Chinese And Foreign Enterprises Are Optimistic About China'S Leisure Products Market.

Leisure industry annual exhibition event "2010 China (Shenzhen) international outdoor products and Leisure Industry Fair" (short break Expo) will be unveiled on November 26th -28.

Reporters learned from the organizing committee that Hubei fair was recognized by many outdoor brand manufacturers, and the investment promotion work was gratifying.

For example, COLEMAN, KAILAS, jockey, Walker, pole star, Lotte, Xiamen Philharmonic, Xiamen climbing, Shenzhen NULO Niu le life, Shenzhen Fengcheng, Shenzhen healthy mouse and other brands will participate.

How do enterprises view the future outdoor sports market in China?

"Shenzhen is the most active city in outdoor sports in China. More than 2 million people participate in outdoor sports, which will provide good market opportunities for outdoor sports suppliers."

Referring to the outdoor sports market in Shenzhen, Hong Rongshen, manager of Yong Chuang rock climbing equipment Co., Ltd., originated in Shenzhen, has some feelings.

According to the briefing, the company is a professional supplier of sports leisure industry facilities, and is also the first professional rock climbing in Shenzhen.

KAILAS is also very optimistic about China's leisure industry market, especially the Shenzhen market.

Fu Xiankai, manager of KAILAS marketing department, said that since its entry into the Chinese market, the brand has begun to study the development rules and characteristics of China's outdoor market, and has formulated a brand promotion plan lasting and stable, forming its own unique brand culture.

Mr. Huang, head of Shenzhen Fengcheng Creative Technology Limited, also said that he intends to work hand in hand with Shenzhen to open up the outdoor market.

Mr. NULO, general manager of Niu le life, also said that at present, more and more people like to engage in outdoor activities in Shenzhen. From the perspective of urban economic development and people's pursuit of body and mind decompression, business opportunities exist in the urban and outdoor industries.

"I believe that outdoor products developers should develop various commodities suitable for China's national conditions, absorb some designs at home and abroad, refine the products and ensure the most important safety and practicability of outdoor products."

Preview new products

In the outdoor sports market, foreign brands have been developing for a long time, and the products are mature. Although their market position is still hard to shake, the domestic brands are not to be outdone.

Many private enterprises will bring their own brand products of R & D design.

ALL IN ONE charcoal grill

People who like to travel to barbecue in the wild will never return empty handed at this Expo.

NULO Niu le life will show two main charcoal BBQ stands on the spot.

One of them is called ALLINONE, which is a variety of tools that are included in the barbecue activities, so that the most convenient but not casual items for traveling or barbecue activities.

Another EASYGO is a portable barbecue rack, which is suitable for outdoor barbecue activities in the open air.

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According to Mr. Wen, general manager of the company, these two products are the first step for our company to create their own brands. We hope to develop more and better things in the future, and hope that more outdoor stores can see their designs at the Expo.

Outdoor special loudspeaker for resisting falls and rain protection

At the break Expo, Shenzhen Fengcheng Creative Technology Limited brings a new, practical and beautiful portable speaker. According to Mr. Huang, the company's "sticker speakers" and "separated speaker bags" are mainly developed for outdoor sports and have the characteristics of lightness, resistance to fall and rain.

The smallest sports health monitoring product

Shenzhen healthy mouse Technology Co., Ltd. is a professional heart rate watch, outdoor watch, pedometer and other product providers.

Long Qiyao, director of the company's sales, introduced the three fist products to be exhibited.

The most recommendable thing is the healthy mice health information monitoring series, which draws on the mature electronic health products and health management platform in Europe and America, and has pioneered the D2C (from device to user) health management mode in China. It is the smallest portable portable health monitoring product.

In addition, the company will also exhibit Sportstar professional outdoor table, which is a diversified outdoor watch. It is understood that the series watches are 100% original imported.