Wenzhou Garment Enterprises Suffer From Shortage

From primary processing to self created brand to advanced customization, Wenzhou Clothing enterprise In the continuous transformation to find their own accurate. market positioning 。 At present, with the popularity of "high-end men's wear manufacturing base", Wenzhou garment enterprises are beginning to suffer from the "shortage".

According to introduction, Wenzhou There are nearly 4000 garment enterprises, and 80% are OEM processing enterprises. Zegna, Armani, Versace, GUCCI and other top global apparel brands have already placed orders in Wenzhou. "Made in Wenzhou" supports hundreds of high-end brands at home and abroad to the end market. Statistics show that the turnover of Wenzhou men's wear market jumped 200 billion yuan in 2009. At present, one of the top two men's clothing brands in China is produced in Wenzhou.

However, at the beginning of this year, the "order shortage" began to haunt these Wenzhou garment enterprises, which are domestic high-end brands and even top international brands. Zheng Richi, general manager of Wenzhou plumma Clothing Co., Ltd., who has been processing and OEM for more than ten years, said: "the most troublesome thing this year is" order shortage ". Looking at the steady stream of orders, we can't stop fighting. We can only reluctantly give up. With the same feeling, Xu Zhengjie, chairman of Zhejiang Kuo Shuai Garments Co., Ltd., estimated that the order that had been lost this year, reluctantly said, "this is not a small profit."

Mention "inferior famine", Zheng Richi will point to "labor shortage". Reporters interviewed in Wenzhou also found that faced with "labor shortage", many enterprises showed various helplessness. Many enterprises at the entrance of the eye-catching location are placed in the past year only at the end of the large recruitment ads: "free air conditioning room, half of the allowance for meals", "general wage minimum wage 1800 yuan / month, technicians 3000-5000 yuan / month, 4 days a month rest"...... "So courteous, we are still unable to escape the" shortage of labor "brought about by" labor shortage ". Zheng Richi looked a little excited.

One of the reasons is that many factors have led to "shortage" and "labor shortage". Zheng Chenai, President of the Wenzhou clothing chamber of Commerce, believes that Wenzhou should make a solid ground for "high-end men's wear manufacturing base", and first of all, it must improve the added value of product manufacturing. He said that only from low value-added manufacturing to high value-added manufacturing transformation, can we make strong Wenzhou manufacturing industry chain, in order to make production input and technological innovation simultaneously, and can really lift the platform of "high-end men's clothing manufacturing base".

"In fact, the phenomenon of shortage is a self adjustment way of the market, which forces enterprises to accelerate the pace of structural upgrading and technological transformation, and this change will not wait for me." Zhang Qiongyao, Secretary General of the clothing trade association of Wenzhou, said that our chamber of commerce is advocating the idea of "Wenzhou manufacturing", that is, to reduce the number of OEM processing, to add the added value of OEM, and to build a "high-end manufacturing" brand.

With the acceleration of the transfer of textile and garment industry to the central and western regions in coastal areas, Wenzhou garment processing OEM enterprises are more and more aware of the importance of creating "high-end manufacturing". "Costumes cannot be done in coastal areas. They must be valued. If we continue to keep pace, there will be no way out. " Zheng Chen AI said categorically.

According to Zhang Qiongyao, the Wenzhou clothing trade association is organizing Wenzhou garment enterprises to further explore the industrial plan for building a "high-end men's wear manufacturing base". Wenzhou's top 20 manufacturing enterprises will soon be released. Zhang Qiongyao also told reporters: "in October 22nd, the Wenzhou clothing trade association will join hands with many Chinese and foreign organizations to hold the global high-end men's wear development forum in Shanghai. At that time, "made in Wenzhou" will face face to face with high-end clothing brands at home and abroad.