Laid-Off Couples Start Business &Nbsp, Wipe Out Slippers And Get Rich.

Discovering business opportunities

After graduating from high school, Xiao Hua worked as a worker in a shoe factory in Nanning.

One day, Xiao Hua met the original sales director, from Xiaohua, he knew that the factory had to move to the suburbs, so it was urgent to deal with the backlog shoes.

The factory decides who can sell the shoes and the profits will go to them.

On the way home, Xiao Hua thought that the thousand pairs of "wage shoes" in his family had not yet come down. How could he sell the shoes in the factory? Xiao Hua did not know that a chance to create wealth was coming quietly to her.

Xiao Hua has a classmate. Two people are better from childhood.

One day, Xiao Hua went to her house to play. She was catching up with the schoolmate. She had been pregnant for several months. She had a big stomach and bent around. She could only bundle her towel on her slippers. While she was walking around, she looked at it.

Returning from her classmate's home, Xiaohua excitedly threw herself into the experiment. She found gauze and some chemical fiber materials with good dust absorption performance, wrapped them on slippers with thread, so that a pair of simple ground slippers were ready.

Xiaohua wears his feet on the feet and walks back and forth in the room. Then he looks back at the floor. Hey, don't mention it's so good that the floor is clean.

After a few days, Xiao Hua took the pair of "wipe the slippers" carefully processed by the trustee and gave them to the pregnant student. After a few days, the student called and said to Xiao Hua, "can you get ten pairs or eight pairs of your slippers, and my three older sisters..."

Hot slippers

After that, Xiao Hua and her husband discussed a small workshop that made slippers, and the first batch of them threw stones into the road, invested more than three thousand yuan, and made more than 400 pairs of slippers.

When Xiao Hua and his wife excitedly put these "wipe the slippers" on the night market to sell, the effect was not as good as expected. Although they sold more than 10 pairs on that day, they were two times normal, but the hot scenes did not appear.

Back home, Xiaohua and her husband carefully analyzed, the consumption crowd of night market is mostly young people, and the consumer groups of shoe cleaning shoes should be those old people, the pregnant women and the busy white-collar workers who are still in action.

Second days early in the morning, Xiaohua and his husband carried these slippers to some residential districts in Nanning city. I didn't expect the products to sell surprisingly well. In just three days, more than 400 pairs of shoes were sold out.

Xiao Hua found the director of sales, and said that she had all the stock slippers in the factory, and the director was worrying about the backlog. He immediately promised that the couple could take the credit sale, and then they would pay the money back after the goods were sold out.

Nearly one hundred thousand double backups of slippers are finished products, but if they want to be changed into "wipe the slippers", they need to be processed again. Xiaohua and his wife have also improved the original "wipe the slippers" according to the feedback from the distributors, and have adopted the embedding method to fix the floor materials to the sole, so that the materials will not come off from the soles.

Xiaohua and his wife worked on the division of labor. Xiaohua is responsible for the purchase and sale of raw materials, and the husband is responsible for production. After the backlog of slippers is processed, all products are sold to supermarkets and shopping malls.

Xiaohua said that the reason why it did not sell to the night market was because the price of night market was too low. Although the slippers were also popular with the vendors, Xiaohua calculated that he could not earn much money.

The sale of "wipe the ground slippers" has caused a great stir in Nanning. Some newspaper reporters have heard the story. What "supermarket can find slippers for cleaning the ground", "slippers can wipe the floor dust, do you believe it?" and so on.

A year later, nearly one hundred thousand pairs of slippers sold in the factory were sold out, and some sold to Vietnam. Xiao Hua not only successfully returned money to the factory, but also made a profit of nearly one hundred thousand yuan.

Self marketing

When the backlog of slippers was sold out, Xiaohua and her husband began to buy their own raw materials and sell their own "wipe the slippers". After making several batches, Xiao Hua found that the products were unsalable.

Originally, since 2001, "wipe the ground slippers" hot sales, attracted the footwear manufacturers to follow suit, a large number of similar products appeared on the market, so that the price of "wipe the ground slippers" dropped again and again, and then the Xiaohua shoe factory's monthly output dropped to 40% of the original, the storehouse overstock nearly one hundred thousand pairs of shoes, anxious to eat little, not sleep well, and lost more than 10 jin.

If you want to understand the market, you have to go deep into the market.

Xiaohua did some research on the market, and found that people's housing conditions have changed and the housing area has increased. The problem of rubbing the floor has become a problem or a burden. It seems that the market potential of "wipe the slippers" is still there.

In the return visit to customers, Xiao Hua heard some customers reflect: "wipe the ground slippers" is good, but when washing and drying, it can not be used, so that we need to prepare two pairs of slippers. It is very troublesome. For this reason, Xiaohua has improved the "wipe the slippers" and changed the "wipe the slippers" as the "removable wipe slippers".

"Removable wipe slippers" is to make a suitable size of the slippers outside the slippers, to put on the sleeves when rubbing the floor, and then change the sole into a kind of adhesive nylon tape. The adhesive tape can be removed at any time, so that the mop of the sole can be cleaned at any time, and the "removable wipe slippers" is launched, which quickly reverses the decline in the sales volume of the products.

In the return visit to customers, Xiao Hua found that the customers of high-grade residential buildings reflected that the shoes were not high-grade and unsightly. Therefore, Xiaohua also launched a new "carpet slippers" for the needs of these people according to the needs of these people. The carpet slippers were made of thick carpet. Besides having the function of dust absorption, the most important thing is that it is very comfortable to wear and looks similar to those of the higher income group.

Sure enough, carpet slippers were also sold well after the launch.

Over the past few years, Xiaohua has been reconstructing "wipe the slippers" according to the needs of customers. On this basis, she has introduced more than 10 kinds of innovative varieties, including the exaggerated cartoon patterns loved by young people, and the "wipe slippers" of all kinds of animal music, which are popular with children and students.

Now, Xiao Hua's own shoe factory has been in operation for nearly six years. Her factory has developed from a small workshop to a private enterprise with nearly two hundred employees. Xiaohua and her lover already have their own cars and houses, and their life and career are full of flavour.