Sales Less Than Last Year'S &Nbsp; Autumn Winter Clothing "Golden Week" Encountered Embarrassing Quotes.

In addition to the 7 day of the Spring Festival, "eleven" golden week It is the peak season for sales that all businesses are looking forward to. In this season of "golden nine silver ten", many businesses are trying their best to compete for the biggest possible competition. However, judging from the sales situation in recent days, the autumn and winter costumes are embarrassed in the "Golden Week" when the sale of seasonal clothing becomes the main selling force of the clothing retail market.

"Seasonal clothing is still selling well, almost the same period last year." In the 92 eastern section of a leisure wear shop, Li surname manager introduced that the sales volume of the store remained above 20 thousand yuan every day on the first three days of the National Day golden week. Season changing clothes Become the main force of sales, accounting for more than 85% of the total sales volume, "this is what we expected." Li shopkeeper said that during the golden week, clothing retailers' sales promotion means nothing more than "buy one get one" plus less than 20 percent off discount. Consumer For example, they can not stop the "charm" of the season changing costumes. This is also a winning weapon for the changing season garments. In the pedestrian street, several clothing stores staff or shopkeepers agree with Li Dian's view that seasonal clothing becomes the main selling force of the National Day "Golden Week".

"But this autumn and winter clothing sales are far behind the same period last year, which is both unexpected and unexpected." Mr. Wu, a dealer in a men's wear shop in the pedestrian street, said that it was hard to sell this autumn and winter clothing, but it was not known that it was so hard to sell. In fact, from the sales situation of the entire clothing market in August, the sales volume of clothing retail sales increased by 16.8% percentage points over the same period last year, but the growth rate dropped by 7.2 percentage points over last year, 5.3 percentage points lower than that in July, the lowest growth rate this year. The reason for this phenomenon is mainly due to the rising prices of raw materials such as textiles this year. In addition, the temperature in August was slightly higher than usual, which further reduced the demand for autumn clothes, so that the retail sales of men's shirts, T-shirts and jackets decreased by more than a percentage point over the same period last year. "It is estimated that it is more difficult to sell winter clothes, and the price of winter wear is even higher." Shishi a brand clothing production enterprise marketing personnel said.