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    Silent Start: Ma Jiyuan, A Deaf Person Who Runs Taobao Store

    2010/10/5 18:20:00 250

    Taobao Store Environment

    Deaf people Ma Ji Yuan

    Entrepreneurship

    Story may not be thrilling, perhaps not ups and downs, but there is a silent move, let people admire.


    No. 985, fuming road.

    When I first saw Ma Yuan Yuan, I felt that this was an ordinary man who could not be ordinary any more. He was wearing a black jacket with a man's satchel on his back. He was a little shy but very polite.

    Later, I noticed a pparent hearing aid on his left ear.

    Though we could not hear clearly what we were talking about, he looked at our lips and spoke vaguely.


    Childhood: growing up in discrimination


    Ma Ji Yuan, Ninghai Sang Sang Town, born in 1976, is a dragon.

    He was the second child in the family. He had an older sister and two younger brothers.


    Before he was 6, he was no different from other children.

    He grew up in the mountains. He loved to play and be innocent.

    An occasional fever has made his life quite different.


    Because of his allergy to penicillin, he was deaf.

    The less well-off family, after visiting many doctors for him, saw no improvement in his illness, and could not afford more money for treatment at home, so he gave up the treatment.


    Ma Yuan Yuan's life changed his tone.

    It was gloomy, dreary and depressed.

    He said that at that time, he was as miserable as Sanmao in the movie and endured the pointing of others behind his back.

    He grew up in the discrimination of others.


    By the time he went to school, he did not go to a special school, but he still studied in the local primary school.

    Because he could not hear clearly, he could not communicate with his classmates normally.

    Over time, he was gradually isolated from his classmates.


    This is not the most important thing.

    During class, others listen to lectures, and he can only guess the contents of the course according to the teacher's lips and short blackboard blackboards.

    In his words, it is "Meng Meng Guai".

    In grade one or two of primary school, he studied very painfully and painfully, and became a "poor student" in the class.


    Though there is a sense of inferiority in the heart, it is more of a desire to be understood and loved.

    He worked hard to teach himself, and compared with other people's heart hundreds of times, in order to prove his worth.


    The heavenly heavenly will not lose heart.

    When he graduated from primary school, he created a miracle that became the only student in the village to go to Heung high school.

    For the first time, he was proud of himself in the village.


    Three years later, when he was not looked up by the teacher, he got a good result in the first place in the first half of the school entrance examination.


    After graduating from high school, he attended a vocational school in Yu Ninghai, majoring in Arts and crafts.

    During the period of school, he served as the publicity committee member of the League branch and the president of the school of literature and culture.


    Because of his excellent performance, many people changed his view of him.

    The only thing that can not be changed is the fact that he is a disabled person.


    Start a dream: be unsettled


    In 1995, he graduated from vocational school at the age of 19.

    Despite his excellent performance at school, his embarrassment in identity made him difficult to find a job because he was deaf.


    Later, he went to a Art Company to learn woodcarving technology.

    In the meantime, he has been pferred to many handicraft companies, from Ninghai to Harbin, but has been doing wood carving.


    Time flashed for more than 10 years.


    Thanks to his excellent workmanship, he was admitted to the Ninghai craft artists association and exhibited many works at various exhibitions.


    Carving art is a silent language.

    For him, it seems more suitable.

    His family also had a plan: to help him find a shop and open a shop to carve artworks, so it's nice to live through this.


    However, Ma Ji Yuan had different ideas.


    More than 10 years of woodcarving career, invariably dealing with wood, he was very depressed and felt that being a craftsman simply was not a permanent solution.

    In addition, colleagues around him live nine to five days after work. After work, they watch TV and play mahjong, making him feel "a waste of life".


    He said, "you are a restless man in your own bones."

    Many times, when he woke up in the morning, there was a voice in his ear: "are you going to spend the rest of your life like this? No! I want to start a business!"


    The idea of starting a business was opposed by the family.


    As a result, they think that he is not good at hearing, and it will be inconvenient to communicate with others.

    Second, the family did not have enough money to support his business.

    If the venture fails, the money will be wasted.

    Third, the family agreed that he could make money if he did well in his work.


    But the idea of starting a business is firmly rooted in the heart of Ma Ji Yuan, leaving him unpeaceful for a moment.

    He believed that there were no absolute things that could not be done in the world, and there were successful examples of the deaf and dumb people who signed sign language to make big businesses.


    He felt that he could speak at least for deaf mutes.

    This is also his.

    capital

    {page_break}


    Start a dream business: start the first store on Taobao


    Inadvertently, he learned from his cousin's mouth.

    TaoBao

    Existence.


    Without a lot of capital investment there, we can realize the dream of starting a business.

    Ma Ji Yuan was boiling with blood and felt that he had found his way.


    In September last year, he participated in the Taobao entrepreneurship training organized by Ningbo disabled persons' Federation.

    After studying for 20 days, he was like a devil, and resigned from his previous work and devoted himself to Taobao.

    Because he felt, "at this time not to do, even when?" without taking into account any venture risks and consequences, he opened his first shop on the Internet, Taobao shop called "bamboo Wei Shi", operating hand painted shoes, Ninghai native products, bamboo charcoal products.


    At the end of the store's home page, I saw a message from Ma Ji Yuan at that time: "go all alone / two feet firm / advise three resistance four" I don't listen / five or six papers subdivide / seven note eight to be detailed / nine points patience / very sincere / on Taobao Road, why do you fear the road?

