Western Clothing Business In Western China Has Many Obstacles.

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Capital turnover between businesses has turned into a "dead triangle".

As we all know, once the business enterprises do business, once the funds are not enough, in order to maintain the normal operation of the business, new capital is needed to make turnover.

And because of the inconvenient capital flow and even the end of the battle, it is necessary to keep up with the advance. It is bound to eat up the grain and hurt the bones.

Nowadays, the Chinese businessmen in the clothing industry in Spain seem to be enjoying the wind and water, whether they are retail or wholesale. In fact, most of them have difficulties in capital turnover. In addition to the factors that are affected by the economic crisis and the subjective way of business operation, another factor that can not be ignored is the long-term delinquency between merchants in their business pactions.

As a result, the capital turnover between businesses has turned into a "triangle debt".

In SEVILLA, there has been a very eye-catching clothing store with an area of operation, decoration and layout, and a variety of styles. The store has been operating for nearly three years since its opening.

When she was in a good fashion shop, Mrs. Zhang basically came to Madrid for a week in less than a week, or directly called wholesale stores in Madrid to call for the clothing items. So the clothes that Mrs. Zhang wanted, the Madrid stores would deliver them on time, but it didn't last long. To this day, Ms. Zhang has not been able to get goods in Madrid FUENLABRADA, not Ms. Zhang, but FUENLABRADA's clothing wholesalers directly rejected Ms. Zhang's request.

It turned out that at the beginning of the opening of her clothing store, Ms. Zhang came to Madrid to pay for cash. According to the hidden rules of the clothing industry, the first incoming merchants basically need to act accordingly, and then pay part of it, or when the three time is purchased, the buyer must settle the bill second times with the owner.

But Ms. Zhang just bought the goods and failed to fulfill the obligation to pay. As a result, she owed the family to the western family, which led many businessmen to believe that Miss Chang had lost her integrity and was unwilling to cooperate again.

Ms. Zhang, from January 2009 to July 2009, owed only 17000 euros to the family of Mr. Chen. Now Mr. Chen called to Miss Zhang to recover her debts.

It was not until April 2010 that Mr. Chen learned that Miss Zhang had narrowed the scale of the clothing store and moved another fund to another 100 yuan store.

When the author suggested that Mr. Chen personally go to SEVILLA to discuss Miss Zhang's claim for arrears, Mr. Chen took the opportunity to tell the bitter water in his heart. He said that these are unwritten rules in the Chinese clothing industry, and they are empathetic. Even if they go there, it is hard to catch up with the money they owe.

People are in the same mood and put themselves in the same place. Everyone's situation is almost the same.

Mr. Chen himself is also being debtors all day long by other businesses. First, clothing wholesalers in France, Italy, Romania and other countries. They are Mr. Chen's partners for many years. They basically sell the goods that come by for a period of time, and gradually pay the goods in installments. But clothing is no longer better than food products, especially fashion, in the popular season and period. Even if they lose money, they must throw the goods, and now the market is sluggish, and profits will drop sharply.

It is reasonable to create inventory backlog and directly affect the turnover of capital.

Two is the domestic clothing manufacturers, Mr. Chen besides France, Italy, Romania and other countries to purchase goods, the other is commissioned in the domestic garment factory production clothing, and then shipping or airfreight out, the initial payment is basically 30%-50%, according to the agreed time to pay the remaining money.

　　類似于陳先生的服裝批發店，首先需要墊付大量的資金，而發出去的貨款又不能夠如期收回，無形之中就形成了“三角債”，在這條利益鏈上，眾多的商家等于是帶著鐐銬跳舞，一旦某一方的資金周轉出了問題影響到生意的正常運作，甚至商家中途退出，玩起“躲貓貓”的游戲，對于在同一利益鏈上的其它商家來說，就會形成巨大的虧空，尤其是那些想繼續經營發展的商家，如果遇到像陳先生與張女士這樣拖欠貨款的事情，正如陳先生所說，張女士的欠款遲早會拿回來，但是眼下的資金周轉就很成問題，尤其遇到像張女士這樣把拖欠別人的貨款拿去開自己的店面，等于是用欠下別人的錢做自己的生意，并抱著“自己還沒有過河，別人休想上岸”的自私自利的心理，而且在生意上利用對方的誠信意識把雙方的往來合作進一步緊縮，那么欠下來的錢自然就會形成“

The "dead triangle" will restrict the sustainable development of these businesses.

