Eleven National Day Department Store PK Online Shopping Mall

2010/10/11 19:05:00 43

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This year's national day, an online "otaku"

National Day

The topic of online shopping fishing has become popular.

National Day has also become a big online shopping mall hot grab cake.

With the promotion of the national day consumption on the Internet Mall, the traditional department store has fallen into a new round of competition, and there has also been a situation of resistance under the Internet. In winter, the essential goods down jacket has become the killer of the department store under the PK line of National Day online shopping mall.

This year's national day, online shopping sellers promotional efforts than in previous years, seven days long holiday, many specially tailored for otaku women.

Online shopping promotion

Activities.

Promotional advertisements such as "full 200 minus 100" and "full 100 to send 50" are all over the world. Most of them are "buying 300 to send 500" by Ninth Avenue brand clothing discount network.

National Day is only 3 days off, which makes zakazala, a netizen in the service industry, happy.

Zakazala told reporters: "although the discount of shopping malls is fierce, there are too many people on the national day, but online products are even cheaper.

The easiest thing to do is to be able to stay at home without having to go to the house. If the mouse is slightly lighter, it will be better than three goods and choose the most satisfying products.

Zakazala has made arrangements for the holidays early, and the most important one is the "house" squatting online shopping activities at home.

When reporters interviewed zakazala online, she took a long time to reply: "before the holidays, I saw many shopping websites launched National Day spike activities. Now I am busy in Ninth Avenue seconds kill down clothes! Each piece of 199 yuan, than the department store counters at least 100 yuan!"

For National Day

Down Jackets

The reason for the Ninth Avenue is that the weather is abnormal this year. The news report is a "thousand years" winter, so the winter clothes must be fast.

The super low price starts to sell, the air temperature drops 1 degrees, the price of the down garment is increased by 20 yuan, increasing to 399 yuan of normal market price, and sweater starts from 49 yuan, every time the temperature is increased by 5 yuan, until the normal market price is 99 yuan, so first buy first profit, attract under the pulling force, the National Day only seven days, Ninth Avenue sells the 369 down jacket. National day, the shopping website shows that the price promotion advertisement is overwhelming, its position is more than the preferential sales promotion activities of the big entity stores, and the products on the shelves also have many winter products such as sweaters, jackets and down garments. Ninth Avenue, the first batch of down jacket, national day from 199 yuan.

Compared with the hot sales of sweaters and down garments in online shopping malls, the traditional department stores generally only push down their down garments at the end of October. Even if there are "ten down coats" brands: Bosideng, ice cream, AI Lai Eral, Yalu group, duck duck, duck baby YBB, snow fly, Sharon SHARON, red bean HODO, and thousand Leng Gang, the mall is also sold at the original price of 499 yuan, while the online shopping mall pre booked the price ahead of schedule.

Half a month before and after the national day of golden week last year, the volume of online shopping in China was about 10 billion yuan. In this year's National Day golden week, with the arrival of the large size of winter wear down jacket, experts predict that the volume of pactions is expected to reach more than 20 billion.

Observers believe that the sale of the ninth Boulevard during the National Day is not an accidental phenomenon. The rhythm of online shopping will become faster and faster. At the same time, it will tend to be rational and seasonal.

Online shopping is providing sufficient consumption power for holiday economy, and will become part of the life of ordinary people, and will also affect the future market structure.