The Cotton Price Is &Nbsp Higher Than Before.
This autumn and winter, "
Price increase
"Become a hot topic for clothing businesses.
Cotton prices have soared this year, cotton accounts for about 40% of the cost of general clothing, cotton prices have risen by 5%, and corporate profits have fallen by 2%.
At present, the clothing industry of our country has a very thin profit under various pressures. How can enterprises choose when the price of raw materials is rising? How should clothing businesses respond?
Guangdong: pajamas rise 50%, consumers complain about high prices
The price of clothing has been rising this year, and the price of each purchase is more expensive than last time. Under the pressure of cotton price, the price of downstream cotton fabrics has increased by at least 20%.
"How much is this year's pajamas?" says Ms. Zhang, who buys pajamas in a pajamas store in East China clothing. Last year, the same brand of mid-class pajamas sold for 60 yuan last year, the price of pajamas with the same brand has risen to 90 yuan, up nearly 30 yuan.
Shaanxi: the price of clothing has gone up, and fewer people have bought it.
Many clothing stores in Shaanxi
Textile products
The price is up. In a private shop specializing in pajamas, an ordinary cotton pajamas is the lowest price increase of 7 yuan, the highest price increase of 15 yuan.
Because of the rising prices of cotton in recent days, the business of shops has not been done well, the price has gone up and the number of people buying has been reduced.
In the bedding shop, the average price of a set of 4 pieces on the bed increased by 20 yuan over last year's retail price.
In this regard, Zhang boss said: "raw materials have gone up, we have no way to maintain the original price, or lose money."
Beijing: jeans prices are up 3.5%-5%
Wholesale market
Be affected
Recently, the price of cotton has increased, and cotton denim products have been fully raised.
According to a clothing wholesale market in Dahongmen, Beijing, the wholesale price of jeans has increased by 3.5%-5% over the same period last year, and the average price of jeans for jeans has increased by 2-3 yuan per yard.
Anshan: cotton clothing prices rise, merchants dare not purchase
The prediction of "new autumn clothes will increase in price" has been gradually fulfilled. In the Anshan clothing market, a set of ordinary children's cotton underwear has increased by 30%.
A set of children's underwear, the original price of 10 yuan, now rose to 13 yuan.
A clothing vendor complained, "this autumn dress is too expensive to buy."
And in a department store a brand children's wear counters, salesmen also have the same feeling: "this newly arrived new jacket, priced at 200 yuan, similar to the style of spring jacket, the price is only 150 yuan."
Cotton prices are rising in Anshan's clothing market.
At present, the new autumn clothing that has been listed, the price increase is at least around 10%.
Dezhou: prices are soaring, merchants are not affected by rising cotton prices. This year, the price of thermal underwear in Dezhou, Shandong is on the rise compared with the same period last year.
In a underwear store of Cultural Road, the price of a set of ordinary cotton underwear has been adjusted from 68 yuan to 73 yuan, or more than 7%, while the price of a set of high-end thermal underwear has increased by more than ten yuan or even tens of dollars, up from 300 to 400 yuan.
Not only the prices of thermal underwear, socks, underwear and other textiles have risen to varying degrees.
Most businesses have no choice but to take a look at the best way to raise prices.
Hangzhou: Sales of thermal underwear decreased year-on-year
In Hangzhou Huarun Wanjia supermarket, a set of cotton underwear has been adjusted from 69 yuan to 75 yuan, and the price of all cotton Busen trousers has been raised from 229 yuan to 279 yuan.
Cotton prices rose, socks, underwear, underwear and other cotton textiles were the most affected, the price was generally raised by 10% to 15%.
According to businessmen, many consumers say that the price is high. The sales of thermal underwear this year are much lower than that of last year.
Appropriately raise prices to cope with cost pressures
Shaoxing: cotton prices and wage rises have made clothing companies feel bad.
In the face of rising cotton prices, many textile enterprises in Shaoxing have to raise their prices appropriately and share the rising costs with customers.
By communicating with customers, they share part of their expenses, and each digests the cost of a price increase.
Fujian: under the double pressure of the rising cost of raw materials and labor, Fujian garment enterprises have chosen to speed up the introduction of new products and raise prices secretly, so as to shift the pressure brought by rising costs.
This year, garment enterprises are faced with multiple pressures brought by soaring raw materials such as cotton and cotton cloth and raising wages.
PEAK has raised its product price by 10% in the third quarter of the order meeting.
Compared with the old ones, the new price increases are more easily accepted by the market.
To speed up the introduction of new products and appropriately raise the prices of new products is the magic weapon for most garment enterprises to increase their cost. Generally, the cost of raw materials is increased by 10%, and the price of products will rise by 8% to 15%.
Ji'nan: the purchasing cost of high priced raw materials is close to the limit of textile and garment enterprises. Some enterprises reduce production scale and formulate measures to raise the price of finished garments.
Retail sales of branded apparel have generally risen by 10-15%.
Garment processing enterprises: many orders, less profits.
Zhuzhou: the rise of international cotton prices has directly promoted the rise of cloth prices, and Zhuzhou's garment processing enterprises have been crying incessantly.
The pressure of business operation has increased. Although profits have not yet been seen for a while, profits are close to the bottom line.
"Much more, less profit."
The owner of a garment factory in Liling said that although the order is increasing, the price of cloth raw materials is rising, squeezing profit margins.
At present, garment processing enterprises should not pay too much attention to sales volume. They should focus on clothing design and brand building, increase the added value of products, or alleviate some pressure.
Zhejiang: the head of a garment enterprise in Zhejiang revealed that the price of cotton rose and the processing profit of clothing enterprises fell.
It is reported that because of the soaring cotton prices, many textile and garment enterprises began to feel uneasy. "If we place an order now, we have to fix the price according to the market. If the cotton price continues to rise, the cost will increase in actual production, the profit space will be greatly reduced or even the loss will be lost."
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