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    How Does The Footwear Industry In Jinjiang Survive In Limited Natural Resources?

    2010/10/12 9:09:00 58

    Industrial Brand Resources

    October 12th, this is China.

    brand

    Capital, "China"

    Shoes capital

    "A county-level city has 109" national brand "brands and 26 listed companies.


    Here is a well deserved Haixi "leader" - economic strength for 16 consecutive years in the "ten strong counties (cities) of Fujian province" first.


    But Jinjiang is worried: land area and water resources account for only 0.53% or 0.4% of the province's total, but it has 4.4% of the total population in the province, creating 9.74% of the industrial added value in the province.

    "If we continue to pursue the traditional development mode, Jinjiang will have very limited nature.

    Resources

    How to carry it?


    At the beginning of this year, Jinjiang was listed as Fujian's only "experimentation area for changing the way of economic development". Facing this unprecedented examination, what kind of answer will be handed over?


    From "low" to "high": Reshaping traditional industries with technological innovation


    From a shoemaking workshop to a leading sports shoe enterprise in Jinjiang, the first sports science laboratory in China was established, and the first national accredited enterprise technology center and provincial high-tech enterprise in the domestic sporting goods industry were awarded, and Anta continued to write legend.


    This is a microcosm.

    At present, 169 manufacturing enterprises in Jinjiang have set up R & D centers, and more than 30 enterprises have been drafted by national standards and industry standards.

    Behind this "change" is the strong push of the government.


    For a long time, many enterprises in Jinjiang are in the process of "U bottom" processing in the international division of labor, and the added value of brands is small.

    The global financial turmoil has made Jinjiang aware that this development mode will be difficult to sustain in the new environment of intensified trade frictions, land use and labor costs.


    "Only sunset technology, no sunset industry.

    In order to break through the dilemma of traditional industries, Jinjiang has launched a series of preferential policies in recent years to encourage innovation, invest funds and support industries and enterprises to create R & D institutions, guide enterprises to focus on innovative competition, grasp the core technology of independent intellectual property rights, and accelerate the pition from "Jinjiang manufacturing" to "Jinjiang creation" in the global industrial chain.

    Wu Feiyue, director of Jinjiang science and Technology Bureau, said.


    Innovation and change, "danger" has become Xun Xing zipper expansion scale, the first step in the world of the "machine" - 3% of the annual sales revenue to invest in research and development, so that the first manual zipper enterprises, developed into an annual output value of over 500 million yuan of high-tech enterprises, innovative pilot enterprises, is the industry's only national recognized enterprise technology center, national patent work exchange station, SBS brand zipper for three consecutive years, "China zipper industry logo brand".


    Docking at high level, expanding the cooperation space of production, learning and research, and promoting the upgrading of traditional industries.

    Jinjiang green health egg products company and Fujian Agriculture And Forestry University and other research and development of "modern standardized layer chicken farming", the introduction of the world's most advanced and fully automated layer production line of laying hens, the creation of high rise layer chicken breeding mode; Fujian Jinjiang Fuyuan Food Co., Ltd. and China Agricultural University, undertake the "11th Five-Year" National Science and technology support project "ready to eat food quality and safety control technology research and industrialization demonstration", take part in the national "12th Five-Year" food industry science and technology development strategy research and formulation, as the only business group members of the expert group......


    According to statistics, at present, more than 50 enterprises in Jinjiang and more than 80 universities and research institutes at home and abroad have carried out cooperation in production, teaching and research, developed new products, promoted the application of new technologies and achievements, and greatly accelerated the pformation and upgrading of traditional industries.

    {page_break}


    From "light" to "heavy": build a provincial equipment manufacturing base


    Quanzhou textile machinery industry technology innovation strategic alliance is "born out" in Jinjiang.


    The dragon machinery and Acer machinery respectively took the positions of the chairman unit and the secretary general, and the Jinjiang textile machinery industry in Quanzhou's "Jianghu status" can be seen.


    "The world jacket capital" and "China Shoes Capital"...

    When people still remain in the impression of traditional consumer goods manufacturing base, Jinjiang has quietly marched toward high-end equipment manufacturing industry, such as shoe-making machines, spinning machines and so on. Its weaving and printing and dyeing machinery production and sales account for more than 60% of the whole country.


    Jinjiang is fully aware that, although the manufacturing base for consumer goods has been successfully established, the development of science and technology is changing rapidly, and the number of competitors is increasing.

    Under the favorable conditions of the state to support the import of machinery and equipment instead of imports, Jinjiang is developing the equipment manufacturing industry, extending the traditional industrial chain, and building the important equipment manufacturing base in the whole province and even in the proper time.


    "As a strategic industry, the textile machinery industry is an important guarantee for industrial upgrading and technological progress.

