New York Fashion Week Digital Music TV Takes The Lead

In the fashion week of New York this year, fashion brand STONE (Halston) abandoned traditional walking shows, but used digital music television (MV) to show their latest costumes. Thakar, President of Hou STONE, claimed that they had planned to use this way to promote their own fashions as early as last September, because such a practice can not only give people a sense of refreshing but also save costs, Bonnie Takhar said. The MV was jointly completed by Blink Productions and Colonel Blimp from the UK. It is worth mentioning that Colonel Blimp had made MV for the popular English female singer Riley Alan (Lily Allen). In Hou STONE's MV, Dree Hemingway played a cool, independent and confident city beauty, dressed in Hou STONE's clothing in the downtown streets of New York, Hemingway. Taka said they would continue this way of publicity and strive to be accepted by today's fashion industry. Wang Xiaonan: editor in charge