St. Valentine Launched The "Urban Hiking Quest Challenge"

St Trey City Quest Challenge

A "Outdoors" Pro democracy campaign

It is reported that the St. Valentine's outdoor city hiking activities, with "low carbon exploration, urban outdoors" as the theme, aims to promote the concept of "trendy, environmentally friendly and healthy" in urban hiking, sharing exploration and sharing urban outdoors.

In this challenge, the company will collect 25 teams and a total of 150 players to explore 200 secret secrets about Beijing on foot.

On the day of the activity, all the participants will receive the uniform clothing provided by St. Valentine, and receive the task books of their respective groups. According to the text hints, they will find the corresponding locations. The emphasis is on the history, humanity, ancient and modern changes in Beijing, Hutong, former residence, historic sites, landmarks, shopping and food.

In order to promote "low carbon health", the participants can only use bus and subway instead of using other means of pportation in addition to hiking.

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According to the introduction, the activities launched by Saint flee are based on the city's treasure hunt activities. Combined with outdoor orientation knowledge, physical intelligence and local tourism culture, the new city's tide playing activities are also integrated into the newly emerging communication facilities and technologies as far as possible in the implementation of the whole activity.

Chen Guiyuan said, "traditional outdoor brand promotion is often based on shouting slogans. If there are physical activities, they are often limited to the limited outdoor sports such as mountaineering holes, ice climbing and adventure.

The urban hiking campaign launched by Saint flee is a good outdoor outdoor activity for people after joining the Chinese Outdoor Association, the Asian Youth Environmental mountaineering team and other authoritative outdoor resources.

Adding pre competition netizens' interactive links and Awards

It is reported that St. Valentine's urban hiking activities are not only creative outdoor activities with local characteristics, but also make use of the current urban popular network technology to break through the geographical limitations of traditional activities, so that all urban hikers and netizens in all corners of the country can join in and improve the public participation, interest and creativity of activities.

According to the introduction, an important part of this challenge is the stage of "online recruitment" before the competition.

In addition to the event "the first six teams Award" and "the encouragement Award" produced on the day of the competition, the urban challenge also added a lot of pre competition user interaction links and awards.

"Online interaction time will last for nearly a month. Applicants can form their own teams on the Internet, while developing their fans to interact.

Fans can launch blog posts on SNS and blog to focus on "San Fu Lai hiking city exploration activities".

All netizens will win the same prize as the champion team, whether they participate in the championship contest, pay attention to the sharing activities or micro-blog's biography or support their favorite teams.

Interesting network interactive precise marketing

"Most outdoor products consumers are concentrated in the major cities of the country, with higher educational level and higher income, and higher net surfing time than the general population. Especially in the second tier metropolis of China, the emerging regional SNS is becoming more popular, and more viscous than other Internet media.

And explore the creative activities of the city, to spread the new SNS community website as the base, and spread the events in the emerging SNS website, micro-blog and related forums with the help of topic.

This is also an innovation of outdoor brand marketing techniques.

Chen Guiyuan said, "the concept of a brand is not only a simple slogan, but more importantly, the promotion of its ideas.

Through the "urban hiking challenge challenge" campaign carrier, St. Valentine built a series of products for the 2010 autumn and winter urban hiking related to thematic activities, which is an accurate marketing for target groups.