Danyang Industry And Commerce Is Developing Momentum For Local Shoe Industry

In view of the declining status of leather shoes industry in Danyang, Danyang industry and Commerce Bureau has actively analyzed its problems, giving full play to its functions, pushing enterprises to break through the bottleneck of development from the aspects of counterfeiting and dealing with inferior products, broadening financing channels, and promoting brand strategy.

Danyang has hundreds of leather shoes production and processing enterprises.

In order to provide a good market environment for the development of footwear enterprises, the Danyang industrial and Commercial Bureau actively carried out the activities of protecting the exclusive rights of registered trademarks, and formulated a joint industrial and commercial joint anti counterfeiting infringement scheme. While helping enterprises to go out for counterfeiting, they organized special inspections on the leather shoes market and vigorously carried out activities to clean up the unlicensed business. Last year, a total of 76 households were banned from producing and selling leather shoes. Among them, 55 were licensed to be licensed, 21 were investigated and investigated, and the market order of fair competition was well maintained.

Danyang shoe industry has been running small profits for a long time, and it is difficult for itself to form more capital accumulation.

In order to widen the financing channels of enterprises, the Danyang industrial and commercial bureau starts from the mortgage registration loan, expands the scope of mortgage registration continuously, gives full support to the financing of enterprises, provides legal and regulatory guidance and assistance, enables enterprises to solve the capital problems in a relatively short time, and promotes enterprises to further expand their reproduction.

In the past, the footwear industry in Danyang mostly focused on "OEM" production, with fewer independent brands and lower added value of products.

Danyang industrial and commercial bureau starts with improving the brand awareness of owners, and promotes brand strategy propaganda by multiple initiatives and omnibearing ways to mobilize enterprises to strive for the initiative of their own brands.

At present, the leather shoes industry of Danyang industrial and commercial bureau has 320 registered trademarks, of which 4 are well-known trademarks, 5 are famous trademarks, and 14 are famous trademarks.

In this financial crisis, the impact and impact of brand shoemaking enterprises is significantly smaller than that of OEM enterprises, which has stimulated the enthusiasm of enterprises in the area to build brands.

Wang Xiaonan: editor in charge