Adidas Quit Iad Mobile Advertising Program

October 5th, according to foreign media reports, according to unconfirmed news, because of dissatisfaction Apple CEO Jobs's overriding approach, Adidas has withdrawn from the iAd mobile advertising program.

According to an industry executive, when Apple rejected its innovative ideas for the third time, Adidas Finally decided to cancel the iAd advertising plan. Originally used for the iAd advertising program, $10 million, Adidas should have also withdrawn.

In order to ensure the quality of advertising, Apple has strict control over iAd, and even demands to personally produce advertisements for its customers. According to the Wall Street journal's report in August this year, Apple's relationship with many advertising agencies has been tense, and the promotion of iAd has been very slow.

In addition to Apple's strict control over the advertising production process, Advertisement Customers also complain that their controllable range is very small, and they can not decide the location of their advertisements, and lack of the third party advertising service tools. Apple has plans to open more rights to advertisers, but some customers have lost patience. According to the Wall Street journal's report in August, Chanel withdrew from the iAd advertising program.

In response to this rumor, apple represents noncommittal. Adidas did not respond.