Eight Barriers To E-Commerce

With the maturity and popularity of online shopping, the domestic e-commerce market has risen from 100 billion scale to trillions of scale, which seems to mean a blowout in e-commerce. At the same time, it has awakened countless traditional enterprises to take the road of electronic commerce, but in the process of transformation, some traditional enterprises have been disappearing quickly, and some enterprises have been breaking through the barriers to start getting better. Now let me share with you. Traditional enterprise trend Electronic Commerce Eight barriers to the road.

Concept of consciousness A barrier

Top down consciousness is the root cause of action. Traditional enterprises often exist the concept of consciousness that electronic commerce is dispensable or trying to see. This concept comes first from the top leaders of enterprises, that is, how far the top leaders of the enterprise can see, which directly determines how far their e-commerce can go.

E-commerce is not just adding a network publicity channel, nor is it merely increasing one network sales channel. E-commerce is the business electronization, is the enterprise intellectualization, is the enterprise entire innovation, it brings not only the new channel, the new pattern, more importantly is keeping pace with the times, follows the market the new format, the repayment which it brings will be the inestimable value.

Two, organizational structure barrier

In most traditional enterprises, the implementation of e-commerce projects is often organized as a department, such as the network department or the e-commerce department. There is no more detailed and detailed division of labor, and the number of people is often very few. The form of the organizational structure has become an important bottleneck restricting the development of E-business.

Electronic commerce is not only a systemized independent body, but also a special force of many kinds of operations. Many traditional enterprises have set up e-commerce business departments, and even set up e-commerce companies. Some have developed independent accounting, independent operation, and some have combined with the offline, complementing resources, no matter what kind of them are, and ultimately want to see the result is to maximize the power and energy of e-commerce.

Three, professional level barriers

At present, there are many traditional enterprises' e-commerce websites, not just a window website for publicity and display, but also a platform for simply assembling websites. I have seen many websites, there are goods on the website, but there is no payment channel. There are many similar forms, lack of systematicness and lack of professionalism, which are common faults of many traditional enterprises.

Professional standards come from a systematic system, from professional personnel, from the standard genes of e-commerce. If we want to launch e-commerce projects, we need to make a lot of preparation in advance. We must prepare for battle when we fight. Once we get started, we must do according to the new regulations and new requirements, and do it in place.

Four, talent team barrier

There are many traditional e-commerce teams in the traditional enterprises, which are non professional grassroots teams. Human resources are severely deficient. The temporary establishment of a team is often done at random. As a result, how can a non professional person do a good job in a professional way?

Human resource is the core, which determines the speed and result of project implementation. The excellent human resource team will be able to get twice the result with half the effort and promote the rapid and healthy development of enterprises. The importance of talent team has gradually been recognized by many enterprises, but human resources are still an important bottleneck in the development of traditional enterprises' e-commerce. {page_break}

Five, bring the doctrine barrier.

At present, some enterprises seem to be smart, and they soon learn to imitate their counterparts, or even copy them directly. A few days ago, a website was copied by another website, almost identical. Every business situation is different, learning is worth encouraging, bringing it right is also true, but it can hardly be said if we can really combine with our own things.

Apart from learning from the surface, we should learn from each other's thinking and methods. We should truly learn how to suit the local conditions and get rid of the dross. If you are an imitator, you will never be able to surpass your opponent.

Six, personnel running in barrier

Speaking of the human team barrier, many traditional enterprises also attach importance to the role of paratroopers, and introduce professional talents. But it is easy to have another headache. That is the conflict between traditional human resources and e-commerce teams. Because of the differences in people's ideological and operational experience, it is easy to bring about differences of opinion, increase communication costs and reduce work efficiency, that is, the emergence of internal friction.

Personnel running in is necessary and inevitable. Because the team of traditional enterprises is often a combination of new and old personnel, not entirely brand-new independent team, so as to achieve the complementarity and cost control of personnel. Running smoothly depends on the correct influence of e-commerce, depends on the good culture of the company team, and also depends on the established rules and regulations of the company.

Seven, business running in barrier

The initial stage of any new thing is accompanied by pain. There are many traditional enterprises, because of the launch of e-commerce, it has brought about a decline in sales performance, and even brought about the cannibalism of business channels. Many people say that the impact of electronic commerce has affected the normal sales of offline channels, and has produced a more resistant mood towards e-commerce. If there is no good control, the consequences may be very damaging.

The conflict between operation and channel is actually avoidable. Some companies have implemented a consistent policy on line and line, some are independently operated for new businesses in e-commerce, and others have implemented a unique product policy for e-commerce. For example, the BELLE shoe industry specializes in developing unique styles, Independent E-commerce inventory and logistics. No matter which way, I believe there is always a solution to resolve the contradiction, but we still need to soberly understand that e-commerce is a process that must be experienced and a process of growing up in pain.

Eight, operating capital barrier

At present, 90% of traditional enterprises are small and medium-sized enterprises. It is a good thing for enterprises to embark on the road of e-commerce, but it also makes many enterprises powerless and powerless. Many people think that e-commerce is something burning money, which is not an absolute view. Electronic commerce does not necessarily have to burn money, so long as we reasonably control the budget and cost, we can develop healthily. However, the amount of operating capital directly determines the hardware input, talent input and market input.

We can see from many successful e-commerce enterprises that the input of funds directly affects its running speed, because speed is the hard truth and hard rule in the Internet era. Capital budgeting and capital financing test not only the forward-looking vision and scientific plan of top leaders, but also the determination of e-commerce.

Above, we share the eight barriers of traditional enterprises to the road of e-commerce. We hope that they will be useful to all of us. I believe that if enterprises can break through barriers one by one, the road of e-commerce will be healthy, smooth and successful. Many traditional businesses are the first to explore their own e-commerce path, but we must firmly believe that: the road is tortuous, the future is bright, as long as we stick to the right direction, the right way and perseverance, we will succeed.