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The Research Report of the third party e-business enterprise network financing service mode released by the China Electronic Commerce Research Center (click download report http://b2b.toocle.com/zt/baogao.htm) shows that in the first half of 2010, the total scale of the network financing services for SMEs in China amounted to more than 7 billion 500 million yuan, and it is expected that the whole year of 2010 is expected to break through the "billion mark" for the first time, reaching a new high of 13 billion yuan.

This shows that "network financing" has increasingly become a new financing channel.

Ease the financing difficulties of SMEs

SMEs have been encountering financing problems for a long time.

Bank credit is

Wu Xiangjiang, vice president of the Zhejiang branch of ICBC, said in a recent forum on e-commerce and financial development: "small and medium-sized enterprises are opaque, and information is not public. Their credit rating is not good or bad.

Moreover, if the bank's traditional practices are judged according to the assets and liabilities ratio and sales volume of the enterprises, the credit of SMEs will be very low, and banks will not be able to make loans to them. "

Hu Xiaoming, vice president of Alibaba group, believes that SMEs usually do not want to disclose their finances and do not have too many collateral assets. Therefore, the traditional credit process of banks is not very suitable for SMEs.

According to the analysis of industry experts, the fact that SMEs have difficulty in obtaining loans is due to the fact that their credit system is not perfect, the credit of enterprises is not high, the amount of loans is small, and the demand is urgent.

However, the financial industry must formulate an effective strategy to solve this problem from all aspects and levels of financial planning, mechanism, policies and measures.

It is in this situation that the mode of network lending focused on small and medium-sized enterprises and cooperation between banks based on the third party e-commerce platform.

"Network financing", as the name implies, is inseparable from the network. It refers to a loan between enterprises and banks or third party organizations based on the intermediary services provided by the network.

The lender uses a third party platform or a direct loan application to the bank to obtain a new loan form by filling in the information on loan demand and information on the Internet.

The "network financing" financial service platform has realized the docking of the banking system with the network platform such as paction, capital, logistics and so on. When SMEs apply for loans, they can fully operate the whole process online, which is very convenient.

It can be said that compared to the traditional loan procedures of financial institutions, the mode of "network financing" is more flexible, with lower financing threshold and higher efficiency. This is undoubtedly the most attractive place for SMEs, and is also the meaning of "network financing".

To solve the financing problems of SMEs, both the government and the market have placed high expectations on "network financing".

In July 1st this year, the people's Bank of China, the Banking Regulatory Commission, the Securities Regulatory Commission and the CIRC jointly issued the "on the further development of small and medium-sized enterprises".

Banks expand network financing channels

In the financial sector, Internet lending is emerging as a new force for financing.

According to Wu Xiangjiang, the number of customers in the industrial and Commercial Bank of China has been close to 10 thousand since its launch.

By the end of last month, the balance of ICBC's network financing loans exceeded 55 billion yuan, and many of its varieties "blossom everywhere".

In Zhejiang, the number of users has reached more than 2300.

According to Jin Yanmin, general manager of Construction Bank's business department, the new situation promoted the birth of the new mode. The next key point for banks to promote Internet banking services is to provide network loans, but it is difficult for them to advance. Therefore, the construction bank puts the cooperation with the e-commerce platform in the first place. This is also an innovative service mode tailored specifically for e-commerce customers.

Yang Yi, vice president of Finance Department of the Agricultural Bank of China and small business finance department, said that in order to serve SMEs, the Agricultural Bank not only established the strategic positioning of the customer groups based on small and medium-sized enterprises, increased effective credit to SMEs, optimized internal processes, increased the efficiency of loan approval, but also made efforts to improve the financial product innovation mechanism.

In this respect, it includes exploring credit financing mode, and taking network credit as the basis for judging small and medium-sized enterprises.

However, at present, the risks and challenges of cooperation between banks and e-commerce platforms can not be ignored.

