Yang Donghui: "Fashion Trend" From The "Courtyard" To The Folk Needs To Grasp Three Aspects.

The "2011 home textile fashion trend" launched by the China home textile fashion research and promotion studio is refreshing. This research team, which takes 80 as the main body, changes the fashion trend of the past, publisher's appearance, and combines the fashion trend of the world with China's inherent national culture with plain language and keen thinking. It conveys the fashion trend of the home textile to the society, and enables home textile designers and consumers to feel it. Fashion message Resonate. This resonance can effectively promote the fashion and home textile products sales of home textile industry.

Popular trends need a mass base

The publication of the fashion trend originated from the west, which is a way to guide fashion consumption. In the early days, the concept of popular trend was spread only in the upper reaches of society. With the development of economy and the enrichment of material, it gradually became the fashion vane of the whole society, improving the consumption level of the whole society and promoting the development of material civilization.

Reform and opening up have brought the concept of fashion into China. This concept began with fashion, and gradually moved to various fields of fashion consumption. The home textile industry has developed from the fashion trend of learning and drawing from the fashion industry to its own popular trend research and promotion studio, which has gone through the development course from the "academy" (the industry refers to the academically focused Academy) to the private sector. Because the trend of popularity is imported, and also from the upper class, the "courtyard" has a strong flavor. At the beginning, some domestic textile trends were obscure, and most designers did not know what to say. Therefore, some popular trends can only be released in the "courtyard" area, and it is difficult to form a trend. As the market matures, publishers become more and more aware of the fact that the trend of fashion is away from the public and away from the market.

The purpose of popularity is to spread certain elements or things and prevail for a while. Communication is spread among the masses, and popular participation must prevail. The trend of publicity needs to be publicized among the masses. Once accepted by the masses, it will soon become popular.

Release Fashion trend Three aspects

Three aspects should be grasped in the publication of popular trends: popularization, concretenification and nationalization.

Popularization refers to the reduction of popular trend to the life of the masses. The trend of fashion is an art of thinking, which is based on a large number of investigations, analyses and summing up the past. It predicts that this process condenses the great efforts and wisdom of the publishers. It not only embodies the author's grasp of the pulse of the trend of the times, but also sparkles the author's artistic and aesthetic accomplishments. How to express the crystallization of thought, art and aesthetics in a simple way is a kind of art. The trend of fashion is from practice, through the distillation of ideology, art and aesthetics, and then back to the masses. It can resonate with the masses and induce huge consumption potential.

Concretenification is the idea of distilling the popular trend into the sensual enjoyment that consumers can experience, turning the beauty of art and aesthetics into beautiful colors and patterns, that is to say, the trend of fashion should not only be understood by designers and consumers, but also can be seen and touched. This requires the author to do a lot of collection and organization work, using wisdom and hands to integrate the material together, and perfectly express the essence of the popular trend of thought and art. This process is the distillation and popularization of fashion trends.

Nationalization, in order to bring the fashion trend into line. Ethnic flavor 。 When popular trends are popularized and materialized, whether they can be turned into consumption drivers depends on whether the trend is in line with the lifestyle and habits of local consumers. Only when the fashion trend meets the psychological needs of consumers can the desire for consumption come into being. If we deviate from the national conditions and the people's feelings and deviate from the national ideology, culture, tradition and habits, even if the products designed are in line with the international trend, it will hardly be accepted by local consumers. Without any national soil, nothing will develop greatly. The trend of world fashion must be integrated with the inherent blood of the nation, in order to exert great potential.

The trend of popularity should be widely disseminated and prevailed for a while. Popularization, concretenification and nationalization are indispensable.

Create fine products

If we want to publish the trend of fashion as a fine product, we must get feedback from the market so as to adjust the next trend. What is the popularity of consumers in the market? These questions can only be answered by visiting the consumers in person. This process can make the fashion trend more targeted and timeliness. To this end, the trend publishing studio needs to establish an effective market feedback system, or can entrust a professional market management unit to do it. While gaining market feedback, it also enhanced the visibility and influence of the studio.

China's home textile fashion research and promotion studio has just begun and has a long way to go. At home, if we want to publish the fashion trend as a brand, we still need to explore it hard. Quality products can withstand the long-term market inspection.