Yan Ming: Bring New Style To Wool.

A few years ago,

Just from Paris.

He graduated from guild school, and he was world-famous in DIOR.

After working in the studio and enjoying the vanguard trend of fashion capital, it returned to China and tried hard to realize its ideal of fashion.

After serving many fashion companies, he became more experienced and began to run his own business.

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Basically, there is a tremendous change every 5 years, and the past can not be used forever. "

He said.

From the very beginning, Yan Ming made a clear positioning for his brand, that is, to make two brands, one is the advanced customization brand, the other is the entity store, and the other is the popular price brand.

The Internet has become the first channel he likes.

Almost at the same time, he participated in the fashion alliance. As the first signing designer, he will soon join hands with a well-known wool textile company, Dan Mao Group, to apply his fabric to his first personal show in October.

This time

It will unite the dream of Yan Ming Senior Women's dress and try to make the worsted fabrics commonly used in men's clothing be used in advanced women's clothing.

Yan Ming also hopes to make more breakthroughs in modeling and tailoring, giving wool new STYLE.

In Paris

time

"I like drawing at home, but I read the accounting profession in a wrong way when I was in college.

In fact, I didn't know much about this major at that time. I taught myself clothes in school, and I often went to the clothing college to rub up lessons, but I didn't touch the costume design practice.

The real contact with technology and production, and learning fashion design began in Europe.

After arriving in France, Yan Ming studied fashion design at the Paris senior ladies' Guild school and continued his painting ideal.

"My interest is to design excellent ones.

So I will go to this school. This school has inherited the tradition of senior women's wear, and many of the top designers of women's wear have come from here.

May be affected by the school, the craft, the essence of things are more interested, I hope that their brands can achieve a certain standard.

For example, we need a higher level of technology and all aspects to make a more high-end brand.

On the other hand, Yan Ming also wants to do something that is acceptable to the public and relatively simple in design.

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So he owns two private brands.

Because of the fact that the domestic advanced custom fashion is not as mature as foreign countries, so this part is made by creation.

"The two brands are just beginning.

Because since I returned to China in 2007, I have been making product development for my company. My stuff has been conceiving, and I have been doing it. I have no chance to show it.

Just this time, Dan Mao's sponsorship activities are very much in line with my needs. It can be said that just a few months after the development, I have officially pushed my stuff out of serialization.

Although my own brand has been registered, it is still in its infancy, and I think after this show, you may find a customized store in the city.

The experience of studying abroad brought a great harvest to Yan Ming.

French schools emphasize hands-on ability, and many people are not accustomed to it when they first start.

"When you go, you have to step on the sewing machine, and the rolling line is very straight. At that time, I felt that it was unnecessary for me to spend so much energy in learning to step on the sewing machine in France.

Later, it was found that this is the most basic thing. Like practicing calligraphy, if everything is built on the basis of imagination, it is difficult to improve in essence.

Our school has a tradition of advanced women's clothing design teaching, and teachers are the heads from big companies. Students are treated as strictly as employees in the company, which have a very good impact on us.

The biggest trick of fashion design

Yan Ming thought that there were many tricks to learn here. In fact, the biggest trick is not ready-made things, but a way of thinking.

"There are no rules in clothes. Think about it and use your own head to solve problems.

For designers, the most important thing is the ability to solve problems.

For example, how to achieve my ideas, understand the principles, rather than remember some specific skills, because clothing basically every 5 years, there is a tremendous change, the past can not be used forever.

These two points are my deepest experience in school.

He also got similar experience in DIOR company and studio in John Galliano (John Galliano).

Their serious attitude towards work and their relatively free style in design have opened their minds to Yan Ming.

Working together with John Galliano (John Galliano), strict experience has made everyone who loves fashion design full of curiosity.

And what kind of opportunities have been made recently to facilitate the cooperation between Yan Ming and Dan Mao?

"This is led by fashion alliance, and I am working with fabric company.

Most of the fabrics are provided by danmao, which is organized by fashion alliance, and I am responsible for the design and production.

There are not many good works for women's hair in China, and the main customers of Dan Mao are also in Europe.

I am more interested in seeing these fabrics. The orthodox styles of wool can be changed with different styles. This is what I am interested in.

How will Yan Ming express his woollen complex?

The theme of this show is breaking the cocoon and breaking it into three parts: the first part is the cocoon part, which is represented by traditional suits, such as lace and other decorative methods, highlighting the fashion sense, reflecting the effect of the package; the second part has the feeling of breaking, the inspiration comes from broken glass, to achieve a change from intact to broken, almost all works will use lace to lining slightly neutral fur and leather; the third series is relatively complex, there are many small dresses, the last one is a long dress, and there are two swimsuits, with wool and silk.