Jin Yanmin pointed out that the current challenges and risks mainly include five aspects, one is legal and regulatory constraints, especially in compliance risk.

Two, the credit reporting system of SMEs is not perfect, especially the information that is suitable for electronization and networking is still highly dispersed.

The three is the constraints of traditional banking mechanisms, especially the impact of organizational structures.

The four is the collision of different corporate cultures between banks and e-commerce websites.

The five is the changing policy challenges, such as the introduction of "super online banking", the standardization of the third party payment, and the adjustment of customs tariff policy.

Despite these risks and challenges, Jin Yanmin still believes that the business cooperation between banks and e-commerce enterprises is still the general trend.

Now the development of e-commerce is just beginning. Financial services are just beginning. There will be great room for future. Especially in information processing, how to integrate, excavate information and create business opportunities will become very important.

In addition, the depth and breadth of cooperation between the two sides will further enhance, and we need to explore a higher form of cooperation.

Wu Xiangjiang also stressed that credit is very important in developing network financing.

With the gradual improvement of the integrity environment in China, network financing will certainly become better and better in the future.

Fully explore the "triple win" {page_break} in the Internet Age

In the eyes of the industry, the new "network financing" will bring "three sides win win" for banks, third party e-commerce platforms and small and medium-sized enterprises.

For small and medium-sized enterprises, it can effectively solve the financing needs; for the third party e-commerce platform, it can provide more value-added services to the members of the website and enhance the competitiveness of the website; while for banks, it can integrate the third party e-commerce platform and other social resources, and accelerate the financial products innovation to tap new business opportunities.

For the small and medium-sized enterprises, they often face the predicament which is in urgent need of capital but nowhere to be found: due to lack of funds and lack of competitiveness, some small and medium-sized enterprises have to hover on the brink of bankruptcy even because of the fragmentation of capital chain. At the same time, SMEs have insufficient mortgage and weak ability to resist risks. They often fail to get the loan application conditions and are rejected by the traditional credit business of banks.

Network financing allows these small and medium-sized enterprises to click on the mouse to achieve loan application, approval, loan and other processes, breaking the time and space constraints, which can effectively solve the problem of SME loans, but also greatly reduce the financing costs of enterprises, very convenient and simple and practical.

For e-commerce enterprises, the financing of products through the Internet alleviates the financing difficulties of SMEs. On the other hand, it also increases their customer stickiness and better user experience.

In response, Zhang Zhouping, an analyst at the China Electronic Commerce Research Center, pointed out that the third party professional e-commerce business based on vertical industry development has not only successfully realized the organic expansion of services from B2B based information flow to capital flow services, but also expanded its own service area and enriched the business mode.

According to the relevant data, with the scale of network financing breaking through the "10 billion mark", in order to effectively solve the problems of small and medium-sized enterprises, e-commerce enterprises will also seek new ways of making profits.

For the profit model of network financing, the China Electronic Commerce Research Center made a forward-looking forecast: first, interest rate sharing.

The interest rates of small loans tend to go up more sharply than benchmark lending rates, and there is room for profit sharing.

The two is advertising revenue.

The users of Internet loan service mainly focus on small and medium-sized enterprises, which is the target of advertising products such as financial products and high-end consumer goods.

The three is special service charges.

The third party e-commerce service providers collect fees by providing special services to enterprises, such as certifying membership network paction records, and assessing the guarantee of current assets.

No matter which way to achieve profit, it is a happy situation for small and medium-sized enterprises and e-commerce enterprises. Through network financing, small and medium-sized enterprises solve the problem of financing difficulties, and after a certain scale of financing, profit is the ultimate goal of e-commerce enterprises.

Only by forming a new profit model can enterprises grow and grow.

Feng Lin, a financial researcher at the China Electronic Commerce Research Center, said that the overall market of China's network financing services is still at the initial stage of user accumulation. But with the expansion of the market scale and the increase of operating costs, it will be an inevitable move to explore the profit model.