Brand Shoes Vans&Nbsp: The Core Of Extreme Sports

On October 5th, the second Chinese surfing Carnival in 2010 was held in Qian Tang, Hangzhou. We had the honor to interview this event.

Vans brand was founded in 1966.

Vans's consumer groups are generally concentrated in young groups, generally concentrated in the age of 14 to 20 years old. In China, the age of the audience may be larger, and between 28 and 30 years old.

Speaking of the development plan of Vans brand, Morgan said that Vans has now developed into a brand of the whole line. Besides professional skateboard shoes, clothing and accessories are also complete.

One of the reasons why Vans has been very popular is that he always adhered to the original core channel and never gave up the extreme (skateboarding) movement.

Skateboards and vans athletes are strong backing for the brand.

Taking the limit (skateboard) movement as the core is the belief vans has always believed in.

Now, while making professional skateboard shoes, vans also integrates fashion elements, making products more popular with young and middle-aged sports fans, because the extreme (skateboard) sport itself is a young culture.

When asked about the current development of China's extreme (skateboard) sports, Mr. Morgan analyzed that China's extreme sports development was relatively late. He was influenced by many factors. First, skateboard movement was relatively late in China, so Chinese skateboarding fans still need time to know the sport, to accept the sport and then to popularize the sport.

On the other hand, it may be related to the concept of parents. Because the age of the skateboard is relatively small, some parents think that extreme sports are very dangerous, so they also impede the development of skateboarding. In fact, as long as we do, what stage to do, skateboarding is very safe.

As for the mode of retail channel, Mr. Morgan said that Vans is more inclined to the form of exclusive stores. The advantage of exclusive stores is that when customers enter, they can feel the cultural concept of the brand for the first time. It is a very good brand display platform, which is clear and distinct, and can emphasize the theme in different environments or time, so that customers can see clearly at a glance.

Of course, store workers are also important, preferably with extreme sports, or music lovers.

People who can understand extreme sports and young culture can do this better.