A Taiwanese Entrepreneur'S Story Of Wallpaper In Shanghai

Xu Tianjian arrived in Shanghai in 1992.

Because in 1980, he began to work in wallpaper in Taiwan.

In the 80s of last century, the decoration industry in Taiwan has been very prosperous.

At first, he only sold imported products.

Slowly with wallpaper

Before they opened, they did a detailed market survey. Considering that the wallpaper was hiding in some large building materials supermarkets, they could not be seen as customers as they turned over to the customers. So Mr. Xu suggested that they should create another pattern, that is, just like making a sample room, they can display the wallpaper completely.

Plus fabric curtains, the effect is beyond imagination, many customers walk in the footsteps move, the original wallpaper can be like this.

Oh ya's wallpaper and curtains create a comfortable room, and word of mouth soon spread to the public.

But Mr. Xu did not satisfy him. He said that good things must be enjoyed by everyone.

Now he not only has his own factory to produce wallpaper, but also acts as a wallpaper for many world brands. He proudly says, "we have the best wallpaper in the world."

Because the positioning is clear at the beginning, so now it is just a step by step to do more sophisticated: for example, door-to-door free help people design.

Because salespersons are all above college degree, plus professional training, almost all of them are collocation masters.

Mr. Xu said that because he is now creating a brand period, he and chairman and shareholders are not eager to seek profits, more to promote the market.

The soft decoration emphasizes individuality, supporting things, and some things do not need to spend a lot of money, mainly matching design.

Take a two rooms and one hall to say, the design is good, 5000 yuan to 10000 yuan of curtain, 3000 yuan of wallpaper can have a very good effect.

But because many people do not want to use their brains, some designers are reluctant to use their brains.

In fact, wallpaper, because of its texture, color, pattern and cultural connotation, is very capable of creating individuality.

Part of their work now is to complete the work behind the home decorating designer and help the customers to select wallpaper and curtains suitable for their families. This is also what Mr. Xu's pursuit of technology is specializing in.

The author found that in Mr. Xu's shop, cloth prices range from 40 yuan to 1000 yuan, and the wallpaper is from 10 yuan to 1 square meters to 500 yuan and 1 square meters. According to the introduction, there are more than 3000 varieties, and the overall positioning belongs to the high-end market.

In the past 4 years, Mr. Xu and his friends have been investing in this industry.

He said that at present, Shanghai wall has market potential in civil, entertainment and Hotel hotels, because now the market in Shanghai is less than 2%, it can be predicted that Shanghai can reach 10% of the market in 5 years, which means that its company still has 5 times room for growth, so he is very optimistic about the prospect of wall cloth.

Now, in addition to head office, Ou Ya has opened two branches.

Their future plan is to open 5 branches in Shanghai, according to the regional positioning, and then make the national franchise.

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Reminder of entrepreneurial risk:

1, control inventory.

At the beginning of the shop, we must walk slowly and carefully, because we are careful to make a lot of inventory because of development errors and material errors.

2, attach importance to talents.

This is a labor-intensive industry, it can not be completely computerized, so whether management personnel or design, sales personnel are the foundation of enterprises.

3, the key to location is traffic.

For such a square, the most important thing is the convenience of pportation, the convenience of parking, sometimes even in the suburbs.

Soft decoration investment reminder:

1. How much is the budget? When you walk through the colorful fabric, you need to tell the service staff your budget, your favorite style, and then accept others' suggestions.

2, try to make better use of it.

In fact, most people spend less money on the wall cloth, which accounts for a very low proportion of the whole decoration cost. Sometimes people can spend thousands of yuan on a toilet, but they never think of using thousands of yuan to arrange an environment that matches their personality.

3, do not easily ignore differences.

Sometimes the difference between imitation and authentic products may be only 1%, but the difference between these 1% can see a person's taste and the taste of the whole decoration.