Overknee Boots Five Thousand Overwinter Coats Ten Thousand &Nbsp; Price Rises Skyrocketing Times Are Legendary.

"The price has gone up, and the last time we attended the autumn and winter ordering, we found that the trend was too obvious. A similar type. Winter clothes Last year, the coat was at the start of three thousand yuan, and it has risen to four thousand or five thousand yuan this year. The company explained to us that cashmere and other imports were used this year. Fabric But we still feel a bit exaggerated. When the order is over, we also have some comments. " At the side hall counter of a shopping mall in Hangzhou, the salesperson disclosed the news. "But this coat has not been put up yet. We are waiting to see if our opinion is effective. I wonder if the price will be reduced."

In fact, there is no need to worry about it. For the constantly moving shopping malls, the price is gradually becoming a form. It will not be too long before it will reveal its true colors in the army.

A "is bigger than the big ones. Price More and more thunder people

"A recent show has seen my trembling hand, though it is a good brand, but this price can compete with big cards." A dealer told reporters that the 3 digits were extinct, frequently at 5 digits, "the single product is basically three thousand or four thousand yuan, the small black dress has been over 10000 yuan, the most exaggerated one of the wedding dress is about three hundred thousand yuan, so is the wedding queen Vera Wang."

In the clothing industry, the 10%~15% per year is dubbed "natural growth rate". The lowest price of a brand of jeans in a department store has risen from 1098 yuan to 1198 yuan, and the highest price has risen from 1698 yuan to 1998 yuan, which has been considered "very polite", while the other side regards this increase as "brand value growth".

Look at the shoe area, the price of single shoes is generally seven hundred or eight hundred yuan, and a few years ago this is the price of a pair of boots. The boots are now basically two thousand or three thousand yuan, even over 5000 yuan.

"Manpower has indeed risen this year, especially in the case of the first class lathe workers, and many workers in the Yangtze River Delta started to return to the Pearl River Delta. Raw materials such as cotton have also been raised, but it will not increase the price of a coat by one thousand or two thousand yuan, which is obviously only a reason for increasing prices. One industry insider said, "the lining from the ordinary fabric to the imported fabric has increased by nearly fifty yuan per metre, and the whole coat has increased by 100 yuan." Cashmere ingredients are indeed more expensive than wool, but many clothes only use one or two percent of cashmere. "

Many people attribute the biggest reason to the fact that Hangzhou has long been known all over the country.

"B" activities are almost constant. The positive price is just a legend.

This year, many shopping malls have achieved a maximum of 400 reduction of 330. Under such pressure, the foreseeable businesses have rapidly increased their prices. But the resulting problem is that since the entry price has been registered, it can not raise the price arbitrarily during the activity, and obviously the excessive pricing has led to many brands having to live on the discount at idle days.

"Is there a time when there is a positive price?" one dealer reluctantly asked, "every day is a discount day."

Yesterday in the mall shoe area slipped away, indeed, "autumn and winter new 8.5~8.8 discount, promotion 30 percent off", "promotion price of 359 yuan" such cards are full of eyes. And the counter of the clothing floor is still full of 400 minus 100 signboards. "This dress is new, you can finish 12% off and then take 400 full 100 activities." The salesperson enthusiastically recommends a leather jacket priced at 5998 yuan. Some central island brands have a higher price tag than the side hall. "Central island is more frequent in shopping malls, and the price tag is high. The dealer replied. {page_break}

C, are you a big head today?

How many people are buying the price now? "Unless I have a few discount brands and a very favorite style, I will start. Most of the time I take a wait-and-see approach, and it turns out that the discount will come later." Stella, who is shopping in the shopping mall. Such a way of self enjoyment has also begun to be familiar to knowledgeable consumers.

Countless people have developed the habit of not buying positive prices in the baptism of shopping. "Every time I buy something, I will ask the salesperson whether there is any discount or whether there is any extra discount. Sometimes they have special breaks, so you have to ask. " Stella said, "for example, the counter card 10 percent off or 12% off is basic, salesperson hand, everyone can borrow, sometimes luck can borrow someone else's birthday or other name card, directly 30 percent off."

According to one industry insider, the price tag contains many meanings: providing enough water to squeeze during the activity period, giving the manufacturer a return to the agent, and giving a discount to the consumer's psychological satisfaction. And our psychological acceptance has been unconsciously promoted. We see that 2000 yuan clothes have no panic. Recognize the reality and start with your wallet. Don't be a big hit.