Three Reverse Thinking To Promote Pformation And Upgrading Of Shoe Enterprises

With the slow development or downhill development of enterprises, the first reaction of most enterprises is that there are some problems in the management ability of middle and senior professional managers. Then, we will carry out drastic reforms and substitutions. Even at cost, millions of companies will invite some business consultants to consult the company.

In the face of this bottleneck problem, the focus of enterprise development strategy should be reverse thinking, and the fundamental reasons for the survival of enterprises should be analyzed from the aspects of talents, decision-making and development.

If there is a problem in the development of enterprises, if we work hard to replace the practice of professional managers, I am afraid it will only make enterprises far away from the development goal.

In fact, there are many examples in front of you. Have you seen which enterprise has gone wrong because of the change of professional managers? Has anyone heard of AOKANG's large-scale recruitment of talents, such as AOKANG group? On the contrary, the development of AOKANG group is the most powerful in domestic shoe enterprises.

There is a saying that "stability is overwhelming." in reality, employers should advocate this concept.

From the point of view of employing people, everything is right for human beings.

But many enterprises will only "choose" but not "servant" will not "stay".

How to change the status quo is a problem we must face.

This requires the concept of talent with reverse thinking, constantly self questioning, and whether it has been done on the user:

Are current professional managers using the most suitable jobs?

Human potential is infinite.

Similarly, the outcome of a person in different circumstances is quite different.

This is also a core point for enterprises to consider.

Reverse thinking of decision making

Of course, the right use of human beings can not completely change the fate of the lagging development of enterprises.

For example, a shoe manufacturer in Wenzhou was famous for more than ten years ago. However, in recent years, not only the channels have shrunk, but also the sales of only a few outlets are "pity".

The problem before us is of course clear: advertising should strengthen input, terminal support and policies should be in place, brand strategy should be refined and implemented, competitors' actions should be understood and counterattacked.

But the decision makers of this enterprise still ignore the problems that should be emphasized. The focus is on "diagnosis and treatment", "reinvention" and "substitution", which results in the end of the industry.

Conversely, if the decision maker of the enterprise could make "turn" in thinking, put the terminal in the first place, and make clear that "terminal advantage is that the enterprise is clever."

Therefore, when deciding the new way of business, enterprise decision-makers must consider whether the terminal can make money, whether agents can continue friendly cooperation, and whether professional managers will follow you with all their heart.

Such as the current development of the fierceness of the "Er Kang", "spider king" and other shoe enterprises, the speed of development of these enterprises is enough to prove that this reverse thinking is correct.

For most domestic shoe makers in China, the idea of reverse thinking is obviously deficient.

For example, enterprises want to use celebrity's reputation as an endorsement of corporate brand. If they see similar brands, they invite them. When they see other companies advertising technology, they also vote.

On the face of it, this approach is very good, but he did not think that the most important thing to do is to invite celebrities.

For example, if you advertise, you only act according to your feelings, without the analysis of the advertising environment that you can spread to your brand.

Conversely, if the decision makers of shoe makers can delegate power to professional managers who spend hundreds of thousands of years in salary, they will do things in the perspective of effective supervision. I believe that the actual effect of this reverse thinking decision will be magnified several times.

The development view of reverse thinking

The decision is right. Next, it involves the problem of enterprise development.

{page_break}

The core of development includes two points: profit and scale.

To profit or scale, most of the shoe makers are Yao Yiqu.

Although some enterprises have gone through ups and downs, they still can not find a way out.

Most of the enterprises that want to profit are very conservative when they are marketing and deploying, but they are very cautious in their investment, but they are very active in production. They want large enterprises to make bold decisions in marketing, and investment is more frequent.

Some industry authorities believe that the watershed of the two choices is that the former can ensure that the enterprise will continue to survive, but it will never do much. The latter risks and opportunities coexist. Once successful, it will become a strong brand.

From the marketing level, a brand has the competitiveness and viability as long as it occupies the market.

Taking the case of Yi Kang as an example, they really let other brands' "unacceptable" manipulations lie in the reverse planning of market channels.

Generally speaking, a brand has one or two stores in a main commercial street.

Take Zhejiang's Heng Zhou street as an example. In a street, Yi Kang has 2 single facades, 1 double facades, 1 three facades, and occupies 70% of the market.

It is understood that similar to the main channel to occupy the main resource store mode, one to two shops are not profitable, its main purpose is to intercept customer resources, enhance the brand's local influence, prompting other brands to quit or can not compete with them.

Therefore, the development of enterprises similar to Yi Kang is not accidental. Their rapid development is due to the advanced planning and strategy of reverse thinking, and it is worth drawing lessons from enterprises that are hovering on bottlenecks.