Absolutely Secret! Taobao Shop Skills Big Tutorial!
nowadays online shopping Prevalent, more and more entrepreneurs choose online shop to start their own business. But Taobao opens. Shop It seems that the threshold is low, and there are many Taobao shop skills that we need to learn.
With the rapid development of Internet, e-commerce has become more and more important. enterprise Individuals bring unexpected business opportunities. If you really want to do well in e-commerce, setting up shop on the Internet can be said to be difficult to enter the door, so fierce competition, big market of the jungle, product quality, logistics safety and other problems will affect their own business process, or even blow their financial enthusiasm. But now that you have been forced to make a choice, you should make progress in this endeavour and not give up easily. How can you manage your own online store? Pioneering China provides you with Taobao shop skills! I wish you all can manage your own online store and succeed in "gold rush" on Taobao.
The positioning of Taobao shop skills
Setting up shop on the Internet facilitates others, enriches themselves, and realizes their own ideal. But not everything can be "convenient" on the Internet, such as fast moving consumer goods (fruits), large items (furniture), luxury goods (jewelry, etc.). The regular selling points of these commodities are large shopping malls or hypermarkets. In contrast, online stores have great limitations in providing three guarantees and on-site shopping. Most of the best selling products on the Internet are still some low-priced brand products, mainly because consumers do not doubt the quality of famous brand products. They think the price is different from the purchase channel, so they are willing to buy some famous brand products at low prices. In addition, things are rare and expensive. Some things have relatively strong regional characteristics. They are not easy to find in the locals, and these products are easy to deal on the Internet. Therefore, online shopkeepers should find some famous brand products with stable quality or products that are not easy to find by others on the Internet, mainly selling "scarce" and "cheap".
So if you want to get a higher sales volume, what you need to do is to aim for the right goal.
Pricing strategy of Taobao shop skills
When we set prices for our products, there are certain small skills. The price difference not only attracts buyers' eyeballs, but also improves our services and brings convenience to our sales. According to the actual situation, the pricing of goods sold on the Internet can follow the following principles. First of all, when we shop online, 100 of the products will rather be marked 98 than 100120. The product will rather sell 118 and never sell 120, and try to choose figures with arc lines in figures, such as 8, 6, 5, 9, because 9.9 yuan and 10 yuan are still very different in buyers' hearts. Secondly, the goods in the store can be opened up. There are high priced baby in the store, and there are also low priced baby. Sometimes, even one or two items can be sold at cost price for promotion, which is mainly to attract eyeballs and increase popularity. If the price you are willing to accept is much lower than the market price, it can be directly used at a single price; if the market price is uncertain, or if you want to attract more buyers, you can use the bidding method.
Pricing must be clear and clear. If you want to make sure that it includes freight, it may cause trouble and affect your reputation. Vague pricing can even cause interested customers to give up purchases.
Taobao shop skills selection of a good online shop system
If the system is not flexible, robust and functional, it may not attract consumers. Netizens are still more fussy about online stores. Besides the goods themselves, they also want the website to be beautiful and easy to use. A bad online shop system is equivalent to a physical shop not selecting the site, which is a big taboo in the commercial field.
Taobao shop skills to solve the logistics problem
If the volume of online shop transactions is not large, the logistics distribution problem is not very obvious, but the volume of transactions is large, logistics distribution problem is particularly important. It is recommended that online shopkeepers choose third party logistics companies for distribution, that is, some companies in the market are currently responsible for distribution to e-commerce companies, which are relatively inexpensive, and their service quality and reputation are not bad.
Taobao shop skills to solve the problem of online shop reputation
This is the most troublesome problem for many online consumers. At present, there are many problems of online fraud or goods being inconsistent with the Internet, which has caused some consumers losses. However, with the introduction of a series of e-commerce support policies and the further improvement of the domestic credit system, this problem will gradually improve. After all, most online shopkeepers want to really do business. As a shop owner, if you want to truly achieve your own business, you must pay attention to your online reputation, pay attention to the quality of goods and return services. If the online reputation is relatively poor, consumers can only get rid of the good results if they do not have a promotion.
Taobao's shop skills should not be dominated by credit.
Take the online credit system of Taobao as an example, after each transaction, the buyer and the buyer can evaluate their credit by mutual evaluation. Credit is low, which directly affects the sales of online stores, and even allows shops to close. Then again, the high credit can rest easy. Of course not! High credit can sometimes become a stumbling block, and sellers at this time tend to be arrogant and rely on their favorable reviews, waiting for business to come home, to treat buyers warmly, and to be depressed in enthusiasm. Once the vicious circle is caught up with the sellers of high credit, the consequences will not be looked upon. Now that we rely on good faith management to go to today, we must continue to do business and do better in our business. Every day, we demand ourselves as the winner of the novice sellers' attitude.
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