Anne&Nbsp; Valerie&Nbsp; Hash: No Style Is The Biggest Style.

Anne Valerie Hash graduated from the Paris fashion guild school and worked in a number of French fashion houses prior to her establishment.

At present, there are four product lines under her name: Advanced garments, advanced customization, commercial sub line and children's wear line. No matter what kind of clothes she designs, she puts the best cut and elegant style in the first place.

The the Bund pictorial takes you into the French designer's studio, listening to her talk about French style and looking forward to tomorrow's fashion.

Walking into the office of Anne Valerie Hash in the 10 District of Paris, the first feeling is "deep concealed".

It looks like the most common Osman style architecture in Paris. When it entered the door, it immediately felt the atmosphere of the high fashion house.

On the left is the luxurious and magnificent exhibition hall, on the right is the various departments of the company. In each room, there are worktables filled with all kinds of cloth and tools.

Interview that day, from 2011 spring summer Paris

No one will be more suitable for fashion designers than Anne Valerie Hash: she was born in Paris, graduated from the Paris Fashion Association of the highest school of designers, and then accumulated rich experience in many famous fashion houses. In 2001, she finally created her own brand and launched her first identical garment series in the summer of 2002.

Exquisite fabrics, excellent workmanship, elegant Paris left bank elegance, relying on their own strength, in a few years, she has been in the Paris fashion world, which is not surprising.

In 2007, Anne Val Ye RIE went against the flow and launched the same name advanced custom series.

In the wake of the trend of "fast fashion", the media has predicted that when the advanced customization is on the way, how brave it is to set up a brand new advanced customization brand.

After this amazing move, she returned to reason. First, she launched a series of Anne Valerie Hash Mademoiselle aimed at a 4-14 year old girl in the role of a mother, aiming at the booming designer children's clothing market.

In July this year, she pushed the AVASH BY, which we saw in the first quarter of the product, is a more street, more routine, but as always elegant and exquisite design - or should be replaced by an adjective: commercialization.

In today's Paris fashion industry, commercialization is no longer a derogatory term.

One brand, four different positioning.

A=Anne Valerie Hash

"Never compromise in pursuit of elegance."

Q: before you built your own brand, you worked in many fashion houses such as Chlo, Chanel, Nina Ricci and so on. How did these experiences affect your career path?

A: I really learned how to make a dress in these places. What's the structure of it?

Especially in Nina Ricci, I was responsible for customizing the skirt changes. It needed to dismantle, modify and redress the clothes.

This experience has greatly improved my skills and deepened my understanding of fashion.

Q: what made you decide to launch the advanced customization Series in 2007?

A: advanced customization has always been my personal dream. At that time, my team and studio also had such technology and conditions.

Advanced customization allows me to completely get rid of the constraints of commercial profits and other issues, and invest a lot of time and energy. The only goal is to pursue perfection. You can create and be carefree. This pure process attracts me.

Clothing is different. You have to face all kinds of realistic factors: not only to show the style and temperament of the brand, but also to make the customers really love these works.

The tailoring of clothing must not restrain the movement of the body. On the contrary, the lines of the dress should be beautified and coordinated with the movements of the limbs.

Q: Although a bit commonplace, I still have to ask, what do you think of the future of advanced customization?

A: advanced customization is a handicraft art, a pursuit of perfection and a unique vision.

As long as human beings can create and dream, there are reasons for the existence of advanced customization.

As long as people still pursue the ideal of perfection, there is a broad future for advanced customization.

Q: so, what is the original intention of your AVASH by?

A: my brand is coming to 10th anniversary. It's time to try new things and open up Xinjiang.

I think the clothing on the market is short of quality and innovation. When people produce clothes in large quantities, people often just paste logo on some basic funds, and they just rush to make ends meet.

What I'm looking for is the opposite. AVASH by is based on my skillful tailoring techniques. Like advanced customization, I often create on real models. The only difference is that in the creation of this line, I will consider more fashion, comfort, strong style and the right price.

