The Productivity Of "Happy Marketing"

　 Rockefeller thinks: if you regard work as a pleasure, life is a paradise; if you regard work as an obligation, life is hell.

A funny story

An old man lives in a small garden near a city square. Every day, many children play and shout in the garden. The old man liked to be quiet, so he was very upset and decided to think of a way to get them to change places.

One afternoon, the old man called up the children who were playing, and said to them, "I am old, and I am very lonely. You make this place very busy. I feel young and feel good. In order to express my gratitude, I have decided to reward you 1 dollars per person." After that, everyone paid the money.

The children were very happy. They came earlier on the second day, playing as usual. The old man came out again and gave each child 50 cents. He explained that he did not have so much money and could only give less. 50 cents, too.

On the third day, the old man gave only 5 cents to each child. The explanation was that the cost was very high recently. The children could not do it. They all looked very angry. "5 cents a day, do you know how hard we've been playing!" they swear to the old man that they will never play for him again.

This story tells us that people's motives for action can be divided into internal ones. motivation And two external motives, driven by internal motivation, are their owners. And if the external motive works, be careful, because it is likely to be caught and turned into a slave and driven.

The origin of Nordic competitiveness

Nordic refers to 5 small countries such as Norway, Sweden, Finland, Denmark and Iceland, as well as the Faroe Islands region. This area is very long in winter, and there are more than half a year of ice and snow in the past 1 years. But Nordic countries are typically social welfare countries with high incomes and high incomes. tax revenue The high welfare system has set up a comprehensive welfare system from cradle to grave, realizing the dream of nourishing and old Utopia. The government of Finland spends 30% of the total budget on social welfare, and school-age children receive an annual average of 10 thousand euros of government subsidies. The average social welfare expenditure per person before the age of 24 exceeds 160 thousand euros. From kindergarten to post doctoral, all are free education, almost entirely by the government finance.

The high welfare in northern Europe also encountered strong challenges, and the whole region was caught in stagflation. What is stagflation? It is the vicious inflation brought by economic stagnation plus soaring prices. Why is stagflation? It is very simple. Where does the high welfare money come from? The government does not create profits, only the left hand and the right hand, and the wool finally comes out on the sheep. Progressive, high tax rates, a shocking high estate tax, most capable people and rich people are inevitably unbalanced, trying to emigrate to avoid high taxes. IKEA's boss is the best example. He was originally a Swede, and later turned into a Swiss citizen. People who work hard and talented people have every reason to believe that the high welfare system is a system of idling, because the regulation of high taxes and high welfare is the best way to do it. Why not work hard? Why should anyone work hard and not enjoy life easily? Some people are gone, some of them are enjoying themselves. Can the economy of these countries be stagflated?

But surprisingly, Nordic went out of difficulty quickly and jumped the lead in the world. world Economics The WEF released the global competitiveness ranking from 2006 to 2007. Finland, Sweden and Denmark covered second, third, fourth, while Norway and Iceland ranked twelfth and fourteenth respectively. Before that, Finland has won 3 consecutive years, and Norway has rapidly risen to the highest average national income in the world, or about $60 thousand per capita. Where is the secret of rapid upgrading of competitiveness in these areas?

People can not afford to worry about their work without having to work. People must first choose to be unrestrained. They are not bored with the work of 9 to 5. Now they have food, drink and pocket money, and do not jubilant. {page_break}

In 1 months, it was still unfulfilled. 6 months later, it didn't mean much. After 1 years of eating and drinking, it was boring.

A lot of people will gradually realize that in fact, it's meaningless to eat and drink in the sea. It may be more interesting to find a job. In this way, the state of returning to work is completely different, not for making a living, nor for money, but for full interest. From "want me to work" to HUAWEI, to "I want to work", work is no longer an indispensable tool to make a living. It has become a demand and has successfully transformed from an external motivation into an internal motivation. Everyone works for the sake of ideals and interests, without the supervision and encouragement of anyone. They want to realize their personal values in their work, so that the competitiveness of Nordic countries can not rise rapidly? Can other economies be similar?

Three realms of marketer's work

The first is to work for survival. Most people in their lives regard life as a means of making a living. They never like their jobs. They only feel pain and pain from work. As long as they can not work, for example, a huge lottery ticket, they will soon abandon their jobs. Such a person will not take the initiative to learn, not to study the way to improve work performance, all work is purely for the sake of dealing with errands, so that his life will be consumed in this kind of coping, and eventually he will also cope with life. Maybe someone would say, that job is really boring, and there is no way to arouse my passion. It is very simple, for a job that you really are interested in, otherwise your life will be wasted.

The second realm is to work for money. Some people do not like their jobs, but they are reluctant to give up because they can get generous rewards. This is also a lot of work. It's hard to say that working there is like selling oneself, looking at the face of money and dealing with boring work every day. Life needs a lot of money, but money should not be an end, but a means to realize the value of life. If you work for a short time, in order to save money to achieve ideals and love, if you spend almost all your life doing something that doesn't matter to you, it becomes a tragedy.

The third realm is to work for interest and ideals. Without the promotion of external force or the promotion of little external force, marketing is mainly due to personal interest or determination to realize the ideal of life through work. Li Jiacheng is now eight years old, but he has no plans to enjoy his old age. At 5:59 every morning, the alarm clock rings, and he gets up at once and starts a day's work. He not only manages his office in the office, but also reads English loudly on TV in the evenings, and reads before he goes to bed. In principle, Li boss is now rich and powerful, and his money should not be said to be his own, that is, his sons and grandsons are spending their money desperately, and they can also be used for generations. He worked so hard and worked so hard that there was only one explanation: he had his interests and ideals in his work. Through his work, he carried out ambitious ambitions and realized the value of life.

Of course, I am not here to call on you to change jobs. The most important thing is to cultivate interest in current work. There is no place to sell in life. As long as you have a pair of beautiful eyes, life is still wonderful. There are plenty of opportunities to use your marketing awareness and skills. Of course, we need to have fun in marketing, and we need a heart that is kind to others. The bottom line of marketing is "do not impose on others what you do not want to do to yourself". The highest level of marketing is "you want to stand up and build up people, and you want to reach them." It is a win win attitude towards customers, colleagues and partners so that you can get the kind response from others so that you will enjoy it. To sum up, learning and working should not be a burden, or a means to achieve utilitarian purposes, but an inner interest and an ideal means of realization. Friends, let's cultivate our own internal evaluation system, and enjoy your study and work from now on, like playing the children in the story.