Chengdu Women'S Shoes Are Heading For The Two High-End &Nbsp, Leading The New Development Of China'S Footwear Industry.

October 11th,

Heading for high-end and high-end industries

The Chinese shoemaking industry is known as "three states and one capital". "Three states" refers to the coastal Guangzhou.

However, when reporters came to Wuhou District, they found that

Dong Li, Secretary of the Wuhou District Standing Committee and propaganda department, said that although the size of the footwear industry in Wuhou District is not small, in the past, it was mostly OEM production, at the low end of the industrial chain, and the production of a pair of high-end women's shoes could only earn 2% of the processing fees.

In order to change this situation, in recent years, according to the unified arrangement of the whole city, the district has actively guided enterprises to work hard to improve their design ability, cultivate their own brands, establish marketing channels and stores, and enter the high-end industry.

After hard work, Wuhou District shoemaking enterprises already have a batch of brands that are called loud, such as the cards, and so on.

In recent years, in order to promote the high-end of traditional industries, Chengdu has actively guided enterprises to upgrade the value chain and upgrade traditional industries through technological pformation and technological innovation.

Data from Chengdu Economic Commission show that in 2009, the city's investment in technical pformation completed 93 billion 100 million yuan, an increase of 35% over the previous year, accounting for 23.3% of the total fixed assets investment in the city, accounting for 37% of Sichuan's technological pformation investment.

Qingbaijiang district is the most important heavy industrial base in Chengdu. It has gathered more than 2200 enterprises such as Panzhihua steel, Tianma, boulders and more than 160 enterprises.

Since 2008, Qingbaijiang district has strictly approved the approval of investment projects, the approval of environmental impact assessment, the evaluation of energy conservation and emission reduction, and strictly controlled the entry of new projects with high material consumption, high energy consumption and high pollution.

Today, Qingbaijiang district "industry and ecological city integration, urbanization and ecological industry interaction", 1700 Mu industrial area Forest Park reflects the modern factory building, between industrial plant and living area, 1200 acres of ecological green belt has been shaded by trees.

The reporter saw a huge oxygen tank being built in the production area of Qingbaijiang Chengdu giant stone group.

This is the most advanced kiln pure oxygen combustion system in China. It will thoroughly solve the technical problems of large energy consumption and exhaust emissions caused by inadequate combustion of boilers.

"The project will be put into operation in the near future, not only saving 50 thousand cubic meters of natural gas per day, but also achieving zero emissions of sulfur dioxide," the technician told reporters.

In March 2, 2009, the 105 sintering flue gas desulphurization project with a total investment of 45 million yuan in Panzhihua Iron and steel company, the largest enterprise in Qingbaijiang District, was officially put into operation. It could reduce sulfur dioxide emissions by 4500 tons annually and reduce emissions by more than 200 tons annually.

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While promoting the development of traditional industries to high-end industries, Chengdu has also accelerated the creation of a major base for new industries such as new energy, e-commerce and 3G.

In the past few years, the city of Shuangliu County has nurturing new energy as a high-end industry.

Liao Weizhong, director of the county Party committee and director of the new energy industry park management committee, told reporters that from 2008 to the first half of this year, Shuangliu County signed an agreement with Print-Rite new energy, China photoelectric Apollo, hina holdings, China Nuclear Power Research Institute and other enterprises and institutions, and introduced 28 new energy major projects focusing on photovoltaic, photothermal, nuclear and wind energy, with a total investment of 64 billion 80 million yuan.

With the gradual commissioning of the project, the county's new energy industry is developing rapidly. In the first half of this year, the industrial added value of 1 billion 980 million yuan was achieved, and the sales revenue reached 6 billion 200 million yuan.

The rapid pformation of traditional footwear industry and traditional heavy industry reflects the clear path of industrial restructuring in Chengdu: go straight to high-end industries and high-end industries.

One district one main business

In an interview with reporters, reporters learned that Chengdu clearly pointed out that industrial development went straight to the "two high-end" at the end of last year, but related work has been advancing over the years.

Like other cities, Chengdu has seen a more chaotic phenomenon in the process of industrial development.

The city's 9 districts, 4 cities (county-level cities) 6 counties, once appeared more than 120 "industrial parks", each competing for projects, competing for funds, resulting in serious internal friction and industrial convergence.

In order to solve this problem, from 2003 onwards, Chengdu has clearly put forward the requirement of industrial concentration to the park in the overall planning of urban and rural development, and has made a strict stipulation of "one district, one main industry", that is, only one industrial park is retained in each county, and one or two leading industries are identified according to the actual situation.

Investment projects that do not conform to local industrial planning are not allowed to be settled, but they can be pferred to other districts and counties that develop such industries and share the investment results.

The relocation and pfer of enterprises in this Municipality must also comply with this requirement.

When the shoemaking enterprises in Wuhou District moved out, they all entered the outer suburb of Chongzhou, because the local footwear industry was listed as the leading industry in order to arrange the rural surplus labor in the near future.

On October 11th, the Fifth China Women's shoes capital international sourcing Festival and shoes culture tourism festival was successfully held. The event showed a good momentum of development of the footwear industry in Chengdu.

