Analysis Of Small Moon Month Events, Hardware Companies Can Also Play Online Marketing.

Since 2008, traditional industries have shown great enthusiasm for the Internet.

From Shi Yuzhu's move to the NetEase, he has been buying the net from the people of Jiangchun, plus a slap in the face of traditional manufacturing by PPG. The traditional entrepreneurs who do not understand the Internet have begun to discover the charm of the Internet.

The hardware industry is a multi-party force, to borrow e-commerce, highlight the competition encirclement.

Constrained by its own factors, the hardware industry, especially small and medium-sized enterprises, is not easy to borrow the power of the Internet.

Put aside the technical conditions do not say, the late maintenance, upgrading, promotion and a series of problems can make enterprises battered.

For some time, enterprises unable to gain profits from the Internet gradually faded off their initial passion.

In fact, the development of electronic commerce in hardware enterprises is the trend of the times, but the main direction is not.

Small month: hardware marketing is closely related to grassroots

In October 5, 2010, "born" in the "Rong Rong" post of the netizen, the best woman "Xiao Yue Yue" quickly jumped the red net on the last 3 days of the National Day holiday.

As of 3 p.m. on October 12, 2010, the click rate of the "small month" original post has exceeded 37 million times, and netizens have responded to more than 90 thousand and 2 articles.

About "small month" derivatives: Post Bar, group, forum, illustrations emerge as the times require.

Some netizens even set up the "worship of the moon" and "worship of the moon", in order to "worship" her.

In the view of netizens, "Xiao Yue Yue" has successfully increased the psychological endurance of the whole people, making everyone more hopeful about life.

Xiaobian derivation: the effect of network marketing is more dependent on the wide spread of communication. Most of the netizens in China are grassroots. Although the mainstream characters play an instigating role in network communication, the group foundation of communication is still returning to the public.

From "Jia Junpeng" incident to "Xi Li Ge" to today's little moon month, hibiscus, Fengjie, every one is a grass-roots class.

When the public tends to discuss in groups, it often leads to certain cognition. Once good or bad, once formed, it will be hard to break.

The small moon month event is based on community posting as a starting point, initiated by netizens, and then reproduced to mainstream voice reviews, which is in line with the prevailing mainstream mode of Internet marketing: social media marketing.

Therefore, hardware enterprises can make use of grass roots to carry out network marketing, and release product descriptions, enterprise publicity and business promotion from the icy concept. For example, a video of material, widely used Internet language, or personalities of different personalities.

If hardware companies want to better promote products and shape brands on the Internet, they must create their own popular images, which not only have connotations, but also satisfy users' material and spiritual needs.

Fan Cheng pin: hardware companies use viral marketing skillfully

In 2007, fan Kai Cheng set up a website and chose the business model (B2C) of its own clothing brand online sale. With its low price, huge advertising and unique e-business positioning, it only took 3 years to make Ye Mao a solid foothold.

In 2010, fans chose Han Han and Wang Luodan to make brand advertisements for spokesmen.

The advertising copy is based on the idea that everyone is "fan guest".

Do not love...

It is...

Not...

I am... "

For the basic way of narration, the PS boom has been launched on the Internet, and netizens have gone through PS once again.

Countless people involved in it, staged "fan" or "being a guest".

All objects have become a phenomenon and hot spot overnight.

Xiaobian derivation: Vic is very familiar with the popularity of objects and is truly envious of consumers.

On the other hand, it is inseparable from its highly personalized advertising creativity and its keen judgement of the market.

At the same time, the viral marketing of everyone agrees with the Internet users' cognition and network culture, and it also grasped the main points of spreading the network virus.

The old saying goes: "suit the remedy to the case" and "tailor".

If an enterprise wants to succeed, it will inevitably depend on accurate market positioning.

The success of fan guest's advertisement caters to the netizens' cognition in its narrative style. The plain and straightforward words of the object just cater to their characteristics of banter the mainstream culture and highlight their individuality.

Then, how should hardware enterprises use network marketing?

Segment your product market and target customers.

No product can satisfy all consumers. Therefore, in the face of many Internet potential customers, hardware enterprises must segment the market and focus on the target customers of the enterprise, and take this as the basis and premise for developing network marketing.

Choose products that are suitable for your target customers.

Compared with ordinary consumers, Internet users often have many characteristics, such as youth, culture, consumption fashion, pursuit of individuality, etc. Therefore, it is very difficult for the regular products to be moved by this group. As hardware companies, they must choose products that are suitable for the target customers.

To sum up, the huge network consumer groups bring broad space for development of hardware enterprises, and other industries can make great use of the Internet to create great value.