Is Guangzhou West City Shoe Business Circle Going To Export Map To Save Trouble?

How

There are several common problems in the whole business circle of Xicheng shoe industry in Guangzhou, which can be summarized as follows:

First, no brand awareness, blindly pursue production and processing;

Most of these enterprises provide customized or OEM production services for foreign or other domestic shoe enterprises. They hardly ever think about creating their own brands, which results in the passive position of enterprises in the market. Without applying for registration of their trademarks, they do not go deep into their own business names, so the annual output value of enterprises is in the range of hundreds of thousands of yuan to tens of millions of dollars, and few or few enterprises have output value of billions of dollars.

Two, cost pressures restrict enterprises to turn over.

Mall sellers selling flip flops told reporters that as the footwear industry can develop, the direct factor is the superiority of geographical location. The major shoe production bases are coastal provinces and cities, thus opening up overseas markets, but with the development of coastal provinces and cities, the scarcity of land, the increase of personnel costs, and the increase of advertising students, the shoe industry has brought the plight of regional development.

Three, foreign market order quantity is big, can satiate once.

In the traditional industry for decades, even the shoe companies that have been doing this for generations have been doing trade with original channels, providing processing, customization and OEM services to domestic brand enterprises or foreign shoe enterprises, or overseas trade.

However, with the advent of the financial crisis, some foreign countries proposed anti-dumping policies, and the passive appreciation of the renminbi forced the export oriented shoe enterprises to not lose money.

A large volume is no longer profitable.

Four, stick to the stereotyped industrial structure instead of seeking broader pformation and innovation.

Although the phenomenon of closed doors has been changed, the Chinese traditional "ability" piracy has been extended, and serious product isomorphism and lack of differentiated products.

The designers of these enterprises are imitating others with their products, which results in the similar products, materials, grades, goals and markets, and the productivity of low-grade shoes, resulting in a serious surplus of low-grade products.

If we want to take a place in the market, innovation is essential. Enterprises need innovation and pformation, and protection of intellectual property rights is needed. Enterprises can only accelerate their decline by imitation. Imitation innovation is necessary, but independent innovation is the main thrust of enterprise development. If we want to become a leader in the industry, we must grasp independent innovation.

How to solve these problems, the government and shoe association should work together to make plans to sum up patients and suit the remedy to the case.

I believe the shoe base will shine in the past.