    It is enough to see that when the new shop opened, it was filled with great pride in his heart.


    At the beginning of the shop, Ma Ji Yuan was full of energy.

    Several times, as long as he was a local buyer in Ningbo, he lived in Chiu and sent home.

    On one occasion, the delivery to Haishu District, on the half of the electric car without electricity, he has been pushing the car from south station to Chiu.

    "Although I am tired, but I am happy to be recognized by customers."


    At first, the business in the store was not as good as he expected, but he enjoyed it.

    Because he knows many new friends here.

    On one occasion, a buyer from Chongqing, after knowing his experience, sympathized with him and bought a lot of things in the store, which had a total price of more than 300 yuan.

    This is the first big list that Ma Ji Yuan has received since he opened the shop. He was so excited that he avoided the express delivery fee of the other party.


    He deeply felt that the Internet also had true feelings.


    Difficulty: most afraid of receiving customer calls.


    However, entrepreneurship is much more difficult than he imagined. He is a boss and a fellow worker.

    When customers come home, he has to reply by himself; when customers order, he wants to pack himself; after consultation with customers, he has to deal with it himself.


    Express shop can not be separated from express delivery. As a novice, Ma Ji Yuan feels that he only loses money in express delivery.

    At the beginning, because of inconvenient phone calls, he had to listen to the tape to find a courier company to talk about cooperation.

    But the other person will ask him how many bills he has a day or a month, so he won't give him a good price.


    The problem of express is not the most important. Because of poor hearing, he is most afraid of receiving calls from customers.


    The express road is delayed, the product is damaged after receiving it, and the product is not known how to use it. Such problems are often encountered after sale.


    But because he is deaf, when the unaware guest is beating his phone desperately, he can only choose not to answer it, and then he will send another message to the other person to explain the situation.

    Nevertheless, such after-sales service will make some customers feel dissatisfied.

    For this, he was also very helpless.

    {page_break}


    Transformation: photography products business


    Because he did not understand the market and did not have professional knowledge of commodity marketing, his business had not been improved since his store opened.


    Later, he realized that he had made mistakes in his investment.

    Because the shop was too hasty, he did not carry out market research. He heard that others said bamboo charcoal products sell well, and spent 10 thousand yuan on a batch of goods.

    At the time of selling, there were few businesses because of unreasonable price setting.


    3 months later, Ma Ji Yuan's store level achieved three hearts.


    An inadvertent conversation with Netizens found business opportunities in photographic products.


    Because there are more and more people in the shop, but it is necessary to set up a camera, especially a professional camera and matching equipment, so that we can take good pictures and let buyers pay attention.


    So under the suggestion of netizens, he tried to sell a batch of photographic equipment in the store.

    On the first night of the business, someone came to consult.

    That night, he received a list of more than 600 yuan.


    At this point, he was simply overjoyed.


    Once he did not work two times, he registered a new shop called "flying dragon new vision".

    In the first month, he made 700 yuan.

    In second months, he made 2000 yuan.

    In third months, his sales volume reached more than 20 thousand.


    But in the next few months, as competition between peers grew fiercer, business did not go wild, but only maintained a monthly profit of around 3000 yuan.

    But this is a small success for Ma Ji Yuan.


    In fact, Ma Ji Yuan earned a monthly salary of 3000 yuan.

    But relatively speaking, he prefers the sense of satisfaction and achievement that he created in his own business.


    At present, his shop has achieved three drill grades.


    He said that this is only the beginning, not the final outcome.

    He has to learn and enrich himself constantly.

    When the online store develops to a certain scale, he is prepared to develop towards a diversified company.


    When he said this, his eyes sparkled.


    Love writing, but also yearn for beautiful love.


    In real life, because many people do not understand, Ma Ji Yuan almost no friends.

    The only confidant is books.

    He likes Ba Jin's and Lu Xun's works best.

    Ever since he had written with the characters, he felt that he had found a way to vent his feelings.


    He once published an article entitled "how many helpless, many pain" published in this newspaper.

    He also took part in the essay competition of this newspaper. Among them, "my father" won the two prize in the essay contest.


    Writing is an unremitting pursuit of his life.

    He wanted to write a book about the book of illiterate parents, called the last illiteracy.


    Speaking of human rights, he has a very deep feeling as deaf people: "mankind has spent a long time in pursuit of equality between men and women. It is also a long process for our disabled people to get real equality.

    First of all, we have to be self reliant and self reliant, and we need a fair and just social environment, which requires the joint efforts of the whole society.


    He hoped that people in the society could understand more, have fewer misunderstandings, be more friendly, and be less discriminatory and indifferent.


    He is a disabled person, and he yearns for equality in human rights.

    But he is more of an ordinary person. He also yearned for love.

    "Everyone is the same," he said.

    I once had a crush on someone.

    But this secret love was rejected by the other side.


    After being rejected, he had a serious illness.

    After that, he felt that he had lost faith in love.

    Since then, in the unit work, because of excellent performance, there have been female colleagues to express their affection for him, but he has no intention of doing so.


    Year after year, those female colleagues also married.

    He remained alone.


    Now he has entered the ranks of "leftover men".

    Blind dates are numberless, but there is no one who can connect with one another.

    He hoped that his other half would make up for his lack of hearing and help him in life.

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