Three Big Step: Grasp The Location Of Clothing Store

The following key points should be grasped in choosing a business location.

To grasp the "passenger flow" is the principle of "money flow", which opens up shops in busy areas and bustling places. The probability of success is often much higher than that of ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, there will be good results. There are many areas with larger traffic volume: 1. The commercial center of a town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, bus starting point and terminal station); (3) the hospital gate (with a large hospital with an inpatient department); 4. Wholesale market Doorway.

Using the "Duo long city" effect, we may as well listen to consumers' saying: a company's white collar Miss Lu is a flower. consumption Large customers often send flower basket bouquets to customers and friends. She said that except for a special hurry, she would probably buy flowers near a flower shop. Most of the time she went to the stadium road to buy it, because there were more florists, a wide variety of colors, and a larger choice; in Jiangmou, a college teacher, she always liked to buy clothes at Dongpo Road, Wulin Road and other clothing store intensive places. She thought that besides shops, there were more than three shops, and it was easier to start prices. So don't worry about competition. Shop The more we open, the more we will have the aggregate effect. It will easily expand the influence and condense the popularity and form the "x professional Street". Business will be easier to do than single handedly.

Note that the choice of business location is closely related to the business location and potential customers. All sectors of the industry have different characteristics and consumption targets. The prime location is not the only choice. Some shops open in the downtown area, rather than in some relatively remote areas, such as selling small shops of salt, vinegar, and vinegar. The business in the residential area must be better than that in the downtown area. Therefore, it is necessary to determine the best place to shop according to different business and projects, and choose the right store, not the more lively place the better, the key is to act accordingly.

The second step: further investigation.

After a preliminary selection of the location of the shop, a further thorough investigation should be made. After making some investigation and analysis of the relevant situation, the party will decide whether to place the final position. The following aspects are mainly examined:

The situation of the shop itself opened the small shop of the audio-visual products shop. Recently, a store came down from other people's hands. The shop area of 15 square meters is located in the sub prosperous area. The daily flow of people is also very impressive, but the rent is very cheap, only 800 yuan per month. Unexpectedly, it took more than ten thousand yuan to decorate and stop. It was less than a month after the grand opening. It turned out that the home through the internal relationship that the store sooner or later to be demolished, then came to a golden shell, and got a ticket to slip away. Therefore, before hiring a store, we must make a careful investigation of the storefront.

In the background of some landlords, some people are eager to find stores. They search the streets. Sometimes they can find several stores that are hanging with the word "transfer". They can not wait to negotiate with them, pay the deposit or even rent. In fact, this practice is very hasty and easy to bring a series of sequelae. If you really look at the storefront, you'd better hear the real landlord (the owner of the property right) from the side and understand the background basically. Generally speaking, it is better to talk directly with the real landlord. If the landlord indicates that he has already rented the contract right and is unwilling to intervene again, you will have to negotiate with the current owner. In addition, once the talks are successful, attention must be paid to the formal agreement and the requirement to change the name of the leaseholder to the owner of the property.

Competition in the same industry is mainly about the performance and the price level of goods. Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly. These are all very necessary.

Passenger flow "passenger flow" is the "money flow". The investigation of passenger flow condition can not only make you feel confident about the future business situation, but also provide a scientific basis for you to decide the marketing focus in the future. The status of passenger flow mainly investigates these contents: (1) the vicinity of the unit and residence, including the number of residential buildings, government offices, companies, schools and even other stores (which are likely to become frequent customers); 2. The structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; 3. The peak season of passenger flow. For example, shops near the school should take into account the winter and summer vacation. The stores in the concentrated areas of the agencies and companies must master their commuting hours, and the storefront near the station should find out the regularity of the passengers' peak season. These are all important basis for setting your business hours.

The third step: get the shop front as soon as possible.

Once you find the ideal storefront, you must make a prompt decision and get the shop quickly. If you miss the shop, you will lose your chance. How to get the storefront? Negotiations are naturally crucial.

For a good shop, the rent is often the biggest fixed cost. Before you can bargain with the landlord, you should first have a score in your own mind. First, decide the highest price you can accept. The price must be: (1) you feel you are confident that you can afford it. In particular, if we have to pay a few years' rent, we should see if we have the ability to pay. Second, the budget is estimated to be money earnest. Then, according to the maximum rent price set by the owner, comparing the rent price given by the landlord, it will be easier to negotiate after bargaining.