Jinhua Shoe Industry Holds 2011 Spring Product Order Meeting

China Famous brand Jinhua 2011 spring product order will appear in Jinjiang Xingtai Traders Hotel. Jinhua shoe industry General manager Ding Qingquan and other senior companies, and Wang Tianfu, director of marketing strategy, joined hands with distributors and agents all over the country to witness the event.

It is reported that the order will revolve around the theme of "shining", continuing the company's "you most brilliant" brand development strategy, and promoting the company's "persistence and upward growth" charm.

Jinhua shoe industry is a professional shoe brand operation enterprise with the spirit of "advancing with the times, constantly innovating and striving for unity". Since 2009, the company has joined hands with Zhu Dan, the popular anchor of China blue Zhejiang TV, successfully launched the star endorsement strategy, which has greatly enhanced the popularity and brand influence of Jinhua shoes industry. In this time Order-placing meeting On this, Ding Qingquan, general manager of Jinhua, gave full recognition to this.

At the meeting, Ding Zong said: "in the first half of the year, the company put forward your" most brilliant "brand development strategy, launched Zhu Dan's endorsement, fully utilized all kinds of media and other terminal resources, successfully implemented a full range of brand promotion, and promoted the overall upgrading of the terminal image. And in the next brand promotion, Jinhua will insist on the strategy of star endorsement before going on. With the help of Zhejiang TV's host, Zhu Dan's virgin show, "falling in love with the anchors", the brand will be re publicized, and the brand promotion from "falling in love with the female anchor, falling in love with Jinhua" to "your favorite female anchor, your brightest" will be achieved in stages, and strive to push the promotion of Jinhua brand to a new height. At the same time, in the terminal channel construction, Jinhua will strengthen the management, establish stable cooperation with distributors, seek common development, and achieve value-added channels. At the meeting, Ding also mentioned that the website which represents the Jinhua brand image has been successfully revised. In order to achieve effective communication between distributors and consumers, Ding always called on everyone to join the ranks of interaction to jointly plan the future development of Jinhua.

The so-called brand upgrading is endless. Only by constantly improving the building and promotion of brand is the foundation for the continuous development of enterprises. Jinhua is also making steady progress towards this road.

Of course, the quality of products is also a key index to measure the brand value of an enterprise. At the meeting, Ding also explained how to strengthen the quality of Jin Hua products. Ding always talked about "2011, our company will strengthen the development of products, improve the production process, strictly take every pass to ensure the quality of the products". Therefore, we have reason to believe that through the promotion of star endorsement strategy, to enhance product development and ensure quality, Jinhua's future development path is definitely Sunshine Avenue.

At this order meeting, Wang Tianfu, director of marketing strategy strategy, also discussed with us the development trend of sports shoes in this year's shoe market. Facing the problems of price increase, recruitment difficulties, and flooding of goods and poor competition, Wang director confidently talked about the advantages of Jinhua: "in every aspect of product development, Jinhua always ensures the quality of products, and strives to make new products belonging to Jinhua characteristics, so as to escort the products in the terminal market. At the same time, according to the current market positioning of Jinhua, our products can meet the needs of the market.

At the end of the meeting, Jinhua also held the signing ceremony of Zhu Dan, the most shining woman anchor. Jinhua all career partners wrote their names on the signature board carefully, expressing their deep blessing to the brand spokesperson Zhu Dan's performing arts career and the good feelings of cohesion and development of the Jinhua brand.