China International Fabric Design Competition: 3000 Pieces Of Fabric And 500 Patterns Of "Landing Landing" Battle

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The prize in the "quarrel"

In the face of more than 3000 pieces of fabric and nearly 500 designs designed to stand out from the initial reviews, the judges gave authoritative advice from their own fields and also made a "cruel" PK for which works should be awarded.

As soon as it comes to the site of the review, the reporter is living in a variety of fabrics "town".

More than 3000 pieces of fabric are neatly covered with five rows of tables in accordance with the types.

It is not easy to stand out in more than 3000 short pieces of cotton, linen, silk, wool, chemical fiber and blended fabrics in a short time. It is really a sweat for the contestants.

In order to avoid the carefully created works of the judges, the judges were very careful in the selection process.

When faced with similar fabrics, the judges not only looked at the ingredients carefully, but also put their arms around them.

"In this way, we can experience and compare their skin affinity, which is very important to consumers."

Claude, director of fabric research and development from France, said.

The so-called "insiders look at the doorway" and face all kinds of colors.

Facing the pressure of the market, fabric enterprises also have their own difficulties. It is inevitable to compromise with the garment enterprises for the market. This is also reflected in the entries.

Zhang Liwei, the brand manager of Shanghai Di Su Trading Co., Ltd., gave a good hint to the fabric enterprises from the angle of the clothing manufacturers. "First of all, the color and comfort of the fabrics are very important.

It is necessary to master the thickness of thin cloth because of the thickness of some fabrics, I don't know whether to make shirts well or to make a good coat.

Making a coat is too weak, making shirts too thick, the key is to grasp the degree. "

The whole day's assessment was serious and lively.

It is serious about judges' selection and evaluation of every piece, material and pattern.

And lively nature is in the process of discussion and debate.

If the discussion during the morning screening is a kind of communication and reference, that afternoon, the fierce argument for the finalists and the winners of the awards will be the tip of the needle.

Three languages, Chinese, English and French, are rife with reviews.

The judges strive for their favorite fabrics, take a comprehensive consideration from a series of aspects, such as color, technology, use, market prospects and innovation, and elaborate on their reasons for recommendation, so that the reporters on the sidelines can gain substantial profits.

In particular, the differences between domestic and foreign judges in some aspects such as market and creativity reflect their understanding of the domestic market, as well as the differences between eastern and Western cultures and ideas in the process of industrial development.

This is the reason why the competition invites foreign judges: we should enhance the authority of internationalization of competitions in many ways.

Competition to promote soft power of the industry

Who can represent the highest standard and the strongest design capability of China's textile fabric and pattern design? The industry will proudly say, "of course China International fabric design competition."

Since 1999, the design competition has gone through 11 years and has become the most authoritative professional competition in China's textile industry.

Promoting the industry to attach importance to the attraction and maintenance of creative talents, and building a reasonable creative industry structure has become the core strategy for the upgrading of the textile and fabric industry, and the design competition bears an important mission.

The participants of this competition include fabric production enterprises and designers, as well as college students. This shows the current design ability and level of China's textile industry.

Through the active promotion of the first ten competitions, the overall design level of the textile industry has been greatly improved, and the design strength of textile enterprises has been enhanced.

The future development trend is gradually clear.

"China's textile industry will be based on innovation and creativity in the future. Chinese textile brands should provide fashion trends for clothing brands," which is the consensus of this competition.

According to the characteristics of this design competition, Li Binhong said that the national textile product development center has made remarkable achievements in the pre competition counselling work of college students, and students' works no longer emphasize simply the performance skills, but also pay more attention to practical applications.

First of all, in terms of color and style, it is more closely linked with market popularity; secondly, it is more convenient for printing and dyeing processing; besides, the importance of technology and popularity is also one of the highlights of fabric competition.

For the best market providers of mass rapid consumption, how can China's textile products win stronger market competitiveness? In view of this problem, Li Binhong emphasized that price, popularity, quality and delivery date should be listed as the three most important points.

Therefore, under such a premise, the contest selection criteria tend to be simple in the color composition of the work, and whether the new technology and design can be combined.

In the next five or even ten years, China's textile and garment enterprises will face a more competitive market.

Therefore, for the future of textile enterprises, it is of great significance to establish a structured development center effectively from simply making one product to developing serialized products that are in line with the market in an orderly and planned way.

If the enterprise can make more efforts from the organizational structure, process structure, resource structure, product structure itself, it will greatly enhance its development capability.

In addition, "in the long run, the two types of enterprises will have competitive advantages: one is the enterprises with superior scale, with advanced technology and equipment, large quantities and good quality, such as Lu Tai, sunshine and Ruyi; the other is small enterprises, focusing on resource integration, strong innovation ability, and high profit margins, such as" Tian Tian textile. "

Li Binhong said.

Seek progress in shortage.

In fact, another advantage of the game is that it can take care of the industry through the lack of entries.

What Chinese textile enterprises lack is creativity in the overall color and shape.

Real creativity should be very skillful combination of different processes rather than simply adding expensive materials and complex technologies.

Li Binhong pointed out that the "Tianzhu Fiber Application Award" is a special award for this competition. The main idea is to use the Tianzhu fiber in wool and silk, and replace the expensive material such as silk and wool with the price advantage of Tianzhu.

For example, a fabric design in this competition, through the organizational structure, cleverly avoided the weakness of fiber materials, and at the same time formed a market order, so it was agreed by the judges.

The individual awards of this competition are also based on different concepts, which not only reflect the intention of the competition, but also consider the market value and future prospects.