    At present, the industry in Quanzhou is relatively weak, and its technological innovation capability is weak. By establishing alliance alliance development and complementary advantages, it will break through the key common technology of industrial development.

    Chen long association, chairman of the dragon machinery.


    In response, Wu Feiyue said that the Municipal Science and Technology Bureau will set up a major science and technology special project, give priority support to the technical research projects and scientific and technological achievements promotion projects declared by alliance members, and give priority to supporting alliance member units to establish industry technology development centers and Engineering (Technology) research centers, so as to promote the new development of textile machinery industry.


    Speed up the shift from a cost based manufacturing base to a technological manufacturing base. In Jinjiang, not only the booming shoe-making machines, spinning machines, etc., but also the rapid development of major equipment such as stone, engineering and so on.


    The design and manufacturing technology of the "rotary screen printing machine" of the dragon machinery has reached the leading technology level in China and won the "major technological progress award for upgrading China's textile industry in the past thirty years of reform and opening up". The company was awarded the "circular net flat screen printing technology research and development center" by the China Textile Engineering Society.


    As the largest and most complete lawn machinery manufacturer in China, Sanli locomotives have independently developed large and medium sized lawn mounts.

    The company's engine production base has already started. It mainly produces and develops high-end electromechanical products such as automobile gearboxes and gears. The goal is the largest production base of automobile gearbox gear in China.

    {page_break}


    From "weak" to "strong": strategic emerging industries emerge from cocoon


    In the process of promoting the pformation of development mode, there is an account that Jinjiang can see clearly: in 2009, Jinjiang realized the industrial output value of 172 billion 448 million yuan. If we relied on the traditional traditional industry to add 100 billion output value, we need at least 500 thousand new workers, so Jinjiang is not burdened with heavy burden.


    The conclusion is that Jinjiang must speed up the pformation of development mode and benefit from the level and quality.

    Fine chemicals, new energy, new materials, aircraft repair and equipment manufacturing and other emerging industries have become the main direction of Jinjiang's industrial development.


    Dunlop's Swire aircraft tyre project and the sharp aircraft parts maintenance and manufacturing project have been landed one after another to create an aviation spare parts manufacturing and maintenance special industrial base, which has filled the industrial gap of Jinjiang and even the whole province.


    Jin Baoli energy Wacom branch photoelectric two project is stationed in Jinjiang, from here will be green energy, environmental protection, photoelectric and other high-tech products, after the completion of these two projects and supporting enterprises will produce output value of more than 100 billion yuan.


    The first domestic ceramic solar panel production line has been put into operation in Huatai ceramic company, which fills the gap of the world ceramic solar energy industry and energy industry, and can replace silicon to produce solar panels, and the cost is reduced by about 60%.


    While high-tech industries are becoming clustered, Jinjiang is making great efforts to push the service industry to the high end -- building the logistics city of the United States flag, the "land port" of the high-speed railway, developing the logistics economy, the exhibition economy, the national sports industry base, and so on.


    Heng An, Anta, XTEP...

    Many private enterprises have successfully listed in the domestic and foreign stock markets, promoting the pformation from family management to modern management and accelerating the integration of technology and finance. In 2009, Jinjiang listed companies "returned investment" of US $193 million, most of which were used for equipment renewal and technological pformation projects.


    In April 23rd, Jinjiang held the general assembly of thousands of people in the industrial and commercial circles, and issued a general mobilization order to accelerate the pformation of economic development mode and strive to seize the commanding heights of development. Jinjiang people who love to sing "love to fight will win" will deduce the new legend of "innovation will win".


    Interview notes


    The phrase "Anta never stops" is now familiar to people all over the world.


    The company official said that by building the brand idea, it has spread the enterprise mission of "integrating the sports spirit beyond ourselves into everyone's life".


    From a shoemaker workshop to a leading domestic sports shoe enterprise, Anta is making a pair of shoes as a technology product, so as to annotate its unremitting pursuit: establishing the first sports science laboratory in China, and obtaining the first national accredited enterprise technology center in the domestic sporting goods industry.


    It is not just Anta that promotes the pformation of labor-intensive to technology intensive industries.

    Xunxing has made a small zipper into a big industry. The plum blossom umbrella has covered the wind and rain for all parts of the world. Huatai ceramic has grafted traditional industries and modern technology, and built the first domestic ceramic solar panel production line, which breeds new strategic emerging industries.


    The overall strength of the economy ranks first among the counties in Fujian. How can Jinjiang seize the commanding heights and create new advantages in the new round of competition?


    Since ancient times, "a road in Huashan", Jinjiang has proposed relying on the "technological innovation" engine to promote enterprises to continuously innovate and constantly generate core technologies, constantly achieve self pcendence, break the division of international industrial distribution and win the initiative of the market.

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