I think this is also in line with the expectations of consumers today.

Q: can you tell us something about the inspiration for the 2010 autumn and winter clothing series? {page_break}

A: what I want to do this season is dynamic beauty. The main inspiration comes from street fashion, such as men's flat shoes.

The first part is Japanese dress, you can see many masculine elements, highlighting my understanding of formal dress.

Through the selection of materials, such as wool and elastic knitted fabric, create a street and comfortable style.

The second part is the evening dress, more feminine. I want to create a sense of fluidity and reflection of the water through the pparency of silk.

Q: which senior designer has the greatest impact on you?

A:Azzedine Alaia, Yamamoto Teruji, and Coco Chanel, their style fascinates me, and their skills convince me.

AVH's style is never compromise in pursuit of elegance. It never replicates nor blindly follows any rules or trends, refuses repetition and respects tailoring.

I like to mix opposites and create new balance.

So there are many mixed elements between men and women in my work, the opposition of strength and fragility, the fusion of avant-garde and tradition.

"Style is a pursuit of elegance, elegance and harmony."

Q: now many fashion shows are starting to use new media technologies, such as live webcast and even 3D live broadcast, so that more people can immerse themselves in the first place. In your opinion, does this expand the influence of fashion show or let it lose its original meaning?

A: the magic of new technology is that designers can get first-hand feedback from customers very quickly, which is a great improvement.

However, for me, the use of new technology in fashion shows is like the relationship between CD and concerts.

The feeling of being in touch with a concert is irreplaceable.

Touch the fabric, appreciate the tailoring, evaluate the sag of the hem of the clothes, feel the lace of the lace and the finesse of the pleats: these can only be experienced by oneself.

Scientific and technological means are very important, but I am optimistic that all this is just for laying the groundwork and meeting the final real experience.

Q: many people think you are a representative of French style. What is French style to you?

A: French style is very complicated, so it is difficult to generalize in one word or sentence.

It is a constant remodeling of classics, a constant elegance, a unique style that can not be duplicated, or even an attitude. It should be eternal.

Q: as a typical Paris woman, what preference do you have in dressing up?

A: my dressing style will change with the days, the weather or the mood, but bling-bling will never happen to me.

I like simple and clear lines, but I also need to consider the application of details.

The most important thing is to retain a certain sense of mystery, reveal part of it, and carefully cover part of it.

Make sure that people can continue to surprise them when they think they know you very well.

All women are alike. As long as you have self-confidence, your personal style will naturally come into being.

Especially today, there is no "one trend". This is the era of "all kinds of currents" coexisting. As long as we are confident and expressive, all styles except the vulgar and mediocre things are allowed.

Q: as a mother of two daughters, how do you usually arrange a day?

A: I send my daughters to school at 8 every day.

About 9 o'clock to the company, running a fashion house is not easy, what links must be involved, what details should be noted.

Creation, management, advertising and even the time of delivery to the product.

It's family time after 19 o'clock every day.

I must hurry home to meet my daughter, otherwise they will not go to bed on time.

The role of designer and mother is really difficult, but I always try to keep more time for the family.

After my daughter's sleep is the two time of my husband and me, it is nothing more than a day to talk about, and I have been very grateful to him for his support.

I try to go to bed early, but I tend to lose sleep, so I write and paint. My notepad never leaves my hands.

I read before I go to bed. This is one of my greatest hobbies.

Q: finally, do you have anything to say to Chinese consumers?

A: I am particularly interested in the needs of Chinese guests. I like their open mind, thirst for spirit, and the speed of learning very fast.

In addition, the fashion advice I want to give them is not to allow themselves to catch up with all those shiny things.

The products of today's fashion industry are mixed.

Have the courage to find your own style.

Style is not a logo or a brand, but a pursuit of elegance, elegance and harmony.