Clothing Culture -- The "Chinese Dream" Of Fashion Industry Forever

The global economy is in recession.

Taxi drivers will tell you that foreigners are getting more and more stingy.

Foreigners who live in Shanghai are supposed to be the backbone of LinkinPark's popular rock concert, but this accident accounts for only 1/10 of the total audience and buys the cheapest tickets.

Many of them are thick.

Luxury goods and

In our imagination, it is also aimed at the foreigner market.

However, under the impact of the financial turmoil, how is the operation?

I always want to sell my company.

The shops seemed to be crowded, but RaphaelleMasnedeChermont, CEO of ShanghaiTang, said happily that their brands were no problem and pointed out that they were not a brand selling foreigners to China, and that products sold well outside Shanghai still sell well in China.

We have not discriminate between the local market and the foreign market. "

Before 1000, Marco Polo brought the splendid Chinese dream to the West from Kublai.

Today, the "made in China" seems to be a bit of a "Chinese nightmare" in the world's cottage products and the rough and cheap products.

It is known that many international brands, even in China, are still afraid to label "MadeinChina" in order to maintain the reputation of their products.

Modern China is more like a nouveau riche or a "big head". It seems difficult to export its unique value to the west, and a few have a sense of world identity.

It still lingers in the feudal empire, or the Chinese and Western Shanghaideco style.

The origin of "Shanghai" and Shanghaideco is clear.

Despite repeated emphasis by Mr. Lei Fuyi, "Shanghai" is a modern China.

However, it can be seen that the old Shanghai which was sandwiched in the West more than 60 years ago, like the "Shanghai" designer team, is also a Chinese and foreign miscellaneous. They balance each other's natural conflicts between Chinese elements and Western values.

However, it is not easy to deal with the relationship between them.

When we first arrived in the United States, we sought for a visual impact point in the clash between socialist China and Western ideology.

When she first opened the shop to Hongkong, she aroused strong opposition from the citizens of Hongkong.

This design strategy only works for foreigners.

Moreover, as China increasingly "connects with the world", this political pop's interest is also rapidly outdated.

In contrast, "Shanghai" freed itself from the myth of "fashion" more accurately, based on the universal Shanghaideco style.

For a long time,

It has been entangled in locality and cosmopolitan nature.

They have Qiao Qiao sang in Madame Butterfly. China has SuzieWong of Wan Chai Ferry.

Their kimono and Chinese cheongsam are the most symbolic national elements in the West.

When the national culture is not confident enough, both China and Japan have consciously adopted a simplified national element in the eyes of the West.

In fact, many women who like to dress up as "folk customs" are simply engaged in "external cause".

Although they choose Chinese elements, their purpose is still to please others.

The fact that "Shanghai" was founded at the beginning of the year did capture the favor of a large number of Western consumers.

Now, fighting the Chinese market again, we have to reinterpret the "China dream" for the local audiences.

In the view of Lei Fu Yi, he is very proud of the origin of "Shanghai" made in China.

He took Japan as an example. 50 years ago, "made in Japan" was also synonymous with Shanzhai products. However, with the strengthening of Japan's comprehensive national strength, it eventually ranked among the world's top products.

In this sense, Lei Fu Yi is very much satisfied with the world-class quality of "Shanghai" and is the first to be a pioneer of quality Chinese products.

When Lei Fuyi spoke, he almost believed that he was a Chinese and forgot his French origin.