Take Stock Of Old Brand Sports Products

October 12th, long before Nike Before Adidas landed in China, there were already old brands in China. Even this year, people are quite obsessed with Western brands, but those old style shoes that have been produced in the past have returned to the forefront of fashion. These old brands were once popular among Chinese teenagers. They were also worn by the National Olympic team in 70s and have a long history.

　　 Retro sneakers The main force of the return is leaps and bounds. This is an old Chinese brand. It was founded in Shanghai in 1920s, initially providing sports shoes for martial arts experts and athletes, but it became popular in the mass market. In 2006, a French company acquired the leap brand and changed its color and design to make the leap into a street brand. Two years ago, when Orlando Bloom was sitting in the park wearing white jump shoes, the jump shoes became famous.

At the same time, the Sino French joint venture is receiving the original. Leap shoes Inspired by it, Brice Genin began to build its own brand Shulong. The Shulong brand is based on Shanghai. The shoes of this brand are simple in structure, but they use gorgeous colors and modern style of fabric styles. Now the brand shoes are sold in China and Europe.

The third brand to introduce is Shanghai's state-owned brand old shoe. The shoe has been produced since the 30s of last century. The biggest feature of shoes is that the sole is made of tyre rubber. At the time, in addition to the Chinese people like to return, some Asian neighboring countries also had the figure of the power shoe.

"For Chinese consumers, retro style sneakers are not just a fashion," Mr. Genin said. China's development and changes are so fast. There are many Chinese sports shoes brands that have not been established for a long time, and there are some foreign brands with a certain history. But these brands are hard to get the recognition of Chinese consumers. And these jump shoes, back shoes, consumers are familiar with them, and that's why they're welcome. "

However, like other industries, there are many unique problems in the development of retro footwear in China. For example, the counterfeiting of other brands in China, and many Chinese consumers think that the Chinese leap shoes and the French leap shoes are different. These are the problems to be solved for the old shoe brand.