Marketing Manual: Analysis Of Micro-Blog Marketing

Why use micro-blog Conduct Marketing

1, micro-blog's communication speed is fast. Such as the classic use of gifts as bait, and then broadcast the way of attention to spread, this speed is amazing. Example: Cai Wensheng, a famous industry IT celebrity, used 32 iPhone phones to get hundreds of thousands of fans during the world cup.

2, network communication effect. Or the above case, the temptation of interest, through the audience broadcast and attention, and then get the broadcast of the audience, and so on, constitute a complex network of communication.

3, communication is convenient. More than 100 words, you do not need to build too complex propaganda intermediate, write a button to release, do not need to build their own gorgeous web pages.

4, the dissemination of multimedia. You can insert pictures, audio-video and other ways in micro-blog to convey the information you want to propagate to the audience.

5, true and powerful dissemination. Micro-blog is built on people's lives. Many people are concerned about people who are familiar with themselves. The information released by familiar people is more easily accepted and reprinted by them, thus forming word-of-mouth effect.

The way of micro-blog marketing

1, celebrities are the preferred way to sell micro-blog products through celebrity promotion, or through enterprise And advertising companies to celebrities micro-blog advertising plan to achieve better product promotion effect.

2, micro-blog has also become a way of directly inserting advertisements, such as pictures, videos and interesting phrases.

3, let micro-blog become the best news release site for important events. Recently, some micro-blog celebrities in the entertainment industry broke the news.

4, become the focus of the public through the provoking of controversial topics.

5, through micro-blog tags and topics and search function search keywords directly find user groups, interact and marketing activities.

6, import traffic through micro-blog {page_break}

How to get micro-blog audience

Celebrities or media resources are relatively sufficient to get the audience is relatively easy, many celebrities will take the initiative to pay attention to you, every action of celebrities will be magnified by a hundred times the attention of netizens, such as sending a motto, giving a humorous and interesting map can make some netizens who have no intention to pay attention.

Here we mainly talk about how a new person starts from 0, and starts buying and listening to exclude from 0 without any external resources.

1, the most stupid way: to listen to others get to be listened to, this method is stupid but very direct and effective, such as Tencent micro-blog, now there are some listening, listening to the group, V5 push and other topics, and then open the topic details page, see a head on the next point, "immediately listen to", because the message here is to change the listening, so exclude a part of the bad Internet users basically you listen to 3 people will have two people anti listen.

2, releasing interesting topics: cold jokes, shocking people's motto, funny things around us, thunderous things, pictures and videos are all things that netizens are willing to share. Such a topic is easy to be reprinted, while others are reprinted, it also increases your exposure rate. Don't make your daily life boring like blogging.

3, the establishment of interesting micro-blog Name: the use of Internet users to imagine the subconscious, to establish attractive names and avatars and introduction, although very old-fashioned way, but has been very effective, of course, pay attention to the degree of this operation, do not let others feel that your micro-blog is very false and fake. After getting a lot of listening in the early stage, it can change into a real name micro-blog based on the situation, and start building its own brand image.

4, the opposite is true: if you have really interesting topics and are relatively long, you can publish them in a piecewise manner, forming a series of appetites like novels, and @ name @ in the release, so that your micro-blog will have constant repeat customers and communication effects during this period.

5, mention others in micro-blog, join you want to add some people, you can directly write a micro-blog in micro-blog by @ name, so their micro-blog will show people who mentioned them and attract their attention.

Micro-blog marketing focuses on persistence

In fact, whether it is micro-blog or other Internet marketing methods, it is important to stick to it. As long as the method is right, we will succeed if we insist on doing it, especially if the media such as micro-blog does not update the audience frequently, it will be less and less. The speed of sending a micro-blog is very fast, and it spreads very fast, but it also goes away quickly. There are always new hot topics to cover up past hot topics.

The prospect of micro-blog is long term. Judging from the current situation, it seems that micro-blog is only popular in the Internet circles. Some of my old friends outside the circle have not yet used micro-blog. I believe that the future portal will make efforts to regenerate micro-blog.