More than 3000 buyers at home and abroad signed a 1 billion 500 million yuan intentional order to buy 10 million pairs of shoes made in Chengdu. China's largest and most popular pure Italy shoe Marketing Center settled in Chengdu City, and signed the strategic cooperation between "China's women's shoes city and the world shoe industry headquarters base".

This is not only the acquisition of the Fifth China Women's shoes city international sourcing Festival and shoe culture tourism festival, which opened in September 28th, but also a vivid slice of Chengdu's efforts to deepen the reform and opening up, develop the featured industries, strengthen the footwear industry, and strive to take the lead in the comprehensive development and opening up of the western region.

Firmly grasp the historical opportunity for the development of the western region and shoulder the historical mission of actively undertaking industrial pfer. In the past 10 years, the footwear industry of Chengdu has integrated and operated the brand of "Chinese women's shoes city", becoming the fastest growing area in China's footwear industry.

Taking the Chinese women's shoes capital as the platform, Chengdu has become the four largest production base of the footwear industry and an open and developing industrial highland.

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Building a new pattern for the development of footwear industry in Chengdu

"It is estimated that the paction volume of Chinese women's shoes will reach about 1 billion 500 million yuan in six months."

In September 28th, on the opening day of the Fifth China Women's shoes capital international sourcing Festival and shoes culture tourism festival, after many rounds of business negotiations, Jim La, Ant Milian, Pei Shida and other world-renowned purchasing traders reached a total of Chengdu shoes with Wu Jun, Dan Lu, Kam Mei and Yin Yun, and signed a 10 million order of intent orders.

This is the Chengdu Wuhou District held for many years the "China Women's shoes capital international procurement Festival", deepening reform and opening up, and constantly explore a new epitome of industrial development.

After 5 years of development, the procurement section of Chinese women's shoes has been held in Wuhou District, Chengdu every October. It has become one of the most influential footwear exhibitions in China and even the world. It has become an important platform for Chinese shoe companies to show their strength and expand their trade channels.

Relying on the advantages of the international exhibition platform, Chengdu Wuhou District has actively expanded the international and domestic market of Chengdu women's shoes, and constantly opened up a new prospect of opening up to the outside world.

Based on the internationalization, branding and professionalization of all procurement sections, Chengdu has promoted the development of footwear industry in five aspects: trade, R & D, talent, information and raw materials.

In the past 10 years, the export volume of Sichuan footwear, represented by women's shoes in Chengdu, has risen from US $4 million 800 thousand to US $664 million, an increase of 137 times.

Today, Chengdu and Guangzhou, Wenzhou and Quanzhou also call the domestic footwear industry "three states and one capital", and output ranks third in the country.

In 2010, the Chengdu municipal Party committee and the municipal government decided to expand the opening year. Opening wider to the outside world is also one of the important measures for Chengdu to build a modern modern garden city. According to the requirements of Chengdu Municipal Committee and municipal government, the development of Chengdu footwear industry is based on the high-end footwear industry, vigorously introducing high-end platforms and institutions of international production, cultivating local high-end industrial chains and manufacturers, and strives to promote the rapid development of shoe industry catching up.

At this procurement Festival, hundreds of purchasing companies from Italy, the United States, Philippines, Thailand, Russia and other countries such as Hongkong and Taiwan in China and a series of heavyweights of industry have arrived in Chengdu City. More than 3000 domestic and foreign professional buyers gather together. A series of domestic and international sales docking activities such as the development of sports shoes industry (Chengdu) forum, international procurement Festival export conference, and the Russian trade solutions association under the new situation, have made the Chengdu shoe enterprises and major purchasers gain a lot of money.

A general pattern of deepening the opening up and development of footwear industry in Chengdu is taking shape.

Constantly improving the new development mechanism of footwear industry

Build a platform, take the procurement festival as the carrier, Chengdu shoe industry's continuous innovation and development mechanism, expand the development space, enhance the ability of sustainable development.

2010 the Fifth China Women's shoes capital international procurement Festival further promotes the cooperation and exchange between footwear enterprises and third party platforms and service providers. It specially invited the famous footwear brands from Dongguan and Chengdu's more influential shoe brands to negotiate with Chengdu's well-known businessmen.

"Through the brand promotion platform, to help Chengdu shoe enterprises expand in the western market, lay their own popularity and reputation."

Chengdu city commerce bureau responsible person said.

When we come in, we must go out.

At the procurement Festival, the Dongguan Footwear Group and the Dongguan footwear headquarters base signed a strategic cooperation framework agreement with the Chinese women's shoes. The two sides will establish a long-term cooperative mechanism to jointly develop the domestic and international footwear market and carry out a new round of close cooperation.

Dongguan's world footwear base and Chengdu women's shoes will become a community of interests, sharing resources, sharing information and sharing interests.

On the basis of the framework strategic cooperation agreement, the two sides will provide services for the footwear enterprises in both places, take the world's new materials and new technologies into the Chinese market, join the world market competition with an open eye, and promote the upgrading of Chengdu footwear industry and integrate with the world shoe industry.

Industry is the foundation of development.

