Shenzhen Leather Shoes Industry Promotes Quality, Promotes Brand And Leads The Whole Country.

October 14th, appreciation of the renminbi, increase in labor costs, land, etc. Resources Tension, a series of adverse factors affect the leather industry, Shenzhen's superior traditional industries, where is the way out?

" Shenzhen The way out for the leather industry is to attach importance to R & D and design and develop the headquarters economy, and build the traditional Shenzhen leather industry into a fashion industry that only adults can gather, brand get together and design the leading industry. Yesterday, Wu Zhonghua, Secretary General of Shenzhen Leather Industry Association, said that the leather industry in Shenzhen is accelerating industrial upgrading. At present, the association is taking the lead in setting up nearly 60 thousand square meters of leather fashion and creative park. At present, the association is actively cooperating with relevant government departments to implement the site selection work.

Shenzhen leather brand Lead the nation

Reporters learned that in recent years, the leather industry in Shenzhen has been actively practicing hard work and grasping brand advantages.

"At present, Shenzhen leather brand is leading the whole country. Shenzhen has developed into an important leather shoes and leather production center in the country and the international market information center of the leather industry." Wu Zhonghua, Secretary General of Shenzhen Leather Industry Association, said that the latest statistics of private brands of Shenzhen leather industry were more than 300, of which 100 brands had high popularity in the whole country. Nowadays, all kinds of high-quality resources needed for the development of leather industry in Shenzhen, such as information, talents, equipment and so on, are highly concentrated. Famous brands get together and compete, and constantly promote the rapid development of leather industry.

As for the famous leather brands born in Shenzhen, Wu Zhonghua is very famous: "in leather shoes, Shenzhen has emerged famous brands such as BELLE, Teenmix, dragon Ho, Hasen and so on. In bags and bags, famous brands in Shenzhen include COBO, Sanna, imme, Gario, SASA and so on. In leather clothing, dragon, gold, snow, horse, George, Lu Xian and other famous brands are also from Shenzhen. These leather bags, fur coats and leather shoes have long been tested by the market and have good consumer groups in the domestic market.

According to statistics from China industry and enterprise information center, in 2009, 6 of the top 10 domestic shoe leather shoes ranked in the Shenzhen BELLE group. They are BELLE (first), Teenmix (second), he (third), Staccato (sixth), cedar women's shoes (seventh) and best picture (ninth). Among them, BELLE brand has been the top seller of Chinese ladies' shoes for 14 years in a row. {page_break}

The key to industrial competitiveness lies in the design

"In leather industry, designers are very important. The competitiveness of the industrial chain lies in the design." Li Zhuolin, director of Teenmix design, said that the threshold of leather and leather shoes industry is low. Enterprises must pay attention to design if they want to be bigger and stronger. At present, domestic exports of leather shoes are generally 8 dollars a pair, and the export price of leather shoes designed as high as 30 dollars a pair, the design premium is as high as 3 times.

Shenzhen's leather shoes industry is doing well, and designers are very successful. Li Zhuolin said frankly, leather shoes are fast moving consumer goods, many concepts need to learn from each other, and the demand for creativity is higher. And Shenzhen is close to Hongkong, the information is developed, the designer's concept is ahead of schedule, the condition designs the newest product promotion to the market.

Although the leather industry in Shenzhen is developing well at present, Shenzhen leather industry has encountered many problems. Zhao Ziyi, editor in chief of Shenzhen leather, said that the most urgent need for the leather industry enterprises is skilled talents and product research and development personnel, such as designers, planner and so on. Li Zhuolin also holds the same attitude. He admits: "recruiting designers is very difficult. There are too many places for them."

It is understood that the BELLE group's new year adds up to 5000, with more than 600 design talents, and even many designers come from Hongkong. In Guangdong Province, the number of shoe designers is huge and the demand is strong, with an estimated quantity of over 10 thousand people. At present, the leather industry in Shenzhen basically relies on training designers internally, recruiting students from schools, and then training them themselves.

"How does the dominant traditional industry bloom in Shenzhen? This is the question we have been thinking about." Wu Zhonghua plans to build the leather fashion and creative park into a brand base, give play to the design advantages of Shenzhen, and establish a designer's paradise with information flow, inclusiveness and entrepreneurship. This will be the key to making the leather industry bigger and stronger. Wu Zhonghua believes that the leather industry in Shenzhen is going to grow and develop. First of all, we must work hard in design and research and development. The world leather power Italy has invested 1% of the total output value, while China is only 0.2%. Research and development capabilities are not strong, will affect the development of new products and product brand improvement, although the processing of world famous brand leather shoes, leather goods and fur clothing, but the industry stamina is not enough, it is also difficult to build international brand products.