Beijing: Rising Clothing Prices Spawned Online Shopping Fever

"Went to Wangfujing to buy a cardigan for my mother, half a month's salary is gone", "an ordinary clothes all get six hundred or seven hundred, now the market clothes look at the price tag all feel liver tremor", as more and more people complain about the high price of clothing in the market, autumn and winter this year,

along with

Supplement:

With the rise of new shopping malls, Beijing people have many new shopping places. These new shopping malls will become new landmark of Beijing shopping.

New landmark: Tianhong Department Store

Tianhong, which opened in April 29th, is the second store opened by Beijing Tianhong mall in Beijing after Xuanwu Tianhong tested Beijing.

It is understood that the national exhibition area of Tianhong is located in the Chaoyang District exhibition area, which is one of the main residential areas in the city, and is also a relatively mature residential area.

At present, the retail formats in this area are mainly supermarkets, vegetable markets and exclusive stores, and there are no large department stores.

The retail industry can not meet the needs of residents, and the phenomenon of consumption outflow is serious.

It is reported that the National Exhibition Tianhong area of about twenty thousand square meters, positioning for shopping, leisure as one of the department stores.

Special feelings:

Tianhong's service strength continues to be reflected here: providing free parking, leather shoes care, watch repair, mobile phone charging, gift packaging and other special services in the shopping mall. At the same time, we have set up a comprehensive service facilities such as makeup room, customer lounge, to meet the needs of personalized service of customers.

Commented by reporters:

We must admit that the name of Tianhong Department Store is still unfamiliar to the Beijing market.

At present, the National Exhibition shop is the second action of Tianhong Group in Beijing. However, because Xuanwu rainbow belongs to the community store, most consumers outside the community have never heard of Tianhong Department store as well. This shows that the awareness of Tianhong Department Store in the consumer's mind needs to be improved.

New landmark: Ten Mile Fort Xidan Shopping Center

Another popular fashion department store built by Xidan shopping mall is the ten mile Xidan shopping mall, which appeared in front of consumers in April 30th.

It is located in the Jinggang building outside the Fourth Ring Road of Chaoyang Road, with an area of about 30 thousand square meters, mainly for residents of Chaoyang Road business district.

Special feelings:

In order to avoid homogenization, the location of shopping malls will be differentiated from the location customers.

Unlike the old community residents facing the halls shopping center, the ten mile Xidan shopping center will introduce a brand structure in accordance with the consumption level of the new housing in the commercial circle, in addition to the introduction of many first-line brands in the Xidan shopping mall, so as to avoid the price war caused by the homogenization of the brand.

Commented by reporters:

In recent years, Xidan shopping malls have increased the speed of developing outside markets. At present, there are more than ten stores in the country.

Although Xidan's shopping malls have gained more benefits from other ports, Beijing's market is still the focus of future development of Xidan shopping malls.

New landmark: Kam Mao shopping centre, Cui Wei Road.

As the shopping mall in Beijing has two commercial projects in Wangjing and Xizhimen, and the operation of these two shopping malls is in good condition, the Cui Wei Jia Mao shopping center, which is in the trial stage of operation, follows the business characteristics of other stores in the company, and continues to focus on dining and entertainment.

Special feelings:

It is still a large shopping center, which integrates supermarkets, brand stores, beauty and fitness, leisure and entertainment, food plaza and special restaurants.

Many of the shops are old brands that are already working with or collaborating with enterprises.

For example, BHG supermarket, Watsons, MANGO, ONLY and so on.

If you are tired of shopping, you can rest in a dessert shop or restaurant.

Friends who live nearby can pay more attention to the information of the gym.

Commented by reporters:

Although it is the most important pport hub in the west of Beijing, it is even a necessary way to go to Beijing. But its business atmosphere still has a significant gap compared with the Xidan and Wangfujing commercial areas.

The emergence of the Cui Mo shopping mall, Cui Wei Road, has made up for the short board of catering, entertainment and leisure in Gongzhufen business circle. The upgrading of Gongzhufen business circle is more comprehensive and three-dimensional. It will give customers more brand choices and business competitiveness will further increase.