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Market Warming &Nbsp; 500 Foreign Exhibitors Gathered In Dongguan Shoe Exhibition

2010/10/14 18:19:00 36

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In the first half of this year, it has been faced with pformation and upgrading.

Footwear industry in Dongguan

Encountered a series of anti-dumping measures, but with the increase in export orders, the overall situation of the industry has gradually improved.

Driven by the global economic rebound, the twelfth China Dongguan international shoe exhibition shoe machine exhibition, which is about to open in Houjie, Dongguan, is showing more popularity.

Reporters learned from the organizers 13 days that there will be 500 exhibitors from China, Portugal, Russia, Thailand and other countries and regions, and 30% of the exhibitors will be exhibiting for the first time.

At the beginning of the year, the EU extended the period of up to 16.5% anti-dumping duty on Chinese leather shoes. Subsequently, Brazil and Argentina made anti-dumping orders on China's footwear products one after another.

China's footwear industry is shrouded in shadow.

But as the economy recovers, the domestic sales and export orders of Dongguan footwear industry are increasing.

In fact, since June, China's export situation has gradually improved.

According to the statistics of Guangdong customs, the total value of import and export trade of Guangdong in 1~8 this year is US $485 billion 590 million, of which footwear exports amounted to US $8 billion 410 million, an increase of 21.4% over the same period last year.

Changes in the export situation of China's footwear industry have also contributed to the prosperity of the industry.

This

Shoe show

The scale of the exhibition is expected to exceed the first half of the spring shoe exhibition.

According to the organizers, new products will be released at the exhibition.

Thematic activities

This is the beginning of the Dongguan shoe industry's emphasis on its own brand.

In recent years, influenced by factors such as financial crisis, raw material cost and trade policy, Dongguan footwear industry is developing towards product innovation and brand promotion, so as to realize the pformation and upgrading of the industry.

"Making a brand is not a matter of one or two days. It takes years of long-term investment, and the most important thing is the marketing and promotion of products, which is very difficult to break through in a short time."

Zhou Weidong, deputy general manager of Dongguan Nanfeng international leather shoes materials trading center, told reporters that Dongguan footwear industry has the world's advanced shoe making technology, but the lack of design innovation and promotion.

Statistics show that there are more than 4000 shoe making enterprises in Dongguan, more than 2000 shoe and shoe matching enterprises, and more than 1 billion 500 million pairs of shoes each year. It is the most important distributing center for products such as finished shoes, leather, shoes, shoes and other related products, and has a complete supporting supply chain, but most of them are foundries and no independent brands.