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Sun Ruizhe: Grasping The Pformation And Grasping Innovation

2010/10/14 17:58:00 38

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In order to keep pace with the times and enhance the overall competitiveness of the industry, the annual competitiveness evaluation results will be arranged during the press conference to organize high-level forum activities, aiming to build a platform for the industry elite and experts and scholars to explore the most popular topics closely related to the development of the industry.

On the afternoon of the launch, the theme forum was "the new pformation of China's textile and garment circulation channels", attracting many experts and scholars from the industry and representatives of the industry and enterprises.

"From the list of the top 500 competitiveness of the new textile and garment enterprises, the industry dominant enterprises are very outstanding in the face of the financial crisis and the changing international trade environment."

In the forum's speech, Sun Ruizhe, vice president of the China Textile Industry Association, pointed out that the competitiveness evaluation shows that although the textile and garment enterprises are often referred to as "traditional" two words, they have made great achievements in scientific and technological innovation and brand operation. These advantageous enterprises have concentrated on the competitiveness of China's textile and garment industry.

Sun Rui Zhe

Keep pace with the times

Lay the industry competitive advantage

Although China's textile and garment industry has experienced a difficult development process, the competitiveness of the whole industry has been continuously improving.

From the initial comparative advantage of labor cost, to the supporting advantages of industrial chain, and then to the great development of industrial cluster, China

textile industry

The development has been keeping pace with the times.

Because of this, since 1994, China has made the first place in the world's textile and garment manufacturing country, and has still maintained its first position until today.

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Looking back at the development of China's textile and garment industry, it should be said that today's Chinese textile and garment industry has established its own industrial competitive advantage with its unparalleled cost comparative advantage and growing R & D strength.

"In the future, China's textile and garment industry is facing the question of sustainable development and how to continue and enhance competitiveness."

Sun Ruizhe expounded how to understand "pformation" and "innovation" under the big pattern from many problems faced by the development of the industry.

Open up train of thought

Seeking broader pformation and innovation

The reality is full of challenges.

cotton

The high prices of raw materials, the anticipation of the appreciation of the RMB exchange rate and the diversification of the domestic demand market are all problems that must be faced by the industry and enterprises.

Sun Ruizhe pointed out that objective and rational analysis of the changes in the international market should not simply regard the turbulence brought by the international financial crisis as the "shrinking" of the international consumer market, and understand this change from the departure of the consumption structure and the arrival of the rational consumption era.

In addition, the "low carbon economy" has also brought new thinking to the development of the industry: how will the textile and garment industry embody its own value while saving energy and reducing emissions while increasing the pressure of environmental protection, so as to gain new profits?

Sun Ruizhe pointed out that the upgrading of industrial concentration is undoubtedly the general trend of the development of the industry.

Industrial concentration refers not only to the concentration of scale, but also to the concentration of innovation and the concentration of profits.

This means that the development of industry must be realized from traditional visible innovation to invisible innovation, from the disorder development to the orderly development in the past.

One of the key points is to extend traditional production activities from technological innovation to business mode innovation.

The vigorous development of the domestic demand market is not only a consideration of the profit margin of the enterprises, but also a comprehensive consideration of the production, circulation and sustainable consumption ability of the products.

Practitioners in the textile and garment industry have always had a dream of pforming from traditional manufacturing to modern fashion.

Especially in the process of expanding domestic demand, the establishment of China's fashion market discourse power and the shaping of China's fashion soft power are inevitable and inevitable trends for the industry.

"If we want to achieve this pformation, we need to innovate in technology and business mode.

Business model innovation can be considered from several perspectives: first, we should consider the problem of achieving value from products to commodities, and then to consumer goods; two, we need to innovate around effective demand; the three is cross-border and integrated industrial chain innovation.

Sun Ruizhe stressed that in the next 5~10 years, the textile and garment industry will change from big to strong.

We should pay more attention to the domestic demand market, pay attention to the change of the effective demand in the domestic market, create a new and cheap business mode of circulation, and seize the initiative and discourse power of the market.

Forum guests Haining talks about the reform of circulation channels