Eleven Golden Week, Another Kind Of Shopping: Promotion Of Single Customer Consumption

Although the marketing methods of the business have changed all the time, there seems to be some changes in people's consumption philosophy: some people are no longer at all counters, and they choose to spend money on their own brand, and some people are not satisfied with the "quantity" of the pure number, but begin to pursue the "quality" of the quality.

In short, more and more people are beginning to say goodbye to the old mindless consumption concept and use a "different" way to do shopping.

Total consumption of shopping malls increased significantly

On the whole, the consumption of malls this year is even more popular than that of the same period last year.

On the day of September 30th, the traffic situation of Hangzhou Wulin commercial circle can be seen: the western section of Hangzhou Wulin Square has almost become a parking lot.

And 100 wells and Wu Lin Yintai between 100 wells Fang lane, to 11 o'clock in the evening, there are still a long fleet.

It is understood that the sales volume of Hangzhou's major shopping malls in September 30th is much higher than that of the same period last year, such as the growth of 20% in Hangzhou and Wuhan.

The largest number of people in charge said that such a substantial increase was due to the promotion of sales promotion and the expansion of sales promotion. On the other hand, the rapid turn of the cold weather caused many consumers to have intensive demand for autumn in this period, and the stores were fully stocking this time.

Single guest

Holiday consumption is still bustling. However, from the perspective of the consumption capacity of a single customer, many shopping malls have indicated that the consumption of single passenger single store has increased significantly this year.

Many blood brothers can spend a lot of money in a shop, which is rare in previous years.

Li Xing responsible person told reporters that the day of the "Ladies' house" the highest single consumption reached 10 thousand yuan.

Similarly, the 100 largest "Mei Li", the highest single consumption has reached more than 20 thousand yuan.

It can be seen that this year's consumers are very aggressive.

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The increase of the consumption volume of certain counters on one hand directly promotes the growth of the total sales volume of shopping malls, and on the other hand, it also forms a better sales atmosphere for other counters around the market.

It can be seen that the growth of single consumption has added a very important fire to the consumption of eleven shopping malls this year.

Many people buy themselves luxury goods to reward themselves.

However, in addition to the "hard work", many people now start to pursue a more quality way of shopping: they do not ask for the most, but for the best! They spend a lot of money on them. They choose to buy one or two luxuries for themselves during the national day.

In October 1st, Gon Freecss, who worked in television station, updated his micro-blog: buying a bottle of perfume under the original money is a reward for himself.

Gon Freecss bought a bottle of Croatia Cologne Acqua di Parma in the Mixc.

Acqua di Parma is the top cosmetics brand in LVMH group. Its fans include Audrey Hepburn, even Beckham, a bottle of small perfume, which is also expensive.

Just in time for the eleven brand tour in the Mixc, Gon Freecss bought some "impulsive" classic "Cologne".

There are many people who choose to buy themselves extravagant gifts on holidays.

So we can see that these two luxury Hangzhou Tower counters are also crowded.

Unlike people who used to see more people and buy fewer people, merchants said that the volume of turnover in recent days has increased a lot.