam material and its preparation method "and" antiskid sole material "are the national invention patents." EVA special high performance wear-resistant shoe material "has been awarded the national Torch Program Certificate.

Since its establishment, Zhengda has made great achievements in product innovation.

In August 13, 2010, the new product of modified polypropylene foam shoe sole material, which was undertaken by Zhengda (China) Sporting Goods Co., Ltd., was appraised by experts from the Fujian provincial economic and Trade Commission and was highly appraised by the expert group.

Experts believe that the product uses block copolymer polypropylene as the main raw material for the production of foamed medium sole materials in China for the first time. The comprehensive technical performance has reached the leading level in the country. It has epoch-making significance in the industry. It is suggested that the market promotion efforts should be intensified, product lines should be improved, and application fields should be expanded.

"At present, the technology of P P can degrade green environmental protection materials has declared the invention patent of international PCT". Guo Jingqing, general manager of Zhengda (China) Sporting Goods Co., Ltd., said that the modified polypropylene environmental index is high and easy to degrade, which will become the substitute material for the main raw material of shoes.

Creative new product debut

With the rapid development of information explosion, the speed of product renewal is accelerating. How to pform research achievements into commodities as soon as possible has become the focus of attention among academics, industry and government departments.

Since its inception, Zhengda (China) Sporting Goods Co., Ltd. has always adhered to the mode of combining production, teaching and research, and promoted the pformation of technology directly into productivity.

It is reported that Guo Tingzhi, chairman of Fujian Zhengda Group, is the director of the enterprise technology research and development center by the chairman of the board of directors of Taiwan. He hired Dr. Huang Zhenji (Taiwan), the head of the Asia Pacific regional group of the former Global Footwear Group of the DuPont Co, and Dr. Ou Rongdong (R & D) as the R & D consultant of the company's technology center. He also worked with the Fujian Second Light Industry Research Institute to carry out the long-term cooperation project research and development, and devoted herself to the R & D and manufacture of product technology and life sports equipment.

In 2010, Zhengda launched the flagship product "rocking shoes". Since its listing, sales volume has been increasing steadily, and some areas have seen panic buying, and have achieved the best sales volume in the history of Zhengda brand sales.

"This is the crystallization of the company's technological research and development for many years. It adopts a new concept of ergonomics and designs a distinctive wedge of the power boat shoe." Guo Jingqing, general manager of Zhengda (China) Sporting Goods Co., Ltd., said that the "rocking shoes" soles mainly use rubber outsole, which is anti-skid and wearable. The design of the built-in soles of the soles reduces the discomfort caused by the walking of the heels and the front legs. The midsole adopts the full MD, which can absorb shock and relieve the pressure on the feet.

Whole industry chain mode

At the beginning of 2010, Zhengda started the application information platform, and built information system for R & D, production, sales and services to build the information system of the whole industry chain.

Guo Jingqing, general manager of Zhengda brand, said that the whole industry chain mode is an innovative business mode with significant differentiation characteristics. It leads the industrial chain with terminal consumption, which can quickly reflect the information of consumers, promote innovation and improvement of upstream links, and make the whole enterprise react more sensitively and timely to the market, thus combining brand, innovation and channel together.

"The most obvious advantage of the whole industry chain system is that it can enhance the resource utilization ratio of enterprises." Guo Jingqing stressed that Zhengda brand helps the enterprises to monitor and understand all relevant information about products and sales in a more efficient and effective way through the automation, systematization and intellectualization of the whole industry chain operation mode, so as to occupy the commanding heights of the industry in a unique mode.

Stereoscopic media communication

In order to meet the needs of consumers, the big brand is building three carriages with product innovation, design leading and terminal internationalization, which will bring new changes to the Chinese market.

At the same time, Zhengda is gradually constructing a media network covering TV, magazines, newspapers, Internet, outdoor and new media.

In 2010, the CCTV as the symbol of Zhengda swing shoes advertising, Zhengda brand officially opened the prelude to create differentiated brands.

Almost the same period, Zhengda 2010 autumn and winter ordering will join hands with the mainstream metropolis newspapers and nearly 100 portals, and seize the eyeballs in every corner of the consumer's attention, thus greatly enhancing the brand's popularity.

Guo Jingqing, general manager of Zhengda brand, revealed that the future will be broadening the media channels, naming the hot spot TV programs with high ratings and local TV programs on the TV, creating a TV pmission system with CCTV and local satellite TV flying together, pmitting the brand image of the international brand to consumers; on the plane, focusing on the combination of mainstream regional markets, mainstream city newspapers, professional sports media and magazines, and deeply communicating with the public brand concept, striving to bring a big gluttonous feast to consumers.

(world shoe net - the most authoritative Chinese shoe net - Chen editor of operations department)