Luxury Brand Bally Wants To Enter The Two Or Three Line Cities Of China

2010/10/14 10:48:00 36

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Switzerland

footwear

And accessories manufacturers.

Retailer

Bally said recently that the company plans to enter the two or three tier cities in China to further tap the booming Chinese luxury market.

Bally

"We have opened boutiques in places like Hohhot, Kunming and Zhengzhou," said Dinesh Tandon, Asia Pacific CEO.

Generally speaking, these are three tier cities in China, which are different from those in the first tier cities in Beijing and Shanghai.

The company will further expand its market in China. At present, China occupies 35% of its global business.

Dinesh Tandon also said it expects to increase from 35% to 50% in the next three years.

He said that although the benefit level of small cities is significantly lower than that of large cities, but because of the new market, department store owners are willing to give quite competitive preferential conditions, which has also created many profits for us.

Supplement:

The shoe store is located in the Searl department store, a famous department store in London. It covers an area of more than 3200 square meters, and more than 150 brands of about 5000 styles of shoes are displayed and sold in shops. Among them, 30 shoes are exclusively designed for the shoe exhibition gallery.

Alan, the creative director of shoe store, said Weston hopes to provide customers with a distinctive sense of design, whether they buy cheap shoes or high-end shoes. They can always be treasured.

The shoe exhibition gallery is built by the famous architect Jamie, who is a good choice for customers to enjoy the store design and display even if they do not buy shoes.