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Clothing new OEM, deck cards, changing cards

In the circle of Chinese businessmen, there is a consensus that everyone has privately acquiescence: as long as the business of a certain industry in a certain place is good, it will be in the shortest time, and some other businesses will follow. These businesses will basically not consider the actual consumption and affordability of the local market and go all in to rush to the ground, and divide a bowl of rice into several parts.

This situation makes everyone unable to eat enough, but no one can afford to eat it. The final result has formed a part of businessmen who say "mixed meals".

So at the moment, some Chinese clothing shops no longer stop to rob stores, and no longer imitate world famous brands from beginning to end. Instead, they see a certain clothing wholesale market of a certain clothing wholesaler going well, taking various channels and accommodating various forms according to their own use.

Some Chinese clothing merchants no longer stick to the brand name of the world famous brand, but the clothing brand printed on their own shop, and the style, cloth and design of the clothing are exactly the same as those of other businessmen. The specific operation methods are from other businesses in the first place, and then they are entrusted to others or pretend to be customers to buy them. Then they are taken to Italy or domestic garment manufacturers to process the products. When the clothes are ready to be processed, the brands that have been prepared are replaced one by one, so that clothing becomes a brand of their own stores. If the businessmen who once entered the same type, style and cloth think that the goods are out of the house, as long as the price tends to be consistent or even cheaper, they will not be more distant. OEM, deck and licensing are different from what they used to be.

In this way, the total demand of the market is always constant. These businesses pick others peaches by OEM, and then push the peaches together to the market, believing that the probability of excess supply and demand will be much larger.

Ms. A Hua, who runs the wholesale clothing business, is quite familiar with the style, cloth and quality of her clothing in the process of doing business. She often goes shopping by herself, collecting some large and small clothing counters or relevant information of the store, or watching the fashion with strong seasonal and tidal current on the Internet. She knows and grasps the clothes in a time frame as soon as possible, and then notifications to some garment factories to produce them in batches and to sell them wholesale at the fastest speed.

As a result, Ms. A Hua has attracted a lot of clothing retail businesses by making wholesale clothes.

A Ying, who is a clothing store in CARABANCHEL, is a regular customer of Ms. A Hua's wholesale shop. As long as she passes for a period of time, she will pick up the goods in the shop of Ms. A Hua, and sell it to her store one by one.

Ms. A Ying said, as long as A Hua has new styles, more or less have to take a bit, sometimes they feel dissatisfied, but will sell better, so A Hua's vision is always so accurate, in her shop wholesale clothes, no loss of money.

It is Ms. A Hua who can grasp the fashion of the market and the current season. Her wholesale business has always been good, so that the similar businesses around her are envious, and they have also made practical actions.

Once Mrs. A Hua's new store arrives, someone will come to her shop to pick up the right clothes in the name of buying clothes, so as to get a clear idea of the style, cloth, color and price of the fancy clothes.

At first, Ms. A Hua did not care much. Even though the goods in her shop had just arrived for two or three days, another clothing wholesale shop had the same style of dress as her own shop. Ms. A Hua thought it was a normal competition.

Later, Ms. A Hua found some bad signs. She said that some of her peers imitate their samples and styles of clothing in this shop. They are not worried about themselves. After all, they still need to look at their own clothes. Different people have different perspectives on clothing. If the appearance is beautiful, they do not keep up with the fashion trend.

However, if some peers look at other good styles, they will immediately start copying the products and label them with the same clothes as they do in the store, so that customers can not tell which one they really want to buy.

