High Input Output Ratio Concerns &Nbsp; Weather Can Guide Clothing Purchase.

Every evening, one minute to take a look at the customized weather message on the cell phone has become the habit of Mr. Chen, a clothing store owner of Nan Junlu road. "We should pay attention to the weather changes for second days every day and adjust the store's goods according to the weather changes.

Many people have found that autumn this year seems to be earlier than in previous years.

Recently, weather experts warned that this winter Europe may face a "thousand year experience" of low-temperature weather, and China and other Asian regions are also not immune.

The emergence of "a thousand years of extreme cold" will not only affect people's lives, but also face a test for enterprises.

If we can prepare for the cold weather ahead of time and adjust production accordingly, climate change can also bring enormous business opportunities.

The meteorological input and output ratio can reach 1: 98.

"Weather will have a huge impact on the production of enterprises, such as seafood pportation. Once the pportation time is prolonged due to weather, seafood may die and its value will be reduced.

Similarly, for garment enterprises, it is more necessary to decide what type of clothing and production quantity to be produced through weather.

According to the insiders, enterprises should take into account the meteorological factors in the production, procurement and sales plans, not only to avoid losses, but also to gain certain advantages in competition.

There was a brand down garment manufacturer, which had been unsalable for several years of "warm winter" and was on the verge of bankruptcy. As a result, the weather became very cold that winter, bringing a turning point for this enterprise.

Using weather to guide clothing purchase and reserve inventory has become Ms. Wang's "money making secret".

Ms. Wang has been engaged in women's clothing wholesale for many years in Shishi.

When she enters the autumn every year, she will inquire about some weather data and ask her friends who work in the weather bureau.

At the beginning of September two years ago, when most wholesalers began to enter the autumn dress, she used "cheap" to "eat" into a large number of dresses and other summer wear. In the 9 half of the month, the weather was still very hot, and her shop's daily sales were over 10000 yuan.

There is one in western economics.

"At present, all the winter clothing orders have been shipped. This year's exports of winter clothing are better than last year."

Lin Shan, who is responsible for garment export for many years, is responsible for the sharp decline in exports in the second half of 2008, but since May this year, former European and American customers have contacted the company to discuss matters related to increasing orders.

"European businessmen have a high degree of concern for the climate. Early increase in the volume of autumn and winter binding is closely related to their close attention to climate."

In June this year, late hot weather brought a large number of stock to some garment manufacturers.

However, some enterprises that have a better grasp of climate have achieved better economic results by preparing more clothing with larger temperature span, such as vests, shawls and sleeveless jackets.

"Compared with the loss caused by temperature, the cost of paying attention to the temperature is negligible."

Ding Jing, chairman of Fujian feather morning dress, said.

Two years ago, a brand of the company did not consider the effect of temperature on consumption when it was produced. It used the gray tone of autumn and winter to produce summer clothing, resulting in a sharp reduction in sales.

"From then on, enterprises will not only take into account the possible weather changes in the next six months, but also consider the weather differences in different regions during the delivery."

For garment manufacturers in Quanzhou, weather assessment should be done before the season change.

According to the insiders, the clothing enterprises in Quanzhou should pay more attention to and collect meteorological information at ordinary times, and consult meteorological experts before the production of seasonal production. They can ask meteorological experts to assess the degree of cold in winter or the degree of heat in summer, and adjust the production structure according to the assessment report combined with the weather data collected in recent years.

Meteorological customization service has been launched in some areas.

In fact, meteorological services have become an important industry abroad.

The annual revenue of the British meteorological service is 154 billion 800 million.

In the United States, about 300 private weather forecasting companies are providing meteorological services for enterprises.

In Japan, there are hundreds of meteorological professional companies in Tokyo only, and their businesses cover all areas of social life, such as environment, disaster prevention, energy, aviation, ocean and so on.

Many foreign enterprises have received substantial returns from meteorological investments.

Japan's manufacturers of refrigerators and air conditioners spend huge sums of money on buying large amounts of meteorological and meteorological data every year to analyze the relationship between meteorological change and sales volume.

Besides, a series of meteorological indexes, such as air conditioning index, ice cream index, swimsuit index, mildew index of food, mood index and sleep index, can help enterprises predict and determine production marketing plan ahead of time.

At present, the Meteorological Bureau of some provinces and cities in China has also carried out customized weather services. A Menswear brand store in Jiangxi has signed an agreement with the local meteorological department to provide meteorological services. The agreement clearly states that the meteorological department will provide three days' monthly weather trend analysis report for 10 days in a few months of signing the agreement. In the event of abrupt climate change, it will give 1 days to 2 days in advance to notify businesses in a timely manner, so as to avoid business losses due to weather changes.