It Is Not Easy For A Clothing Dealer To Be The Director Of &Nbsp; &Nbsp.

After nearly two years of struggle, they have been losing money, and people have been moving, almost to the brink of collapse.

Why did the dealer fail to make the factory?

First, do not have a clear understanding of themselves and overestimate their brand operation ability.

Dealer operation

Two, there is no strategy and planning for channel development, and there is no way to make it bigger and stronger.

In the channel development, too early eyes out, in the absence of their local market base, the country began to invest in shops, East and West, like a headless fly, like blind shop.

When they are still very weak, they blindly invest in the whole country, and when their marketing team can not play a substantive role in helping dealers, they blindly open shops in the first tier provincial capital cities, and shop in places where they can not radiate and have a long geographical distance. As a result, these stores are in a state of half dead, and have not focused on support and expansion.

Three, blind optimism, one-time investment is too large, sunk cost is too high.

Dealers are blind and optimistic about the market prospect. They haven't made money yet. They started leasing factories on a large scale, buying all kinds of equipment, and investing too much at one time.

In fact, because there is no order, the factory is idle, and it is empty there, and it has to pay rent every month, which increases the operating cost.

Four, it has not been able to form its core team and its staff turnover is frequent.

The most important thing for manufacturers to do is to have their own core team.

Especially in various professional fields, such as production and sales, there is a core backbone that can be attained and carried.

Dealers have been relying on their own agents for a brand when the accumulation of factory connections to dig the original manufacturers corner, but the people did not work long, they have resigned.

The main reason is that the treatment can not be realized, the dealer has no clear strategy for the market, and the causes such as changing the schedule and so on.

The above example is a typical case of dealer pformation failure, which has been successful and unsuccessful in the pformation of manufacturers.

It is necessary to remind all dealers who want to be pformed into manufacturers. Manufacturers must have brand operation capability, have core and stable team, grasp market opportunities, have relatively clear market strategy and plan, have a sober estimate of their own strengths and weaknesses, and have a deep understanding and insight into the industries they have entered. Before they want to understand them, they should advise dealers to make friends and make decisions.