In this way, it is not easy for everyone to enjoy a good life, especially those who follow up later. It is because other businesses do not sell them before they rush to catch up with their ducks. In the end, they are still losing their own money. Although they have avoided the risk of using the world famous brand in the past, instead of using the business operation methods and patterns that seem to have their own brands, the result of such vicious cycle can only be that everyone is suffering. This short-term business behavior and mode has become a hidden rule in the Spanish Chinese clothing industry, which is not desirable for long-term development.

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Dig traps for digging wells and digging holes

Cover up, known for everyone, is also used in the clothing industry.

Ms. A Hua, in order to prevent her competitors, has hidden some new styles and introduced them to some familiar customers.

However, not all businesses are like Ms. A Hua. Instead, they adopt the principle of "treating others in their own way".

One does not do, two endless, and dry up the way of digging holes and digging traps.

Ms. Yip, who is a clothing store in a suburb of Madrid, said that his good intentions were misunderstood by a clothing wholesale shop owner who had worked with him for nearly four years. Not only did the business fail, but even now even friends could not do it.

According to Ms. Yeh's description, she came to Madrid's TIRSO DE MOLINA and FUENLABRADA every week. Because she was familiar with many wholesalers, so when she entered a shop, the boss would introduce a relatively good sale of goods to Ms. Ye. She would also ask Ms. Ye how the products of a particular family were selling, or those styles were sold well.

The boss of a clothing wholesaler, according to Ms. Ye's theory, did not investigate, nor did he obtain evidence. She brought samples from Ms. ye to the garment processing factory in Guangzhou, China, and shipped to Spain after processing and production. As a result, Liu boss lost everything, so that the goods were still sleeping in the warehouse, and at that time, the capital turnover was suddenly overstretched, forcing Mr. Liu to return home to make mortgage loans for many properties.

Ms. Yip knew the whole story after Ms. Yip, who was familiar with her friend, Ms. sun, who indirectly supplied Mr. Li (a pseudonym) of the clothing wholesale dealer who had provided false information. As a result, Ms. sun's speech surprised Ms. Ye. Mr. Li clearly knew that Ms. Yip and Mr. Liu were both fellow townsman and friends for many years. Mrs. Yip would tell the truth to Mr. Yeh, and it is possible that Mr. Liu would believe MS Yeh's words, which is to give Mr. Liu a lesson in the long term asking Mr. Li's market quotations.

Later, no matter how Ms. Ye explained to Mr. Lau, Liu had no regard for years of friendship, and even better selling goods no longer had business dealings with Ms. Ye.

Based on this, Ms. Yip, using many years of experience in clothing stores and the accumulation of capital, will also come back to China to find factories to produce their own clothes, like many garment wholesalers.

Ms. Ye's factory is the same as the owner of a Chinese wholesale shop in TIRSO DE MOLINA. The boss of the clothing factory seems to be pulling the business out of a dish to cooperate with the boss of the wholesale shop, so that Ms. Yeh is very convinced and helped to introduce her dress style to Spain.

It didn't last long. The owner of the clothing factory in China and the Chinese boss of TIRSO DE MOLINA played a double spring.

It seems like a case that Mr. Liu and Ms. ye are losing money. Nowadays, the Chinese clothing market in Spain is almost universal. Whether it's a French Italy product or a Chinese product, as long as it's a Chinese competitor, the secret work is not slack.

To guard against some new and old customers in the store, it is not as long as there are new goods and goods to be sold for customers to choose, but no longer to specify which good ones to sell. At the very least, let customers take them back and sell them. If they are good, they will continue to follow the goods. If some businesses who want to take a road car, they will fall into the trap buried by competitors.

What I want to say here is whether the Chinese practitioners in the Spanish clothing industry can work together to break the hidden rules and try to create a clothing brand in Spain, even if there is only one, believing that the pattern of hundred schools of thought contending and letting flowers bloom is not far off.