In this procurement session, with the 2010 Fifth China Women's shoes capital international procurement Festival listed on the SME seminar, Chengdu shoe industry to achieve leapfrog development path is also clear.

As one of the traditional pillar industries in Chengdu, the footwear industry in Chengdu is dominated by small and medium-sized enterprises. The development of the shoe industry has long been limited by the difficulties of liquidity.

The main purpose of this conference is to help Chengdu shoe enterprises understand the relevant policies and listing requirements of China's stock and other financial markets, grasp the core contents and operational points of the restructuring and private financing of the light industry enterprises represented by the footwear industry in Chengdu, and help enterprises understand and guide enterprises how to conduct preparatory work for listing, how to cooperate with various intermediary agencies, and how to pay attention to issuing audit essentials and processes, etc., and then expand the financing channels for many small and medium enterprises in the Chengdu footwear industry, so as to promote the new breakthroughs in the direct financing of small and medium-sized enterprises as soon as possible by the footwear enterprises in Chengdu, and fundamentally solve the problems of financing difficulties and high financing costs of small and medium-sized enterprises, and promote the rapid development of Chengdu's footwear industry. During the procurement Festival, the Chengdu Municipal Commission of economy and information was jointly carried out by the Chengdu Wuhou New Town Construction Management Committee and the 2010 Fifth China Women's Shoes Capital International Procurement Committee.

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Actively explore new ways to develop footwear industry

"Zero time difference, zero distance to feel the fashion of Italy."

At the current international procurement Festival, Wuhou Chinese women's shoes city actively introduced high-end brands in Italy. The flagship store of 4000 square meters (Ifg) Chengdu flagship store opened for guests on the opening day. The chairman of Italy Lazio International Affairs Committee, Italy member Jobeto Cassiani and Pan Yongchang, chairman of Italy business union Chinese Federation, and so on, went to the scene.

As Italy's high-end brands enter and develop the Chinese market, the footwear industry in Chengdu is also quietly experiencing a new round of industrial upgrading.

The combination of "bringing in" and "going out" will lead the western region and seize the global market. The footwear industry in Chengdu should not only continue to play a manufacturing advantage in the industrial chain, but also grasp the right to speak of technology and tide and constantly expand its international influence.

A large number of local shoe companies have seized the opportunity to set off a marketing boom, and the awareness of creating their own brands has been significantly strengthened.

On the evening of September 28th, the "Italian sheme& brand" fashion night was unveiled in Wuhou Temple.

This "top" shoe show event is sponsored by SHEME and Yi Shang naming. These two represent the positive development trend of China's footwear industry.

As the "China's top high-end brand" sheme, it represents the highest level of footwear industry in Chengdu and even in China. It will take an active part in the global high-end industry competition with branding strategy. At the same time, in the face of foreign fashion culture represented by famous brands, Chengdu footwear industry has always been modest and prudent in learning attitude, in order to improve its quality and ultimately achieve a win-win situation.

This "sheme& famous brand" Italian fashion night is adhering to this purpose, through a domestic footwear industry and Italy footwear industry to observe and learn together activities for the purpose of jointly promoting the internationalization of China's footwear industry, branding process.

In addition, in September 29th, during the procurement Festival, footwear designers from 12 universities and many shoe factories in Chengdu gathered together to launch the fourth international "Youth Cup" international young women's shoes designer competition, leading women's shoes design to go out of their way through competition, and cultivating designers and technicians with international vision and insight into the international market.

At the same time, in order to comprehensively enhance the brand influence of Chengdu footwear industry and improve the industrial chain, the total investment is about 600 million yuan. The AAA scenic spot, which is composed of four major regions, namely, Wuhou direct shoe city (shoe culture hall), shoes culture park, footwear production experience zone and leisure supporting area, has been officially opened to the public during the national day of this year.

In addition to enjoying the complete process of shoe making and participating in the local shoe making process, the public can enjoy the pleasure of purchasing shoes directly from factories at low prices.

After 7 years of platform building, resource integration and co-ordination development, the footwear industry in Chengdu has initially formed a good development trend of Sichuan footwear industry in Chengdu and Chengdu footwear industry.

As a key construction project in Sichuan province and a key industrial base in Western China, the AAA scenic spot of the Chinese women's shoes city is the central demonstration area for the industrial planning of Chengdu footwear industry "Wuhou capital and surrounding garden construction". The area of the project is about 160 mu, with a total construction area of about 260 thousand square meters. After the completion of the project, the average annual sales volume is estimated to be 500 million yuan, and the annual number of tourists receiving nearly one million. It has become the largest and the highest grade industrial tourist destination AAA scenic spot in Western China.

"5 to 10 years later, this will be the city of women's shoes in the world."

After visiting the Chinese women's shoes city and witnessing the procurement Festival, Peter Maguyon, chairman of the footwear distributors and Retailers Association of America, outlined the bright future of the footwear industry in Chengdu.

After years of efforts, the footwear industry in Chengdu is actively forming new advantages to participate in economic cooperation and competition at home and abroad under the conditions of economic globalization, continuously enhancing the driving force for sustainable development, and leading the new development of China's footwear industry.